SAFIA

SAFIA — pop artist from AU.

Hailing from Canberra, the trio SAFIA, comprised of Ben Woolner, Michael Bell, and Harry Sayers, released their third album, "A Lover’s Guide To A Lucid…

Influence: 56.58% Fanbase: 39.35% Trending: 65.20% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Bec & Bridge • 87.99% • Very Strong

As of 2025-09-09

60,489

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:05:18 UTC

Genres

popaustralian indieaustralian popindie poppopelectronicelectronic

Biography

Hailing from Canberra, the trio SAFIA, comprised of Ben Woolner, Michael Bell, and Harry Sayers, released their third album, "A Lover’s Guide To A Lucid Dream," marked by a theme of letting go and allowing their music to evolve organically. Since their breakthrough single, “Listen to Soul, Listen to Blues,” in 2013, SAFIA has garnered success with hits like "Counting Sheep" and their debut album, ‘Internal,’ which reached #2 on the ARIA chart and propelled them to international acclaim, touring with Twenty One Pilots and accumulating 270 million audio streams.

Following their successful sophomore album, 'Story's Start or End,' in 2019, SAFIA continued to make waves with the Gold-certified single 'Starlight,' leading to a sold-out Australian theatre tour and dynamic festival performances across the globe. With a strong presence in live, radio, and streaming platforms, SAFIA has solidified their status as a powerhouse in the music industry, selling out tours in Australia and captivating audiences worldwide.

Top Brand Affinities

Report Date: 2025-09-09

SAFIA draws 18-24 & 25-34 audiences and holds attention in AUSTRALIA, UNITED STATES, UNITED KINGDOM. The skew is male-leaning (50%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 266 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Bec & Bridge, Telstra, Virgin Australia makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist SAFIA score 0.38% — Low bucket.

Brand: Bec & BridgeBrand: TelstraBrand: Virgin Australia

Followers:60,489

Engagements:231

Rate:0.4%

Posts:202

Avg Likes:229

Avg Comments:12

Avg Views:266

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 60,489 · Engagements 231 · Rate 0.4% Posts 202 · Views 266 · Avg Likes 229 · Avg Comments 12 · Avg Views 266	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 33% 35-44: 7% 13-17: 6%	Largest: 18-24 (51%); next: 25-34 (33%)
Gender Split	Female: 50% Male: 50% Non-binary/Other: 0%	Skews male (50%)
Top Countries	AUSTRALIA (31%) UNITED STATES (15%) UNITED KINGDOM (5%) BRAZIL (5%) MEXICO (4%)	Top regions: AUSTRALIA (31%), UNITED STATES (15%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 199 avg likes/post · Youtube: 266 avg views/post	Best reach: Youtube 266 avg views; best engagement: Instagram 199 avg likes

Top Brand Affinities

Bec & Bridge

Score: 87.99

Telstra

Score: 68.18

Virgin Australia

Score: 53.96

Vegemite

Score: 41.39

Myer

Score: 38.76

Qantas

Score: 36.53

Coles

Score: 25.40

Kmart

Score: 22.55

Illy

Score: 18.65

MOOG

Score: 14.95

Sunnies Studios

Score: 12.68

New Line Cinema

Score: 12.54

Brand	Category	Score
Bec & Bridge		87.99
Telstra		68.18
Virgin Australia		53.96
Vegemite		41.39
Myer		38.76
Qantas		36.53
Coles		25.40
Kmart		22.55
Illy		18.65
MOOG		14.95
Sunnies Studios		12.68
New Line Cinema		12.54
Woolworths		12.47
Ableton		11.60
Holden		9.23
Amazon Music		7.22
Billabong		7.00
Pioneer		6.75
Coachella		6.75
BALMAIN		5.64
Showtime		4.76
Aperol		4.71
Geocaching		4.49
UberEATS		4.46
Smirnoff		4.26
ABC		4.18
Tomorrowland		4.14
Emporium		4.12
McLaren		4.08
SoundCloud		4.03
Tinder		4.00
Spotify Music		3.91
Lush		3.81
Beats Electronics		3.64
Cadbury		3.38
Lollapalooza		3.19
Polaroid		3.18
Stüssy		3.07
Martini		2.96
MTV		2.80
ASOS		2.71
Guinness		2.57
A Game of Tones		2.54
GoPro		2.53
Airbnb		2.40
Lululemon Athletica		2.40
NBC		2.39
Baileys		2.30
The Olympic Games		2.11
Red Bull		2.09