Sam MacPherson
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
142,840
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-28 13:24:32 UTC
Genres
Biography
Sam MacPherson, a 27-year-old singer, songwriter, and multi-instrumentalist, pays homage to Ginsberg by fearlessly sharing his authentic voice with millions of listeners. Teaming up with BRIT Award-winning producer Thom Lewis [Sam Fender], Sam recorded his latest work live with a full band, capturing raw energy and intimacy. His new singles, "August Always" and "I’m Not From Anywhere Else," mark the beginning of a musical journey rooted in personal storytelling and genuine emotion.
Sam MacPherson converts attention from 18-24 & 25-34 audiences across UNITED STATES, PHILIPPINES, INDIA. Audience shape is female-leaning (54%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 1,630 avg views per post, with supportive conversation on Tiktok. Shared audience with leading lifestyle names underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 142,840 · Engagements 168 · Rate 0.1% Posts 1,412 · Views 2,020 · Avg Likes 146 · Avg Comments 11 · Avg Views 2,020 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 58% 25-34: 25% 13-17: 10% 35-44: 5% |
Largest: 18-24 (58%); next: 25-34 (25%) |
| Gender Split |
Female: 54% Male: 46% Non-binary/Other: 0% |
Skews female (54%) |
| Top Countries |
UNITED STATES (41%) PHILIPPINES (9%) INDIA (5%) INDONESIA (5%) UNITED KINGDOM (3%) |
Top regions: UNITED STATES (41%), PHILIPPINES (9%), INDIA (5%) |
| Platform Engagement | Tiktok: 1,630 avg views/post · Youtube: 390 avg views/post | Best reach: Tiktok 1,630 avg views; best engagement: Tiktok 137 avg likes |
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “View Social Media Report” button above to see current social stats.
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Official Profiles
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LoginArtist: Sam MacPherson
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















