Ryan Castro Brand Affinity ranks highest Univision at 20.20% . Very Strong. Score DMDB 0.00% | Fanbase 0.00%

Ryan Castro — pop artist from CO.

Bryan David Castro Sossa, known as Ryan Castro, is a Colombian artist hailing from Medellín. He is passionate about music and art, creating a variety of songs…

Ryan Castro

Superstar

Country: CO | Gender: male | Artist ID: b6747326-df49-11e8-800e-549f35161576

Find Artist

Genres

popmusica popular colombianaasian pophip-hop & raptrap latinohip-hop/raptrap colombianolatinreggaetonurbano latino

Influential: 0.00% Fanbase: 0.00% Trending: 0.00%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 20.20% • Very Strong

As of 2025-09-10

17,137,580

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Superstar

Biography

Bryan David Castro Sossa, known as Ryan Castro, is a Colombian artist hailing from Medellín. He is passionate about music and art, creating a variety of songs ranging from reggaeton to merengue.

Listeners can explore a diverse range of music on Ryan Castro's Spotify profile, including upbeat perreo, family-friendly merengue, and romantic ballads. He appreciates the support of his fans and expresses gratitude for their continued encouragement.

Report Date: 2025-09-10

Ryan Castro speaks to 18-24 & 25-34 audiences with measurable traction in COLOMBIA, ECUADOR, MEXICO. Composition is heavily male (69%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (2,600,000 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Univision, Bodytech, Kenworth, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Ryan Castro score 3.01% — Very Strong bucket.

Brand: UnivisionBrand: BodytechBrand: Kenworth

Followers:17,137,580

Engagements:516,192

Rate:3.0%

Posts:2,363

Avg Likes:500,885

Avg Comments:4,136

Avg Views:3,366,339

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 17,137,580 · Engagements 516,192 · Rate 3.0% Posts 2,363 · Views 3,366,339 · Avg Likes 500,885 · Avg Comments 4,136 · Avg Views 3,366,339	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 27% 13-17: 8% 35-44: 4%	Largest: 18-24 (60%); next: 25-34 (27%)
Gender Split	Female: 31% Male: 69% Non-binary/Other: 0%	Skews male (69%)
Top Countries	COLOMBIA (52%) ECUADOR (9%) MEXICO (5%) UNITED STATES (5%) SPAIN (5%)	Top regions: COLOMBIA (52%), ECUADOR (9%), MEXICO (5%)
Platform Engagement	Instagram: 255,830 avg likes/post · Tiktok: 2,600,000 avg views/post · Youtube: 766,339 avg views/post	Best reach: Tiktok 2,600,000 avg views; best engagement: Instagram 255,830 avg likes

Top Brand Affinities

Univision

Score: 20.20

Bodytech

Score: 15.68

Kenworth

Score: 15.60

Suavecito

Score: 14.25

American Airlines

Score: 13.73

Sneaker News

Score: 11.16

Movistar

Score: 10.15

Pioneer

Score: 8.02

Sole Collector

Score: 6.17

Tomorrowland

Score: 4.75

Barber Shop Connect

Score: 4.64

Sneakerhead

Score: 4.37

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Top Brand Affinities

Brand	Category	Score
Univision		20.20
Bodytech		15.68
Kenworth		15.60
Suavecito		14.25
American Airlines		13.73
Sneaker News		11.16
Movistar		10.15
Pioneer		8.02
Sole Collector		6.17
Tomorrowland		4.75
Barber Shop Connect		4.64
Sneakerhead		4.37
Nice Kicks		4.36
Pull&Bear		3.69
FashionNova		3.66
Bershka		3.43
Urban Outfitters		3.40
Bacardi		3.32
Guess		3.04
ESPN		3.03
VidaSana		2.71
Cafecito		2.63
Yamaha		2.55
Fila		2.42
musical.ly		2.39
Lacoste		2.24
Bellagio		1.91
Spotify Music		1.89
Heineken		1.89
NBA		1.88
SoundCloud		1.81
Fenty beauty		1.78
Tommy Hilfiger		1.76
Calvin Klein		1.75
Forever 21		1.63
Los Angeles Lakers		1.61
Oakley		1.60
The North Face		1.59
Cartier		1.57
shein		1.55
Beats Electronics		1.55
Christian Dior		1.47
Polo Ralph Lauren		1.47
Michael Kors		1.43
Rolex		1.40
Zara		1.36
H&M		1.34
Renault		1.30
Versace		1.25
Adidas		1.23