Sam Binga
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
30,449
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 14:44:34 UTC
Genres
Biography
Sam Binga is already in the conversation with 25-34 & 18-24 audiences in UNITED KINGDOM, UNITED STATES, SPAIN. The audience is heavily male (77%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (161 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Mixcloud, Ableton, MOOG points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 30,449 · Engagements 736 · Rate 2.4% Posts 3,198 · Views 161 · Avg Likes 735 · Avg Comments 26 · Avg Views 161 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 51% 18-24: 30% 35-44: 13% 13-17: 4% |
Largest: 25-34 (51%); next: 18-24 (30%) |
| Gender Split |
Female: 23% Male: 77% Non-binary/Other: 0% |
Skews male (77%) |
| Top Countries |
UNITED KINGDOM (27%) UNITED STATES (15%) SPAIN (8%) JAPAN (6%) CANADA (4%) |
Top regions: UNITED KINGDOM (27%), UNITED STATES (15%), SPAIN (8%) |
| Platform Engagement | Instagram: 728 avg likes/post · Youtube: 161 avg views/post | Best reach: Youtube 161 avg views; best engagement: Instagram 728 avg likes |
Top Brand Affinities
Mixcloud
Ableton
MOOG
Pioneer
Akai
SoundCloud
Sennheiser
Vauxhall
Beats Electronics
Trancefamily
Atmos
Pro Tools
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 192.25 | |
| Ableton | 79.32 | |
| MOOG | 62.65 | |
| Pioneer | 54.97 | |
| Akai | 46.30 | |
| SoundCloud | 30.69 | |
| Sennheiser | 17.97 | |
| Vauxhall | 17.36 | |
| Beats Electronics | 15.44 | |
| Trancefamily | 13.74 | |
| Atmos | 9.98 | |
| Pro Tools | 9.66 | |
| Amazon Music | 8.60 | |
| Spotify Music | 7.43 | |
| Warner Bros | 6.71 | |
| Stüssy | 6.60 | |
| Pilsner Urquell | 4.54 | |
| Lollapalooza | 4.49 | |
| Carhartt | 4.08 | |
| BBC | 3.88 | |
| Matrix | 3.73 | |
| Tomorrowland | 3.62 | |
| Coachella | 3.42 | |
| Guinness | 3.03 | |
| Dr. Martens | 3.03 | |
| Tesco | 2.83 | |
| Red Bull | 2.77 | |
| Lush | 2.67 | |
| Emporium | 2.64 | |
| Showtime | 2.64 | |
| Hennessy | 2.48 | |
| Sneakerhead | 2.28 | |
| Polaroid | 2.09 | |
| Kodak | 2.09 | |
| Paramount Pictures | 1.99 | |
| Paypal | 1.99 | |
| Aperol | 1.93 | |
| ASICS | 1.87 | |
| Supreme | 1.81 | |
| Chrysler | 1.78 | |
| The North Face | 1.77 | |
| Tinder | 1.75 | |
| Lego | 1.74 | |
| Adobe | 1.69 | |
| Airbnb | 1.66 | |
| Fujifilm | 1.59 | |
| Vans | 1.59 | |
| Star Wars | 1.50 | |
| Reebok | 1.49 | |
| Tesla Motors | 1.45 |
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LoginArtist: Sam Binga
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