Saint Raymond

Saint Raymond — pop artist from GB.

Saint Raymond, the stage name of English teenager Callum Burrows, burst onto the music scene at 18 with indie pop anthems that caught the attention of industry…

Influence: 54.30% Fanbase: 35.10% Trending: 63.89% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Selfridges • 13.42% • Very Strong

As of 2025-09-10

53,048

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 12:30:31 UTC

Genres

popindie poptimismuk popindie poppoprockmodern rockalternativemodern alternative rockalternativeindie rockfolk & traditionalindie anthem-folk

Biography

Saint Raymond, the stage name of English teenager Callum Burrows, burst onto the music scene at 18 with indie pop anthems that caught the attention of industry tastemakers like Annie Mac and Zane Lowe. He quickly gained popularity and was invited to perform on BBC R1 show live from Maida Vale.

After touring with HAIM and Ed Sheeran, Saint Raymond released his debut album "Young Blood" in 2015, produced by Jacknife Lee. The album reached the UK official top 10. Following up with a grittier sound on the 2017 EP "A Light That Blinds," Saint Raymond is set to release his second album "We Forgot We Were Dreaming" in 2021, accompanied by headline UK tour dates starting in November.

Top Brand Affinities

Report Date: 2025-09-10

Saint Raymond indexes high with fans in the 18-24 range in UNITED KINGDOM, UNITED STATES, BRAZIL. The skew is female-leaning (55%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 5,174 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Selfridges, All Saints, Nasty Gal, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Saint Raymond when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Saint Raymond score 1.10% — Moderate bucket.

Brand: SelfridgesBrand: All SaintsBrand: Nasty Gal

Followers:53,048

Engagements:584

Rate:1.1%

Posts:70

Avg Likes:575

Avg Comments:49

Avg Views:5,174

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 53,048 · Engagements 584 · Rate 1.1% Posts 70 · Views 5,174 · Avg Likes 575 · Avg Comments 49 · Avg Views 5,174	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 26% 13-17: 8% 35-44: 5%	Largest: 18-24 (60%); next: 25-34 (26%)
Gender Split	Female: 55% Male: 45% Non-binary/Other: 0%	Skews female (55%)
Top Countries	UNITED KINGDOM (22%) UNITED STATES (14%) BRAZIL (7%) INDONESIA (4%) INDIA (3%)	Top regions: UNITED KINGDOM (22%), UNITED STATES (14%), BRAZIL (7%)
Platform Engagement	Instagram: 456 avg likes/post · Youtube: 5,174 avg views/post	Best reach: Youtube 5,174 avg views; best engagement: Instagram 456 avg likes

Top Brand Affinities

Selfridges

Score: 13.42

All Saints

Score: 11.73

Nasty Gal

Score: 10.96

Topshop

Score: 10.54

Fred Perry

Score: 10.38

River Island

Score: 10.29

MISSGUIDED

Score: 10.28

Sennheiser

Score: 9.58

boohoo

Score: 8.66

Guinness

Score: 8.57

ASOS

Score: 8.55

Amazon Music

Score: 8.21

Brand	Category	Score
Selfridges		13.42
All Saints		11.73
Nasty Gal		10.96
Topshop		10.54
Fred Perry		10.38
River Island		10.29
MISSGUIDED		10.28
Sennheiser		9.58
boohoo		8.66
Guinness		8.57
ASOS		8.55
Amazon Music		8.21
Tate Modern		8.05
Primark		7.91
Dr. Martens		7.78
Pro Tools		7.35
Vauxhall		7.12
New Line Cinema		6.95
Pioneer		6.56
Carlsberg		6.55
Tesco		6.54
Marks & Spencer		6.52
Cadbury		6.13
Urban Outfitters		6.06
Ryanair		5.87
BBC		5.63
Harrods		5.47
Showtime		5.44
Lush		5.43
Sunnies Studios		5.17
Polaroid		5.03
Ableton		4.58
Baileys		4.21
ALDI		4.15
Spotify Music		4.07
Lollapalooza		3.88
Aperol		3.84
Pull&Bear		3.64
Emporium		2.84
Tomorrowland		2.59
SoundCloud		2.45
Warner Bros		2.43
Tinder		2.41
Urban Decay Cosmetics		2.37
Kodak		2.35
Mulberry		2.31
MTV		2.30
LEGOLAND		2.27
H&M		2.24
Converse		2.22