Sami Yusuf

Sami Yusuf — others artist from GB.

British composer Sami Yusuf is a highly influential figure in the world music genre, with a remarkable track record including over 45 million albums sold, a…

Influence: 62.35% Fanbase: 55.69% Trending: 65.69% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Sarar • 19.92% • Very Strong

As of 2025-09-08

9,523,297

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:03:13 UTC

Genres

othersworldwidemiddle easternazeri traditionalnasheedislamic music

Biography

British composer Sami Yusuf is a highly influential figure in the world music genre, with a remarkable track record including over 45 million albums sold, a billion downloads, and sold-out performances at prestigious venues like Wembley Arena and the Royal Albert Hall. Yusuf's recent major events include the 'When Paths Meet' concert series at the Paris Philharmonic and the Holland Festival, 'Beyond the Stars' at the Dubai EXPO, and 'A Timeless Presence' at the UNESCO World Congress.

Renowned for his contributions to world music traditions, Sami Yusuf has solidified his status as a megastar with over 45 million albums sold and a billion downloads. His sold-out concerts at iconic venues such as Wembley Arena and the Royal Albert Hall, along with performances for audiences as large as 250,000 in Istanbul, underscore his global appeal. Recent highlights include the 'When Paths Meet' concert series at the Paris Philharmonic and the Holland Festival, as well as 'Beyond the Stars' at the Dubai EXPO and 'A Timeless Presence' at the UNESCO World Congress.

Top Brand Affinities

Report Date: 2025-09-08

Sami Yusuf resonates most with 18-24 & 25-34 audiences and shows durable presence in INDIA, PAKISTAN, BANGLADESH. With a heavily male (73%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (25,777 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Sarar, Show TV, LC Waikiki makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sami Yusuf score 0.17% — Low bucket.

Brand: SararBrand: Show TVBrand: LC Waikiki

Followers:9,523,297

Engagements:16,578

Rate:0.2%

Posts:2,348

Avg Likes:16,509

Avg Comments:372

Avg Views:25,777

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 9,523,297 · Engagements 16,578 · Rate 0.2% Posts 2,348 · Views 25,777 · Avg Likes 16,509 · Avg Comments 372 · Avg Views 25,777	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 45% 25-34: 40% 35-44: 7% 13-17: 5%	Largest: 18-24 (45%); next: 25-34 (40%)
Gender Split	Female: 27% Male: 73% Non-binary/Other: 0%	Skews male (73%)
Top Countries	INDIA (19%) PAKISTAN (14%) BANGLADESH (9%) UNITED STATES (9%) UZBEKISTAN (8%)	Top regions: INDIA (19%), PAKISTAN (14%), BANGLADESH (9%)
Platform Engagement	Instagram: 15,325 avg likes/post · Youtube: 25,777 avg views/post	Best reach: Youtube 25,777 avg views; best engagement: Instagram 15,325 avg likes

Top Brand Affinities

Sarar

Score: 19.92

Show TV

Score: 16.36

LC Waikiki

Score: 14.12

Turkish Airlines

Score: 9.25

Fenerbahce

Score: 5.36

Galatasaray

Score: 5.30

Emporium

Score: 4.90

UFC

Score: 4.18

Besiktas

Score: 4.02

Nescafé

Score: 3.62

Fendi

Score: 2.51

Armani

Score: 2.42

Brand	Category	Score
Sarar		19.92
Show TV		16.36
LC Waikiki		14.12
Turkish Airlines		9.25
Fenerbahce		5.36
Galatasaray		5.30
Emporium		4.90
UFC		4.18
Besiktas		4.02
Nescafé		3.62
Fendi		2.51
Armani		2.42
Cartier		2.26
KFC		2.05
Fenty beauty		1.93
Huawei		1.91
musical.ly		1.88
Bershka		1.65
Warner Bros		1.59
KTM		1.57
Grand Theft Auto		1.52
Zara		1.50
National Geographic		1.34
Herbalife		1.29
Yves Saint Laurent		1.26
Huda Beauty		1.25
Nikon		1.21
Mercedes-Benz		1.21
H&M		1.17
Chanel		1.17
Vogue		1.16
Volvo		1.15
BBC		1.14
Rolex		1.14
FIFA		1.14
Travelgram		1.13
Pepsi		1.13
Puma		1.13
Anastasia Beverly Hills		1.08
Xiaomi		1.07
Spotify Music		1.06
Snapseed		1.06
FashionNova		1.05
Sony		1.00
The Olympic Games		0.99
BMW		0.99
Maybelline		0.98
Hyundai		0.96
Ray-Ban		0.86
Canon		0.85