Sam Tsui
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
3,458,793
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 20:54:52 UTC
Genres
Biography
Having first gained fame through YouTube collaborations with Kurt Schneider while studying at Yale University, Tsui has leveraged his digital success to embark on international tours and open for artists like Bon Jovi and Ariana Grande. Beyond music, Tsui has expanded his reach through TV appearances and partnerships with major brands like Coca Cola and Disney.
Sam Tsui keeps 18-24 & 25-34 audiences engaged throughout UNITED STATES, INDONESIA, PHILIPPINES. The composition is heavily female (61%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 12,240 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Grindr, Schwartz's, Macy's supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 3,458,793 · Engagements 1,281 · Rate 0.0% Posts 2,647 · Views 12,240 · Avg Likes 1,270 · Avg Comments 40 · Avg Views 12,240 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 62% 25-34: 25% 13-17: 8% 35-44: 3% |
Largest: 18-24 (62%); next: 25-34 (25%) |
| Gender Split |
Female: 61% Male: 40% Non-binary/Other: 0% |
Skews female (61%) |
| Top Countries |
UNITED STATES (20%) INDONESIA (10%) PHILIPPINES (7%) CANADA (4%) MALAYSIA (4%) |
Top regions: UNITED STATES (20%), INDONESIA (10%), PHILIPPINES (7%) |
| Platform Engagement | Instagram: 823 avg likes/post · Youtube: 12,240 avg views/post | Best reach: Youtube 12,240 avg views; best engagement: Instagram 823 avg likes |
Top Brand Affinities
Grindr
Schwartz's
Macy's
Summit Entertainment
Hot Topic
MATTEL
Pfizer
iHeartRadio Music Awards
Nickelodeon
Paramount Pictures
ASOS
Geocaching
| Brand | Category | Score |
|---|---|---|
| Grindr | 17.59 | |
| Schwartz's | 10.83 | |
| Macy's | 6.20 | |
| Summit Entertainment | 5.65 | |
| Hot Topic | 5.34 | |
| MATTEL | 5.20 | |
| Pfizer | 4.84 | |
| iHeartRadio Music Awards | 4.74 | |
| Nickelodeon | 4.01 | |
| Paramount Pictures | 3.83 | |
| ASOS | 3.72 | |
| Geocaching | 3.70 | |
| Oculus | 3.68 | |
| ABC | 3.64 | |
| Kickstarter | 3.64 | |
| NBC | 3.61 | |
| Taco Bell | 3.53 | |
| Bethesda Softworks | 3.42 | |
| Jollibee | 3.37 | |
| Target | 3.17 | |
| Urban Outfitters | 3.10 | |
| Columbia Pictures | 3.03 | |
| Lululemon Athletica | 3.01 | |
| Bellagio | 2.50 | |
| Petronas | 2.45 | |
| Sunnies Studios | 2.45 | |
| Busch | 2.44 | |
| Universal | 2.40 | |
| Chipotle Mexican Grill | 2.39 | |
| LEGOLAND | 2.31 | |
| MTV | 2.28 | |
| Primark | 2.28 | |
| Pokemon Go | 2.21 | |
| Polaroid | 2.18 | |
| Chrysler | 2.18 | |
| Pokemon | 2.16 | |
| Hollister Co | 2.04 | |
| Fenty beauty | 2.03 | |
| Starbucks | 1.98 | |
| AMC | 1.98 | |
| Too Faced Cosmetics | 1.97 | |
| CBS | 1.97 | |
| Tinder | 1.96 | |
| Lush | 1.87 | |
| KFC | 1.86 | |
| League of Legends | 1.86 | |
| Walt Disney | 1.85 | |
| Sephora | 1.82 | |
| UNIQLO | 1.79 | |
| Coachella | 1.77 |
Official Profiles
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
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