Sade

Sade — pop artist from GB.

Sade, formed in 1983, is a British band known for blending jazz, R&B, and pop in their music. Led by singer and songwriter Sade Adu, the band has released six…

Influence: 75.62% Fanbase: 66.37% Trending: 80.25% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Jean Paul Gaultier • 12.70% • Very Strong

As of 2025-09-26

3,977,273

Social Media Followers

As of 2025-09-26

00:00:00

Hours Airplay

2025-11-07 00:38:40 UTC

Genres

popsophisti-popr&b, funk & soulneo soulr&b/soulbritish soulcontemporary r&bsoul

Biography

Sade, formed in 1983, is a British band known for blending jazz, R&B, and pop in their music. Led by singer and songwriter Sade Adu, the band has released six albums, all of which have achieved platinum status in the U.K. and U.S. Sade has won four Grammy Awards and has been recognized for their hits such as "Smooth Operator," "The Sweetest Taboo," and "No Ordinary Love."

Born in Nigeria, Sade Adu moved to England as a child and began her music career after studying fashion at Saint Martin's School of Art. The band's debut album, "Diamond Life," released in 1984, was a commercial success, followed by hit albums like "Promise" and "Stronger Than Pride." Sade's most recent album, "Soldier of Love," was released in 2010, earning critical acclaim and a Grammy Award. The band returned in 2018 with new songs for film soundtracks.

Top Brand Affinities

Report Date: 2025-09-26

Sade builds repeat engagement among 25-34 & 18-24 audiences throughout UNITED STATES, BRAZIL, UNITED KINGDOM. With a male-leaning (53%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (1,062,765 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Jean Paul Gaultier, JACQUEMUS, Acne Studios point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sade score 2.86% — Strong bucket.

Brand: Jean Paul GaultierBrand: JACQUEMUSBrand: Acne Studios

Followers:3,977,273

Engagements:113,899

Rate:2.9%

Posts:649

Avg Likes:112,712

Avg Comments:3,205

Avg Views:1,074,865

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,977,273 · Engagements 113,899 · Rate 2.9% Posts 649 · Views 1,074,865 · Avg Likes 112,712 · Avg Comments 3,205 · Avg Views 1,074,865	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 37% 18-24: 26% 35-44: 22% 45-64: 12%	Largest: 25-34 (37%); next: 18-24 (26%)
Gender Split	Female: 47% Male: 53% Non-binary/Other: 0%	Skews male (53%)
Top Countries	UNITED STATES (36%) BRAZIL (11%) UNITED KINGDOM (4%) FRANCE (3%) CANADA (3%)	Top regions: UNITED STATES (36%), BRAZIL (11%), UNITED KINGDOM (4%)
Platform Engagement	Instagram: 78,374 avg likes/post · Tiktok: 12,100 avg views/post · Youtube: 1,062,765 avg views/post	Best reach: Youtube 1,062,765 avg views; best engagement: Instagram 78,374 avg likes

Top Brand Affinities

Jean Paul Gaultier

Score: 12.70

JACQUEMUS

Score: 11.58

Acne Studios

Score: 9.73

Amazon Music

Score: 9.03

iHeartRadio Music Awards

Score: 7.19

Vivienne Westwood

Score: 6.59

Miu Miu

Score: 6.48

NBC

Score: 6.40

Maison Margiela

Score: 6.36

CNN

Score: 6.07

KARL LAGERFELD

Score: 5.45

Pioneer

Score: 5.39

Brand	Category	Score
Jean Paul Gaultier		12.70
JACQUEMUS		11.58
Acne Studios		9.73
Amazon Music		9.03
iHeartRadio Music Awards		7.19
Vivienne Westwood		6.59
Miu Miu		6.48
NBC		6.40
Maison Margiela		6.36
CNN		6.07
KARL LAGERFELD		5.45
Pioneer		5.39
BALMAIN		4.98
Loewe		4.84
MTV		4.84
Alexander McQueen		4.81
Ableton		4.72
Fenty beauty		4.65
SoundCloud		4.62
Urban Outfitters		4.50
Hennessy		4.48
Stüssy		4.43
FashionNova		4.37
Coach		4.20
NORDSTROM		4.02
Kodak		3.91
Beats Electronics		3.72
Los Angeles Lakers		3.59
Vogue		3.50
Sneakerhead		3.45
Spotify Music		3.44
ESPN		3.40
TOM FORD		3.39
Coachella		3.37
Paramount Pictures		3.33
Versace		3.22
Leica		3.10
Marc Jacobs		3.02
NBA		2.92
Cadillac		2.92
Dolce & Gabbana		2.91
NFL		2.86
ASOS		2.81
Target		2.77
Moschino		2.69
GAP		2.60
shein		2.56
Yves Saint Laurent		2.46
Philips		2.44
Carhartt		2.34