Salmonella Dub

Salmonella Dub — alternative artist from NZ.

Salmonella Dub, a New Zealand band formed in 1992, gained recognition for their collaboration with the New Zealand Symphony Orchestra in 2008 on the Feel the…

Influence: 48.98% Fanbase: 24.57% Trending: 61.18% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Air New Zealand • 119.61% • Very Strong

As of 2025-09-09

11,399

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:06:09 UTC

Genres

alternativealternativereggaenz reggaereggaedub

Biography

Salmonella Dub, a New Zealand band formed in 1992, gained recognition for their collaboration with the New Zealand Symphony Orchestra in 2008 on the Feel the Seasons Change tour. The resulting live album, Feel the Seasons Change: Live with the NZSO, achieved Top 20 success. The band continued their musical journey with EP Freak Local and full-length Freak Controller in 2009, featuring collaborations with various artists. In 2018, they celebrated their 25th birthday with a deluxe Vinyl Boxset release. Despite facing challenges during their attempted national tour in 2022, they have completed a 22-track album with guest appearances by notable artists.

Salmonella Dub's musical evolution has been marked by diverse collaborations and memorable releases. From their early beginnings in Christchurch to their ambitious projects with the New Zealand Symphony Orchestra, the band has consistently pushed boundaries in their sound. With a legacy that includes turning down prestigious awards and celebrating milestones with special releases, Salmonella Dub remains a dynamic force in the New Zealand music scene. Their latest album, featuring esteemed guests like Whirimako Black and Troy Kingi, awaits its official release following setbacks during their recent tour.

Top Brand Affinities

Report Date: 2025-09-09

Salmonella Dub performs best with fans in the 25-34 range, concentrated in NEW ZEALAND, AUSTRALIA, BRAZIL. Audience composition is heavily male (72%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 251 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Air New Zealand, Mixcloud, TUI, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Salmonella Dub is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Salmonella Dub score 0.43% — Low bucket.

Brand: Air New ZealandBrand: MixcloudBrand: TUI

Followers:11,399

Engagements:49

Rate:0.4%

Posts:233

Avg Likes:47

Avg Comments:4

Avg Views:251

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 11,399 · Engagements 49 · Rate 0.4% Posts 233 · Views 251 · Avg Likes 47 · Avg Comments 4 · Avg Views 251	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 40% 35-44: 22% 18-24: 22% 45-64: 14%	Largest: 25-34 (40%); next: 35-44 (22%)
Gender Split	Female: 28% Male: 72% Non-binary/Other: 0%	Skews male (72%)
Top Countries	NEW ZEALAND (36%) AUSTRALIA (16%) BRAZIL (8%) UNITED KINGDOM (5%) UNITED STATES (4%)	Top regions: NEW ZEALAND (36%), AUSTRALIA (16%), BRAZIL (8%)
Platform Engagement	Instagram: 28 avg likes/post · Youtube: 251 avg views/post	Best reach: Youtube 251 avg views; best engagement: Instagram 28 avg likes

Top Brand Affinities

Air New Zealand

Score: 119.61

Mixcloud

Score: 42.46

TUI

Score: 37.04

TUI Group

Score: 36.70

Afterpay

Score: 26.31

Singapore Airlines

Score: 24.60

Sennheiser

Score: 20.75

Akai

Score: 18.01

Ableton

Score: 17.79

MOOG

Score: 17.19

Pioneer

Score: 11.73

Vodafone

Score: 10.42

Brand	Category	Score
Air New Zealand		119.61
Mixcloud		42.46
TUI		37.04
TUI Group		36.70
Afterpay		26.31
Singapore Airlines		24.60
Sennheiser		20.75
Akai		18.01
Ableton		17.79
MOOG		17.19
Pioneer		11.73
Vodafone		10.42
New Line Cinema		10.22
Qantas		10.17
Holden		8.43
iHeartRadio Music Awards		7.64
Sunnies Studios		7.60
Bose		6.94
Jagermeister		6.68
Spotify Music		6.23
Beats Electronics		6.18
Kmart		6.14
Emporium		5.28
Lush		5.00
Paramount Pictures		4.83
SoundCloud		4.58
Hurley		4.52
Kickstarter		4.40
Smirnoff		4.34
Panasonic		3.91
Showtime		3.85
Leica		3.65
Babybump		3.37
Preloved		3.26
Matrix		2.76
Bentley		2.62
Mazda		2.52
Guinness		2.32
Tomorrowland		2.20
GoPro		2.20
Airbnb		2.19
Snickers		2.17
Tinder		2.16
Coachella		2.14
Heineken		1.91
Lego		1.87
McLaren		1.80
Nissan		1.69
KFC		1.64
Ford		1.63