Sabaton

Sabaton

Country: SE

Influence: 67.23% Fanbase: 62.58% Trending: 69.55% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

World of Tanks • 30.65% • Very Strong

As of 2025-09-10

3,642,094

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 10:04:32 UTC

Genres

rockrockmetalmetalswedish power metalpower metalswedish metalheavy metal

Biography

Sabaton is set to release their concert film "Sabaton – The Tour To End All Tours" on October 11, 2024, with a global premiere in over 600 cinemas across 25 territories. Filmed during their 2023 European tour at Amsterdam's Ziggo Dome Venue, the film showcases the band's historical storytelling through heavy metal music.

With over two decades in the industry, Swedish metal band Sabaton has built a dedicated global fanbase, released ten studio albums (two certified platinum), and earned numerous industry awards. Known for their powerful riffs and vocalist Joakim Brodén's distinctive baritone, Sabaton's music focuses on real-life war stories and acts of bravery, transcending traditional genre boundaries. They have headlined tours worldwide, from North America to Japan, and continue to captivate audiences at arenas and festivals across Europe.

Sabaton Marketing Affinity & Brand Fit Data

Report Date: 2025-09-10

Sabaton keeps 18-24 & 25-34 audiences engaged throughout UNITED STATES, RUSSIA, POLAND. The composition is heavily male (86%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 45,020 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with World of Tanks, Wargaming, Games Workshop supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Sabaton score 0.29%Low bucket.
Brand: World of TanksBrand: WargamingBrand: Games Workshop
Followers:3,642,094
Engagements:10,558
Rate:0.3%
Posts:6,014
Views:63,820
Avg Likes:10,177
Avg Comments:200
Avg Views:63,820

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 3,642,094 · Engagements 10,558 · Rate 0.3%
Posts 6,014 · Views 63,820 · Avg Likes 10,177 · Avg Comments 200 · Avg Views 63,820
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 38%
25-34: 36%
35-44: 15%
45-64: 6%
Largest: 18-24 (38%); next: 25-34 (36%)
Gender Split Female: 14%
Male: 86%
Non-binary/Other: 0%
Skews male (86%)
Top Countries UNITED STATES (17%)
RUSSIA (16%)
POLAND (7%)
GERMANY (5%)
UNITED KINGDOM (4%)
Top regions: UNITED STATES (17%), RUSSIA (16%), POLAND (7%)
Platform Engagement Instagram: 6,411 avg likes/post · Tiktok: 18,800 avg views/post · Youtube: 45,020 avg views/post Best reach: Youtube 45,020 avg views; best engagement: Instagram 6,411 avg likes

Top Brand Affinities

World of Tanks
Score: 30.65
Wargaming
Score: 22.92
Games Workshop
Score: 19.25
Mass Effect
Score: 17.77
Gamescom
Score: 17.25
The Witcher
Score: 12.12
World of Warcraft
Score: 11.61
Borderlands
Score: 10.70
Fallout
Score: 10.07
Five Nights at Freddy's
Score: 8.19
God of War
Score: 7.41
RAZER
Score: 6.17
Brand Category Score
World of Tanks 30.65
Wargaming 22.92
Games Workshop 19.25
Mass Effect 17.77
Gamescom 17.25
The Witcher 12.12
World of Warcraft 11.61
Borderlands 10.70
Fallout 10.07
Five Nights at Freddy's 8.19
God of War 7.41
RAZER 6.17
Monster Beverage 5.72
Mortal Kombat 5.67
Final Fantasy 5.65
Resident Evil 5.61
Ubisoft 5.55
Jack Daniels 5.26
Pilsner Urquell 4.41
Bethesda Softworks 4.31
Activision Blizzard 4.20
Sega 4.18
Star Wars 3.75
HBO 3.56
League of Legends 3.54
Opel 3.24
Nintendo 3.07
Counter-Strike 3.00
Xbox 2.92
Lego 2.89
Columbia Pictures 2.87
Faber-Castell 2.87
PlayStation 2.86
Comedy Central 2.86
Call of Duty 2.68
Pokemon Go 2.67
Spotify Music 2.61
NHL 2.59
AMC 2.53
Transformers 2.53
Guinness 2.40
Citroen 2.30
Sony 2.22
Marvel Entertainment 2.20
Pokemon 2.13
Jeep 2.10
Skoda 2.07
WWE 2.05
Dr. Martens 2.04
Boeing 2.03

