Rygin King

Rygin King — reggae artist from US.

Born as Matthew Smith in St. James, Jamaica on August 22, 1994, Rygin King emerged from humble beginnings in Flankers, Montego Bay. Despite not completing his…

Influence: 57.57% Fanbase: 37.71% Trending: 67.50% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Clarks • 23.23% • Very Strong

As of 2025-09-08

749,958

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:05:15 UTC

Genres

reggaedancehalljamaican dancehallelectronictraphall

Biography

Born as Matthew Smith in St. James, Jamaica on August 22, 1994, Rygin King emerged from humble beginnings in Flankers, Montego Bay. Despite not completing his education, his passion for music led him to pursue a career as a Dancehall artist. Rygin King's music resonates with fans, particularly hits like "TUFF," "Feel Like This," and "Learn," showcasing his unique talent and emotional depth. His aspiration to inspire underprivileged youths drives his work, embodying the mantra that success knows no boundaries. Rygin King's journey from the Magnum Kings and Queens talent show as "Jah B" to becoming a celebrated icon in the Dancehall scene reflects his unwavering dedication to his craft.

Top Brand Affinities

Report Date: 2025-09-08

Rygin King indexes high with fans in the 25-34 range in JAMAICA, UNITED STATES, TRINIDAD & TOBAGO. The skew is male-leaning (54%), which clarifies product positioning and tone. Momentum is most visible on Instagram with 1,824 avg likes per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Clarks, Hennessey, Hennessy, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Rygin King when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Rygin King score 0.24% — Low bucket.

Brand: ClarksBrand: HennesseyBrand: Hennessy

Followers:749,958

Engagements:1,824

Rate:0.2%

Posts:143

Avg Likes:1,824

Avg Comments:59

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 749,958 · Engagements 1,824 · Rate 0.2% Posts 143 · Views 0 · Avg Likes 1,824 · Avg Comments 59 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 55% 18-24: 25% 35-44: 13% 13-17: 5%	Largest: 25-34 (55%); next: 18-24 (25%)
Gender Split	Female: 46% Male: 54% Non-binary/Other: 0%	Skews male (54%)
Top Countries	JAMAICA (48%) UNITED STATES (22%) TRINIDAD & TOBAGO (6%) CANADA (3%) UNITED KINGDOM (3%)	Top regions: JAMAICA (48%), UNITED STATES (22%), TRINIDAD & TOBAGO (6%)
Platform Engagement	Instagram: 1,824 avg likes/post	best engagement: Instagram 1,824 avg likes

Top Brand Affinities

Clarks

Score: 23.23

Hennessey

Score: 22.29

Hennessy

Score: 18.22

Amazon Music

Score: 16.94

Margaritaville

Score: 14.99

Mixcloud

Score: 14.20

True Religion

Score: 13.18

Palm Angels

Score: 12.54

Alexander McQueen

Score: 7.53

Champion

Score: 6.59

Coach

Score: 5.90

Campari

Score: 5.57

Brand	Category	Score
Clarks		23.23
Hennessey		22.29
Hennessy		18.22
Amazon Music		16.94
Margaritaville		14.99
Mixcloud		14.20
True Religion		13.18
Palm Angels		12.54
Alexander McQueen		7.53
Champion		6.59
Coach		5.90
Campari		5.57
SoundCloud		5.42
FashionNova		4.86
iHeartRadio Music Awards		4.79
American Eagle		4.50
Kodak		3.96
Ferragamo		3.94
Beats Electronics		3.57
BALMAIN		3.31
Comedy Central		3.02
FOREX		2.99
MTV		2.90
Uber		2.79
Spotify Music		2.77
Fenty beauty		2.76
Hollister Co		2.62
Polo Ralph Lauren		2.34
Fendi		2.28
shein		2.27
GIVENCHY		2.19
Forever 21		2.16
Philips		2.09
Christian Louboutin		2.07
Versace		2.04
Balenciaga		2.02
Timberland		1.97
SheInside		1.88
Reebok		1.88
Rolex		1.73
Grand Theft Auto		1.66
musical.ly		1.63
Pandora		1.62
Sneakerhead		1.61
Lexus		1.61
Guess		1.60
Guinness		1.59
Calvin Klein		1.58
Yves Saint Laurent		1.50
BBC		1.47