SAFE

SAFE — r&b, funk & soul artist from CA.

SAFE is a versatile artist whose music spans R&B, Hip-Hop, Pop, House, and Electronic genres. His breakout single "Feel" in 2015, featuring a sample from Sade,…

Influence: 54.33% Fanbase: 28.90% Trending: 67.05% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Warner Music • 24.92% • Very Strong

As of 2025-09-09

91,926

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:30:35 UTC

Genres

r&b, funk & soulr&b/soultrap soulcontemporary r&bhip-hop & rapcanadian hip hophip-hop/rapcontemporary hip hop

Biography

SAFE is a versatile artist whose music spans R&B, Hip-Hop, Pop, House, and Electronic genres. His breakout single "Feel" in 2015, featuring a sample from Sade, garnered major label interest and recognition from the OVO and XO collectives. After signing briefly with Epic Records, SAFE eventually found a home with RCA, releasing two albums with the label.

In 2018, SAFE relocated to the U.S., dividing his time between L.A. and NYC to advance his career. He achieved success in 2019 with features on Khalid's "Free Spirit" album and a collaborative project with Playboi Carti titled "Paid In Full," praised for its melodic sound by Pitchfork. Beyond his vocal talents, SAFE is a skilled producer under the moniker "Bando," with notable production credits on Polo G's "Hall of Fame" album. Now an independent artist, SAFE continues to create timeless music, with new releases on the horizon for his dedicated fanbase.

Top Brand Affinities

Report Date: 2025-09-09

SAFE connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, CANADA, INDIA. With a heavily male (78%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 1,022 avg views per post; Instagram adds dependable engagement depth. Overlap with Warner Music, Spinrilla, Live Nation highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: SAFE moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist SAFE score 0.50% — Low bucket.

Brand: Warner MusicBrand: SpinrillaBrand: Live Nation

Followers:91,926

Engagements:458

Rate:0.5%

Posts:111

Avg Likes:456

Avg Comments:66

Avg Views:1,022

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 91,926 · Engagements 458 · Rate 0.5% Posts 111 · Views 1,022 · Avg Likes 456 · Avg Comments 66 · Avg Views 1,022	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 33% 13-17: 6% 35-44: 4%	Largest: 18-24 (55%); next: 25-34 (33%)
Gender Split	Female: 22% Male: 78% Non-binary/Other: 0%	Skews male (78%)
Top Countries	UNITED STATES (25%) CANADA (14%) INDIA (6%) UNITED KINGDOM (4%) BRAZIL (4%)	Top regions: UNITED STATES (25%), CANADA (14%), INDIA (6%)
Platform Engagement	Instagram: 435 avg likes/post · Youtube: 1,022 avg views/post	Best reach: Youtube 1,022 avg views; best engagement: Instagram 435 avg likes

Top Brand Affinities

Warner Music

Score: 24.92

Spinrilla

Score: 22.92

Live Nation

Score: 21.40

True Religion

Score: 18.67

Outfitgrid

Score: 18.53

Pro Tools

Score: 14.77

Palm Angels

Score: 14.35

Alexander Wang

Score: 13.49

SoundCloud

Score: 13.39

Amazon Music

Score: 13.37

Marni

Score: 12.16

JACQUEMUS

Score: 11.83

Brand	Category	Score
Warner Music		24.92
Spinrilla		22.92
Live Nation		21.40
True Religion		18.67
Outfitgrid		18.53
Pro Tools		14.77
Palm Angels		14.35
Alexander Wang		13.49
SoundCloud		13.39
Amazon Music		13.37
Marni		12.16
JACQUEMUS		11.83
Akai		11.14
Stone Island		10.77
Jean Paul Gaultier		10.71
Beats Electronics		10.56
Arc'teryx		10.51
Vivienne Westwood		10.35
All Saints		10.21
Scotiabank		10.09
Ableton		10.01
Acne Studios		9.97
Kodak		9.97
iHeartRadio Music Awards		9.58
Maison Margiela		8.56
New Era		8.40
Champion		8.37
Hennessy		8.00
Sneaker News		7.85
Alexander McQueen		7.79
Foot Locker		7.73
Stüssy		7.50
Supreme		6.76
Nice Kicks		6.58
Moncler		6.10
Pioneer		6.01
MISSGUIDED		6.00
Spotify Music		5.86
ASOS		5.71
Sole Collector		5.58
Coach		5.54
Maybach		5.44
boohoo		5.42
NBA		5.27
FashionNova		4.80
Steve Madden		4.62
ESPN		4.57
Budweiser		4.53
Loewe		4.46
MTV		4.43