Official Profiles

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Artist: Sabaton

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2025-12-09 03:00 UTC Sabaton TUI Arena Hanover, Germany
2025-12-10 03:00 UTC Sabaton Royal Arena Copenhagen, Denmark
2025-12-12 03:00 UTC Sabaton, Unity Arena Telenor Arena Oslo, Norway
2025-12-13 03:30 UTC Sabaton Scandinavium Gothenburg, Sweden
2025-12-14 03:30 UTC Sabaton Tele2 Arena Stockholm, Sweden
2026-02-09 08:00 UTC Sabaton, Pop Evil, Wings Of Steel War Memorial Auditorium Fort Lauderdale, United States
2026-02-10 03:00 UTC Sabaton, Pop Evil, Wings of Steel FTL War Memorial Fort Lauderdale, United States
2026-02-11 04:00 UTC Sabaton, Pop Evil, Wings Of Steel Yuengling Center Tampa, United States
2026-02-14 04:00 UTC Sabaton, Pop Evil, Wings Of Steel 713 Music Hall Houston, United States
2026-02-15 04:00 UTC Sabaton, Pop Evil, Wings Of Steel South Side Ballroom Dallas, United States
2026-02-16 04:00 UTC Sabaton, Pop Evil, Wings Of Steel Boeing Center at Tech Port San Antonio, United States
2026-02-19 04:00 UTC Sabaton, Pop Evil, Wings Of Steel Arizona Financial Theatre Phoenix, United States
2026-02-21 03:00 UTC Sabaton, Pop Evil, Wings Of Steel Kia Forum Inglewood, United States
2026-02-22 03:00 UTC Sabaton, Pop Evil, Wings Of Steel Hard Rock Live Sacramento Wheatland, United States
2026-02-22 04:00 UTC Sabaton, Pop Evil Hard Rock Live - Sacramento Wheatland, United States
2026-02-25 04:00 UTC Sabaton, Pop Evil, Wings Of Steel Union Event Center Salt Lake City, United States
2026-02-27 02:00 UTC Sabaton, Pop Evil Blue Federal Credit Union Arena Loveland, United States
2026-02-28 04:00 UTC Sabaton, Pop Evil, Wings Of Steel Steelhouse Omaha Omaha, United States
2026-03-01 04:00 UTC Sabaton, Pop Evil, Wings Of Steel The Factory Chesterfield, United States
2026-03-03 03:00 UTC Sabaton, Pop Evil, Wings Of Steel Vibrant Music Hall Waukee, United States
2026-03-04 04:00 UTC Sabaton, Pop Evil, Wings Of Steel The Armory Minneapolis, United States
2026-03-05 03:00 UTC Sabaton, Pop Evil, Wings Of Steel Shed, The Salt Shed (Indoors) Chicago, United States
2026-03-05 04:00 UTC Sabaton, Pop Evil The Salt Shed Chicago, United States
2026-03-08 03:00 UTC Sabaton, Pop Evil, Wings Of Steel Andrew J. Brady Music Center Cincinnati, United States
2026-03-08 04:00 UTC Sabaton, Pop Evil The Andrew J Brady Music Center Cincinnati, United States
2026-03-09 03:00 UTC Sabaton, Pop Evil, Wings Of Steel The Fillmore Detroit Detroit, United States
2026-03-11 02:00 UTC Sabaton, Pop Evil, Wings Of Steel UPMC Events Center Moon Township, United States
2026-03-12 03:00 UTC Sabaton, Pop Evil, Wings Of Steel The Met Philadelphia Philadelphia, United States
2026-03-13 03:00 UTC Sabaton, Pop Evil, Wings Of Steel MGM Music Hall at Fenway Boston, United States
2026-03-15 03:00 UTC Sabaton, Pop Evil, Wings Of Steel The Dome Virginia Beach, United States
2026-03-16 03:00 UTC Sabaton, Pop Evil, Wings Of Steel The Theater at MGM National Harbor Oxon Hill, United States
2026-03-18 02:00 UTC Sabaton Greensboro Coliseum Complex Greensboro, United States
2026-03-18 02:00 UTC Sabaton, Pop Evil, Wings Of Steel Greensboro Complex Greensboro, United States
2026-03-19 03:00 UTC Sabaton, Pop Evil, Wings Of Steel Coca-Cola Roxy Atlanta, United States
2026-04-07 03:00 UTC Sabaton, Pop Evil, Wings Of Steel Scotiabank Centre Halifax, Canada
2026-04-10 03:00 UTC Sabaton, Pop Evil, Wings Of Steel Place Bell Laval, Canada
2026-04-12 03:00 UTC Sabaton, Pop Evil, Wings Of Steel Great Canadian Casino Resort Toronto Toronto, Canada
2026-04-15 03:00 UTC Sabaton, Pop Evil, Wings Of Steel Burton Cummings Theatre Winnipeg, Canada

Trending Artist