Sam R Barber
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
2,037,454
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 11:30:39 UTC
Genres
Biography
Sam R Barber indexes high with fans in the 18-24 range in UNITED STATES, CANADA, UNITED KINGDOM. The skew is heavily male (71%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 238,950 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Ariat, Miller Lite, Burton Snowboards, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Sam R Barber when the KPI is cultural lift plus measurable fan actions.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 2,037,454 · Engagements 60,328 · Rate 3.0% Posts 1,096 · Views 329,649 · Avg Likes 57,090 · Avg Comments 439 · Avg Views 329,649 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 46% 25-34: 30% 35-44: 11% 13-17: 8% |
Largest: 18-24 (46%); next: 25-34 (30%) |
| Gender Split |
Female: 29% Male: 71% Non-binary/Other: 0% |
Skews male (71%) |
| Top Countries |
UNITED STATES (67%) CANADA (7%) UNITED KINGDOM (5%) AUSTRALIA (4%) GERMANY (2%) |
Top regions: UNITED STATES (67%), CANADA (7%), UNITED KINGDOM (5%) |
| Platform Engagement | Instagram: 29,239 avg likes/post · Tiktok: 238,950 avg views/post · Youtube: 90,699 avg views/post | Best reach: Tiktok 238,950 avg views; best engagement: Instagram 29,239 avg likes |
Top Brand Affinities
Ariat
Miller Lite
Burton Snowboards
Coors
Barstool Sports
Houston Livestock Show and Rodeo
Titleist
Carhartt
Pacific Northwest Wonderland
Busch
Bud Light
Crossfit
| Brand | Category | Score |
|---|---|---|
| Ariat | 25.51 | |
| Miller Lite | 18.89 | |
| Burton Snowboards | 15.85 | |
| Coors | 13.85 | |
| Barstool Sports | 13.58 | |
| Houston Livestock Show and Rodeo | 11.75 | |
| Titleist | 11.24 | |
| Carhartt | 11.18 | |
| Pacific Northwest Wonderland | 11.07 | |
| Busch | 10.35 | |
| Bud Light | 6.89 | |
| Crossfit | 6.87 | |
| GMC | 6.10 | |
| Free People | 5.54 | |
| American Eagle | 5.43 | |
| Budweiser | 5.34 | |
| Verizon | 5.33 | |
| Chick-fil-A | 5.11 | |
| Gillette | 5.08 | |
| Lululemon Athletica | 4.77 | |
| Taco Bell | 4.58 | |
| Margaritaville | 4.57 | |
| Heinz | 4.50 | |
| Gatorade | 4.39 | |
| NHL | 3.84 | |
| ESPN | 3.59 | |
| The North Face | 3.44 | |
| Harley-Davidson | 3.29 | |
| Urban Outfitters | 3.22 | |
| Jeep | 3.17 | |
| Under Armour | 3.16 | |
| Dodge | 3.15 | |
| Showtime | 3.14 | |
| Cadillac | 2.98 | |
| Ford | 2.98 | |
| Oakley | 2.83 | |
| Target | 2.82 | |
| WWE | 2.77 | |
| Airbnb | 2.74 | |
| GoPro | 2.70 | |
| Sunnies Studios | 2.64 | |
| Lollapalooza | 2.54 | |
| Bentley | 2.48 | |
| Chipotle Mexican Grill | 2.47 | |
| Monster Beverage | 2.40 | |
| Chevrolet | 2.39 | |
| The Olympic Games | 2.34 | |
| Walmart | 2.30 | |
| Chrysler | 2.20 | |
| Costco | 2.18 |
Official Profiles
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LoginArtist: Sam R Barber
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-08 08:00 UTC | Out Of The Blue 2026 | Moon Palace Golf & Spa Resort | Cancún, Mexico | — |















