Sammie

Sammie — pop artist from US.

Sammie, a contemporary R&B artist, rose to fame in 1999 as a pre-teen before taking a hiatus and resurfacing in the 2010s. Born into a musical family, he made…

Influence: 58.62% Fanbase: 34.46% Trending: 70.70% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Kinky-Curly • 17.95% • Very Strong

As of 2025-09-09

1,209,034

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 12:38:33 UTC

Genres

pophip popr&b, funk & soulr&burban contemporaryr&b/soulpop r&bhip-hop & rappop raphip-hop/rap

Biography

Sammie, a contemporary R&B artist, rose to fame in 1999 as a pre-teen before taking a hiatus and resurfacing in the 2010s. Born into a musical family, he made early waves with his performance of "Troubles Don't Last Always" at the age of four and later signed with Dallas Austin's Freeworld Entertainment. His debut single, "I Like It," produced by Austin, charted in 1999, followed by his album From the Bottom to the Top in 2000. After a break for school, Sammie returned in 2006 with a self-titled album featuring hits like "You Should Be My Girl." In the 2010s, he released several projects through his label Star Camp, including Indigo and Coming of Age, showcasing his versatility as an artist.

Throughout his career, Sammie has navigated highs and lows in the music industry, collaborating with artists like Soulja Boy Tell Em and Tank. His return in the 2010s saw a flurry of releases, including mixtapes, EPs, and albums, culminating in the hit single "Times 10" featuring Lil Baby in 2019. With a blend of throwback electro and modern R&B, Sammie continues to evolve as an artist, showcasing his growth and talent over the years.

Top Brand Affinities

Report Date: 2025-09-09

Sammie converts attention from 25-34 & 18-24 audiences across UNITED STATES, BRAZIL, UNITED KINGDOM. Audience shape is heavily female (67%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 22,359 avg views per post, with supportive conversation on Instagram. Shared audience with Kinky-Curly, Shea Moisture, WNBA underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sammie score 0.38% — Low bucket.

Brand: Kinky-CurlyBrand: Shea MoistureBrand: WNBA

Followers:1,209,034

Engagements:4,627

Rate:0.4%

Posts:1,464

Avg Likes:4,568

Avg Comments:198

Avg Views:22,359

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,209,034 · Engagements 4,627 · Rate 0.4% Posts 1,464 · Views 22,359 · Avg Likes 4,568 · Avg Comments 198 · Avg Views 22,359	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 45% 18-24: 42% 35-44: 8% 13-17: 4%	Largest: 25-34 (45%); next: 18-24 (42%)
Gender Split	Female: 67% Male: 33% Non-binary/Other: 0%	Skews female (67%)
Top Countries	UNITED STATES (75%) BRAZIL (3%) UNITED KINGDOM (3%) CANADA (2%) FRANCE (2%)	Top regions: UNITED STATES (75%), BRAZIL (3%), UNITED KINGDOM (3%)
Platform Engagement	Instagram: 3,496 avg likes/post · Youtube: 22,359 avg views/post	Best reach: Youtube 22,359 avg views; best engagement: Instagram 3,496 avg likes

Top Brand Affinities

Kinky-Curly

Score: 17.95

Shea Moisture

Score: 15.85

WNBA

Score: 15.18

FashionNova

Score: 11.88

Amazon Music

Score: 10.08

boohoo

Score: 10.00

Hennessy

Score: 9.53

Steve Madden

Score: 8.82

Benihana

Score: 8.54

Gerber

Score: 8.43

Fenty beauty

Score: 8.17

ULTA Beauty

Score: 7.68

Brand	Category	Score
Kinky-Curly		17.95
Shea Moisture		15.85
WNBA		15.18
FashionNova		11.88
Amazon Music		10.08
boohoo		10.00
Hennessy		9.53
Steve Madden		8.82
Benihana		8.54
Gerber		8.43
Fenty beauty		8.17
ULTA Beauty		7.68
Publix		7.06
Influenster		6.82
shein		6.45
iHeartRadio Music Awards		6.31
American Airlines		6.25
Macy's		5.52
SheInside		5.30
Target		5.29
Margaritaville		5.23
OLD NAVY		5.15
Verizon		5.11
Philips		4.50
Chick-fil-A		4.31
Coach		4.15
BH Cosmetics		3.92
FedEx		3.75
ESPN		3.75
Forever 21		3.57
NYX Cosmetics		3.49
NORDSTROM		3.46
Walmart		3.44
NBC		3.41
SoundCloud		3.19
Sneakerhead		3.09
Nivea		3.06
MTV		2.94
Los Angeles Lakers		2.93
NARS Cosmetics		2.88
Nickelodeon		2.69
Sephora		2.59
Christian Louboutin		2.58
ASOS		2.54
NFL		2.50
Kodak		2.47
Busch		2.46
Fendi		2.41
Kylie Cosmetics		2.38
Tiffany & Co		2.33