Said the Whale

Said the Whale — pop artist from CA.

Said The Whale, a Canadian band with a JUNO Award under their belt and a dedicated fan base known as "SaidHeads," are embarking on their most ambitious musical…

Influence: 53.72% Fanbase: 34.92% Trending: 63.12% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Value Village • 61.27% • Very Strong

As of 2025-09-10

46,532

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 11:31:05 UTC

Genres

popcanadian indievancouver indieindie popalternativealternativeindie rockbluesstomp and holler

Biography

Said The Whale, a Canadian band with a JUNO Award under their belt and a dedicated fan base known as "SaidHeads," are embarking on their most ambitious musical chapter yet. The 2020 lockdowns provided them with the opportunity to craft their most towering and maximalist music to date, thanks to collaborations with producer Steve Bays of Hot Hot Heat fame.

Their latest work is characterized by stately piano, roaring guitar distortion, and grand orchestral elements, yet remains true to the classic Said The Whale sound. Lead single "Honey Lungs" showcases their signature blend of crunchy rock swagger and sugary pop hooks, reflecting the band's unwavering commitment to pushing boundaries and achieving pop-rock perfection as they head into their seventh album release as independent artists.

Top Brand Affinities

Report Date: 2025-09-10

Said the Whale performs best with fans in the 18-24 range, concentrated in CANADA, UNITED STATES, MEXICO. Audience composition is female-leaning (52%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 13,524 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Value Village, Scotiabank, Live Nation, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Said the Whale is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Said the Whale score 1.64% — Moderate bucket.

Brand: Value VillageBrand: ScotiabankBrand: Live Nation

Followers:46,532

Engagements:761

Rate:1.6%

Posts:2,058

Avg Likes:743

Avg Comments:37

Avg Views:13,524

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 46,532 · Engagements 761 · Rate 1.6% Posts 2,058 · Views 13,524 · Avg Likes 743 · Avg Comments 37 · Avg Views 13,524	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 30% 35-44: 7% 13-17: 6%	Largest: 18-24 (53%); next: 25-34 (30%)
Gender Split	Female: 52% Male: 48% Non-binary/Other: 0%	Skews female (52%)
Top Countries	CANADA (44%) UNITED STATES (26%) MEXICO (3%) UNITED KINGDOM (3%) INDIA (3%)	Top regions: CANADA (44%), UNITED STATES (26%), MEXICO (3%)
Platform Engagement	Instagram: 556 avg likes/post · Youtube: 13,524 avg views/post	Best reach: Youtube 13,524 avg views; best engagement: Instagram 556 avg likes

Top Brand Affinities

Value Village

Score: 61.27

Scotiabank

Score: 46.28

Live Nation

Score: 26.30

Tim Hortons

Score: 18.83

Air Canada

Score: 18.37

MOOG

Score: 17.48

Amazon Music

Score: 14.71

Budweiser

Score: 12.91

Arc'teryx

Score: 11.81

Pacific Northwest Wonderland

Score: 10.97

Pro Tools

Score: 9.94

NHL

Score: 9.57

Brand	Category	Score
Value Village		61.27
Scotiabank		46.28
Live Nation		26.30
Tim Hortons		18.83
Air Canada		18.37
MOOG		17.48
Amazon Music		14.71
Budweiser		12.91
Arc'teryx		11.81
Pacific Northwest Wonderland		10.97
Pro Tools		9.94
NHL		9.57
Pilsner Urquell		6.48
Ableton		6.43
Showtime		5.95
Spotify Music		5.89
Lululemon Athletica		5.65
Kickstarter		5.09
Columbia Pictures		4.75
Coors		4.73
American Eagle		4.11
iHeartRadio Music Awards		4.07
Pfizer		4.00
Lush		3.95
Costco		3.74
SoundCloud		3.64
Airbnb		3.50
Polaroid		3.41
Guinness		3.39
OLD NAVY		3.32
Tinder		3.26
Coachella		3.25
Sunnies Studios		3.25
Paramount Pictures		3.14
Gatorade		3.12
Comedy Central		3.01
Urban Outfitters		2.98
CBS		2.95
CBS Television Studios		2.86
The Olympic Games		2.85
Lollapalooza		2.75
Beats Electronics		2.70
Emporium		2.66
Fujifilm		2.66
McDonald's		2.58
Geocaching		2.50
Star Wars		2.50
Activision Blizzard		2.42
Nintendo		2.37
MTV		2.36