Sabaton
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
3,642,094
Social Media Followers
00:00:00
Hours Airplay
Scores
Biography
With over two decades in the industry, Swedish metal band Sabaton has built a dedicated global fanbase, released ten studio albums (two certified platinum), and earned numerous industry awards. Known for their powerful riffs and vocalist Joakim Brodén's distinctive baritone, Sabaton's music focuses on real-life war stories and acts of bravery, transcending traditional genre boundaries. They have headlined tours worldwide, from North America to Japan, and continue to captivate audiences at arenas and festivals across Europe.
Sabaton keeps 18-24 & 25-34 audiences engaged throughout UNITED STATES, RUSSIA, POLAND. The composition is heavily male (86%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 45,020 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with World of Tanks, Wargaming, Games Workshop supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 3,642,094 · Engagements 10,558 · Rate 0.3% Posts 6,014 · Views 63,820 · Avg Likes 10,177 · Avg Comments 200 · Avg Views 63,820 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 38% 25-34: 36% 35-44: 15% 45-64: 6% |
Largest: 18-24 (38%); next: 25-34 (36%) |
| Gender Split |
Female: 14% Male: 86% Non-binary/Other: 0% |
Skews male (86%) |
| Top Countries |
UNITED STATES (17%) RUSSIA (16%) POLAND (7%) GERMANY (5%) UNITED KINGDOM (4%) |
Top regions: UNITED STATES (17%), RUSSIA (16%), POLAND (7%) |
| Platform Engagement | Instagram: 6,411 avg likes/post · Tiktok: 18,800 avg views/post · Youtube: 45,020 avg views/post | Best reach: Youtube 45,020 avg views; best engagement: Instagram 6,411 avg likes |
Top Brand Affinities
World of Tanks
Wargaming
Games Workshop
Mass Effect
Gamescom
The Witcher
World of Warcraft
Borderlands
Fallout
Five Nights at Freddy's
God of War
RAZER
| Brand | Category | Score |
|---|---|---|
| World of Tanks | 30.65 | |
| Wargaming | 22.92 | |
| Games Workshop | 19.25 | |
| Mass Effect | 17.77 | |
| Gamescom | 17.25 | |
| The Witcher | 12.12 | |
| World of Warcraft | 11.61 | |
| Borderlands | 10.70 | |
| Fallout | 10.07 | |
| Five Nights at Freddy's | 8.19 | |
| God of War | 7.41 | |
| RAZER | 6.17 | |
| Monster Beverage | 5.72 | |
| Mortal Kombat | 5.67 | |
| Final Fantasy | 5.65 | |
| Resident Evil | 5.61 | |
| Ubisoft | 5.55 | |
| Jack Daniels | 5.26 | |
| Pilsner Urquell | 4.41 | |
| Bethesda Softworks | 4.31 | |
| Activision Blizzard | 4.20 | |
| Sega | 4.18 | |
| Star Wars | 3.75 | |
| HBO | 3.56 | |
| League of Legends | 3.54 | |
| Opel | 3.24 | |
| Nintendo | 3.07 | |
| Counter-Strike | 3.00 | |
| Xbox | 2.92 | |
| Lego | 2.89 | |
| Columbia Pictures | 2.87 | |
| Faber-Castell | 2.87 | |
| PlayStation | 2.86 | |
| Comedy Central | 2.86 | |
| Call of Duty | 2.68 | |
| Pokemon Go | 2.67 | |
| Spotify Music | 2.61 | |
| NHL | 2.59 | |
| AMC | 2.53 | |
| Transformers | 2.53 | |
| Guinness | 2.40 | |
| Citroen | 2.30 | |
| Sony | 2.22 | |
| Marvel Entertainment | 2.20 | |
| Pokemon | 2.13 | |
| Jeep | 2.10 | |
| Skoda | 2.07 | |
| WWE | 2.05 | |
| Dr. Martens | 2.04 | |
| Boeing | 2.03 |
Official Profiles
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LoginArtist: Sabaton
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-09-10)
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Popularity (2025-09-09)
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Artist Performace Report
Streams: 0 ? 0 (+0.00%)
Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist
Audience (latest followers)
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| Royalties | $0.00 | $0.00 | +0.00 |
