Saad Lamjarred Brand Affinity ranks highest DeFacto at 18.65% . Very Strong. Score DMDB 61.23% | Fanbase 55.02%

Saad Lamjarred — pop artist from MA.

Saad Lamjarred, born on April 7, 1985 in Rabat, Morocco, is a prominent figure in Arab pop music. The son of singer Bachir Lamjarred and actress Nezha…

Saad Lamjarred

Recognizable

Country: MA | Gender: male | Artist ID: 11e81bc1-fd11-2c9e-8ab4-a0369fe50396

Find Artist

Genres

poppoparab popmoroccan popafricanrifshaabi

Influential: 61.23% Fanbase: 55.02% Trending: 64.33%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

DeFacto • 18.65% • Very Strong

As of 2025-09-10

32,538,861

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 61.23% | Fanbase 55.02% | Trending 64.33% | CAREER STAGE: MAINSTREAM

Biography

Saad Lamjarred, born on April 7, 1985 in Rabat, Morocco, is a prominent figure in Arab pop music. The son of singer Bachir Lamjarred and actress Nezha Regragui, Lamjarred began his musical journey at the Conservatoire National de Musique before gaining recognition through various singing competitions in Lebanon. Despite early success with hits like "Waadini" in 2009, his career faced setbacks from legal issues, including a six-year prison sentence in 2023, which he has appealed. Lamjarred's music blends Moroccan dialect with a mix of styles such as American pop, Arab pop, traditional Moroccan music, rap, and raï, with notable tracks like "Enty," "Lm3allem," and "Ghaltana" garnering wide acclaim.

In 2013, Lamjarred released the album Wala Aalik, showcasing his diverse musical influences. His discography includes popular songs like "Let Go" in 2017 and "Casablanca," sung entirely in French in 2018. Despite legal challenges, Lamjarred continues to attract a broad audience with his unique blend of musical styles and remains a significant presence in the Arab pop music scene.

Report Date: 2025-09-10

Saad Lamjarred is a clear fit for 18-24 & 25-34 audiences with strength across MOROCCO, INDIA, EGYPT. The audience is heavily male (70%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (915,150 avg views per post); Tiktok builds the community layer. Affinity data highlights DeFacto, Qatar Airways, Jumeirah, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Saad Lamjarred score 0.22% — Low bucket.

Brand: DeFactoBrand: Qatar AirwaysBrand: Jumeirah

Followers:32,538,861

Engagements:72,285

Rate:0.2%

Posts:2,910

Avg Likes:67,382

Avg Comments:1,954

Avg Views:932,923

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 32,538,861 · Engagements 72,285 · Rate 0.2% Posts 2,910 · Views 932,923 · Avg Likes 67,382 · Avg Comments 1,954 · Avg Views 932,923	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 35% 13-17: 6% 35-44: 5%	Largest: 18-24 (52%); next: 25-34 (35%)
Gender Split	Female: 30% Male: 70% Non-binary/Other: 0%	Skews male (70%)
Top Countries	MOROCCO (26%) INDIA (20%) EGYPT (6%) ALGERIA (6%) PAKISTAN (6%)	Top regions: MOROCCO (26%), INDIA (20%), EGYPT (6%)
Platform Engagement	Instagram: 21,777 avg likes/post · Tiktok: 915,150 avg views/post · Youtube: 17,773 avg views/post	Best reach: Tiktok 915,150 avg views; best engagement: Tiktok 44,750 avg likes

Top Brand Affinities

DeFacto

Score: 18.65

Qatar Airways

Score: 9.15

Jumeirah

Score: 8.50

Cinnabon

Score: 7.31

Pull&Bear

Score: 6.23

Selfiegram

Score: 4.49

Lacoste

Score: 4.41

Fendi

Score: 4.35

Iberostar Hotels & Resorts

Score: 4.17

Primark

Score: 3.67

Carrefour

Score: 3.36

Dolce & Gabbana

Score: 3.17

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Top Brand Affinities

Brand	Category	Score
DeFacto		18.65
Qatar Airways		9.15
Jumeirah		8.50
Cinnabon		7.31
Pull&Bear		6.23
Selfiegram		4.49
Lacoste		4.41
Fendi		4.35
Iberostar Hotels & Resorts		4.17
Primark		3.67
Carrefour		3.36
Dolce & Gabbana		3.17
MTV		3.14
Barber Shop Connect		3.12
shein		2.82
Stradivarius		2.81
Hermès		2.78
Balenciaga		2.77
NBC		2.74
Warner Bros		2.70
TOM FORD		2.70
Bershka		2.41
SheInside		2.40
Versace		2.27
musical.ly		2.26
Christian Dior		2.26
FIFA		2.15
Zara		2.10
Yves Saint Laurent		2.05
Gucci		2.04
Snapseed		2.02
Land Rover		2.02
GIVENCHY		2.00
Louis Vuitton		1.92
Armani		1.91
H&M		1.89
Huda Beauty		1.88
Puma		1.75
New Balance		1.71
Guess		1.59
Chanel		1.55
Polo Ralph Lauren		1.55
Travelgram		1.51
KTM		1.49
Tarte Cosmetics		1.44
Calvin Klein		1.44
Adobe		1.37
Renault		1.31
Nike		1.23
Anastasia Beverly Hills		1.23