Sam Deep

Sam Deep — electronic artist from ZA.

Born on April 18, 2001, in Killarney, Orlando West, Soweto, Sam Deep is a rising producer-DJ in the Amapiano genre. Initially aspiring to be a soccer star, his…

Influence: 54.15% Fanbase: 34.82% Trending: 63.81% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Woolworths • 33.90% • Very Strong

As of 2025-09-09

543,212

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 08:06:54 UTC

Genres

electronicdanceamapianohousedeep houseafrobeatafricanafro soul

Biography

Born on April 18, 2001, in Killarney, Orlando West, Soweto, Sam Deep is a rising producer-DJ in the Amapiano genre. Initially aspiring to be a soccer star, his love for music was sparked during drives with his uncle who played 45s after practice sessions, leading him to pursue a career in music.

Since starting his DJ journey at the age of 15, Sam Deep has quickly made a name for himself in the Amapiano scene. With his latest single, "Kusezo Khanya," featuring Babalwa M, Playgal, and De Mthuda, already going platinum, the young artist is set for more success, including his upcoming track, "Thokoza," featuring MaWhoo. Sam Deep promises an exciting future ahead for his music career.

Top Brand Affinities

Report Date: 2025-09-09

Sam Deep engages 18-24 & 25-34 audiences with repeatable results in SOUTH AFRICA, UNITED STATES, KENYA. The fan base skews heavily male (78%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (62,600 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Woolworths, Le coq sportif, Pioneer, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sam Deep score 4.65% — Very Strong bucket.

Brand: WoolworthsBrand: Le coq sportifBrand: Pioneer

Followers:543,212

Engagements:25,248

Rate:4.6%

Posts:406

Avg Likes:24,962

Avg Comments:147

Avg Views:99,231

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 543,212 · Engagements 25,248 · Rate 4.6% Posts 406 · Views 99,231 · Avg Likes 24,962 · Avg Comments 147 · Avg Views 99,231	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 46% 25-34: 43% 35-44: 6% 13-17: 4%	Largest: 18-24 (46%); next: 25-34 (43%)
Gender Split	Female: 22% Male: 78% Non-binary/Other: 0%	Skews male (78%)
Top Countries	SOUTH AFRICA (69%) UNITED STATES (6%) KENYA (3%) ZIMBABWE (3%) BRAZIL (3%)	Top regions: SOUTH AFRICA (69%), UNITED STATES (6%), KENYA (3%)
Platform Engagement	Instagram: 14,557 avg likes/post · Tiktok: 62,600 avg views/post · Youtube: 36,631 avg views/post	Best reach: Tiktok 62,600 avg views; best engagement: Instagram 14,557 avg likes

Top Brand Affinities

Woolworths

Score: 33.90

Le coq sportif

Score: 32.63

Pioneer

Score: 26.87

Kappa

Score: 20.96

Ellesse

Score: 19.46

Champion

Score: 18.94

Hennessy

Score: 16.27

Gant

Score: 15.62

Jagermeister

Score: 14.45

Palm Angels

Score: 13.87

Hennessey

Score: 13.09

Lacoste

Score: 12.60

Brand	Category	Score
Woolworths		33.90
Le coq sportif		32.63
Pioneer		26.87
Kappa		20.96
Ellesse		19.46
Champion		18.94
Hennessy		16.27
Gant		15.62
Jagermeister		14.45
Palm Angels		13.87
Hennessey		13.09
Lacoste		12.60
The North Face		11.20
New Era		9.50
Superga		9.32
Emporio Armani		8.60
KARL LAGERFELD		8.26
SoundCloud		6.64
Bacardi		6.03
Puma		5.68
Emporium		5.43
New Balance		5.14
Nike		4.43
Dr. Martens		4.42
Superdry		4.39
Colgate		4.25
FOREX		4.03
Monster Beverage		3.99
Heineken		3.93
H&M		3.83
Vans		3.78
shein		3.77
Moschino		3.18
Timberland		3.16
SheInside		2.96
MTV		2.71
Spotify Music		2.66
Levi's		2.64
Dolce & Gabbana		2.55
Huawei		2.55
Polo Ralph Lauren		2.54
Balenciaga		2.51
Tommy Hilfiger		2.41
Zara		2.26
Converse		2.26
Carhartt		2.23
Herbalife		2.23
FashionNova		2.22
Reebok		2.20
Burberry		2.20