Sam Grow

Sam Grow — pop artist from US.

Following the breakout success of his debut album, Love and Whiskey in 2019, Sam Grow's career has skyrocketed. The album reached #1 on iTunes' Country Albums…

Influence: 50.10% Fanbase: 25.13% Trending: 62.58% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Skoal • 144.23% • Very Strong

As of 2025-09-09

28,223

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:06:46 UTC

Genres

popcountry popcountrycountrycontemporary country

Biography

Following the breakout success of his debut album, Love and Whiskey in 2019, Sam Grow's career has skyrocketed. The album reached #1 on iTunes' Country Albums chart without radio airplay, propelling him further into the limelight. Grow's 2020 single "Song About You" garnered over 50 million streams, earning him accolades such as being named one of Spotify's "Best Country Songs" and landing on Billboard's "7 Country Acts To Watch" list. With his new album, This Town, Grow returns to his roots, reflecting on his small-town upbringing while continuing to captivate audiences with his authentic storytelling.

Despite already proving himself as a prolific creator with multiple EPs and albums, Grow believes he is currently producing some of his best work. Since his move to Nashville in 2014, he has consistently released music, but This Town marks a new chapter in his career, showcasing his growth as an artist while staying true to his roots. Grow's music resonates with fans, offering a sense of connection and reminding them that they are never alone in their experiences.

Top Brand Affinities

Report Date: 2025-09-09

Sam Grow resonates with 25-34 & 18-24 audiences and sustains presence in UNITED STATES, CANADA, UNITED KINGDOM. The demographic is heavily female (75%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Instagram, averaging 1,230 avg likes per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Skoal, Live Nation, Maui Jim maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sam Grow score 4.36% — Very Strong bucket.

Brand: SkoalBrand: Live NationBrand: Maui Jim

Followers:28,223

Engagements:1,230

Rate:4.4%

Posts:1,322

Avg Likes:1,230

Avg Comments:15

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 28,223 · Engagements 1,230 · Rate 4.4% Posts 1,322 · Views 0 · Avg Likes 1,230 · Avg Comments 15 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 39% 18-24: 24% 35-44: 23% 45-64: 11%	Largest: 25-34 (39%); next: 18-24 (24%)
Gender Split	Female: 75% Male: 25% Non-binary/Other: 0%	Skews female (75%)
Top Countries	UNITED STATES (97%) CANADA (1%) UNITED KINGDOM (0%) AUSTRALIA (0%) INDIA (0%)	Top regions: UNITED STATES (97%), CANADA (1%), UNITED KINGDOM (0%)
Platform Engagement	Instagram: 1,230 avg likes/post	best engagement: Instagram 1,230 avg likes

Top Brand Affinities

Skoal

Score: 144.23

Live Nation

Score: 73.76

Maui Jim

Score: 43.90

RAM Trucks

Score: 37.89

Miller Lite

Score: 36.76

Ivanka Trump

Score: 35.96

Ariat

Score: 32.41

David's Bridal

Score: 27.53

Crown Royal

Score: 22.98

Verizon

Score: 19.93

Bud Light

Score: 18.72

T-Mobile

Score: 18.52

Brand	Category	Score
Skoal		144.23
Live Nation		73.76
Maui Jim		43.90
RAM Trucks		37.89
Miller Lite		36.76
Ivanka Trump		35.96
Ariat		32.41
David's Bridal		27.53
Crown Royal		22.98
Verizon		19.93
Bud Light		18.72
T-Mobile		18.52
Amazon Music		16.87
FabFitFun		16.47
Dollar Tree		16.11
Margaritaville		15.34
Barstool Sports		14.25
Alphalete		13.00
Fabletics		12.84
A.P.C.		12.03
Macy's		11.93
Arbonne		11.01
Busch		10.77
iHeartRadio Music Awards		10.68
Influenster		10.43
Sennheiser		10.32
Applebee's		9.40
Pro Tools		8.71
Coors		8.61
Carhartt		8.44
Bonneville		8.34
Gillette		8.07
HomeGoods		7.76
Chick-fil-A		7.64
T.J. Maxx		7.38
NBC		7.31
GMC		7.27
Nixon		7.26
BarkBox		7.20
Younique		7.12
Gerber		6.99
Reese's		6.65
MamaBear		6.51
Wilton		6.36
Jack Daniels		6.30
FedEx		6.22
Jeep		6.12
The Home Depot		6.04
Dunkin' Donuts		6.01
Target		5.83