Ruston Kelly
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
108,422
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 12:10:44 UTC
Genres
Biography
Ruston Kelly converts attention from 25-34 & 18-24 audiences across UNITED STATES, CANADA, UNITED KINGDOM. Audience shape is heavily male (59%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 3,433 avg views per post, with supportive conversation on Instagram. Shared audience with Ariat, Warby Parker, Houston Livestock Show and Rodeo underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 108,422 · Engagements 1,760 · Rate 1.6% Posts 300 · Views 4,315 · Avg Likes 1,718 · Avg Comments 62 · Avg Views 4,315 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 37% 18-24: 33% 35-44: 16% 45-64: 10% |
Largest: 25-34 (37%); next: 18-24 (33%) |
| Gender Split |
Female: 41% Male: 59% Non-binary/Other: 0% |
Skews male (59%) |
| Top Countries |
UNITED STATES (66%) CANADA (6%) UNITED KINGDOM (3%) BRAZIL (3%) INDIA (2%) |
Top regions: UNITED STATES (66%), CANADA (6%), UNITED KINGDOM (3%) |
| Platform Engagement | Instagram: 1,393 avg likes/post · Tiktok: 3,433 avg views/post · Youtube: 882 avg views/post | Best reach: Tiktok 3,433 avg views; best engagement: Instagram 1,393 avg likes |
Top Brand Affinities
Ariat
Warby Parker
Houston Livestock Show and Rodeo
Miller Lite
Free People
Amazon Music
Coors
Verizon
Anthropologie
J.Crew
Madewell
Target
| Brand | Category | Score |
|---|---|---|
| Ariat | 23.31 | |
| Warby Parker | 22.29 | |
| Houston Livestock Show and Rodeo | 19.76 | |
| Miller Lite | 15.85 | |
| Free People | 12.99 | |
| Amazon Music | 12.36 | |
| Coors | 11.95 | |
| Verizon | 9.95 | |
| Anthropologie | 9.86 | |
| J.Crew | 9.67 | |
| Madewell | 9.19 | |
| Target | 8.61 | |
| Margaritaville | 8.59 | |
| Kroger | 8.56 | |
| Pro Tools | 8.53 | |
| Delta | 8.37 | |
| Busch | 7.99 | |
| OLD NAVY | 7.49 | |
| Glossier | 7.47 | |
| Pacific Northwest Wonderland | 7.07 | |
| Carhartt | 6.92 | |
| Bud Light | 6.75 | |
| iHeartRadio Music Awards | 6.38 | |
| NBC | 6.37 | |
| T.J. Maxx | 6.32 | |
| Showtime | 6.18 | |
| Paramount Pictures | 5.77 | |
| Chick-fil-A | 5.72 | |
| The Home Depot | 5.61 | |
| Lululemon Athletica | 5.49 | |
| Publix | 5.43 | |
| HomeGoods | 5.36 | |
| NORDSTROM | 5.26 | |
| Redken | 5.16 | |
| Spotify Music | 5.15 | |
| Gillette | 5.08 | |
| Taco Bell | 4.98 | |
| BarkBox | 4.97 | |
| Holden | 4.69 | |
| Steve Madden | 4.60 | |
| Lollapalooza | 4.54 | |
| Urban Outfitters | 4.50 | |
| Coachella | 4.31 | |
| Airbnb | 4.18 | |
| Budweiser | 4.18 | |
| Kickstarter | 4.16 | |
| Summit Entertainment | 4.11 | |
| NHL | 4.07 | |
| American Eagle | 3.85 | |
| Kate Spade | 3.73 |
Official Profiles
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LoginArtist: Ruston Kelly
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-16 03:00 UTC | Ruston Kelly, verygently | Grey Eagle Music Hall | Asheville, United States | |
| 2026-01-16 03:00 UTC | Ruston Kelly, verygently | The Grey Eagle | Asheville, United States | |
| 2026-01-17 03:00 UTC | Ruston Kelly, verygently | Terminal West | Atlanta, United States | |
| 2026-01-18 03:00 UTC | Ruston Kelly, verygently | Ryman Auditorium | Nashville, United States | |
| 2026-01-20 04:00 UTC | Ruston Kelly, verygently | THE OLD ROCK HOUSE | St. Louis, United States | |
| 2026-01-21 04:00 UTC | Ruston Kelly, verygently | Record Bar | Kansas City, United States | |
| 2026-01-23 03:00 UTC | Ruston Kelly, verygently | The Heights Theater | Houston, United States | |
| 2026-01-24 03:00 UTC | Ruston Kelly, verygently | Emos Austin | Austin, United States | |
| 2026-01-25 03:00 UTC | Ruston Kelly, verygently | The Echo Lounge & Music Hall | Dallas, United States | |
| 2026-01-25 03:00 UTC | Ruston Kelly, verygently | Echo Lounge & Music Hall | Dallas, United States | |
| 2026-01-27 02:30 UTC | Ruston Kelly, verygently | Bluebird Theater | Denver, United States | |
| 2026-01-29 03:00 UTC | Ruston Kelly, verygently | Urban Lounge | Salt Lake City, United States | |
| 2026-01-31 03:00 UTC | Ruston Kelly, verygently | Neumos Crystal Ballroom | Seattle, United States | |
| 2026-02-01 03:00 UTC | Ruston Kelly, verygently | Wonder Ballroom | Portland, United States | |
| 2026-02-03 04:00 UTC | Ruston Kelly, verygently | The Independent | San Francisco, United States | |
| 2026-02-07 03:00 UTC | Ruston Kelly, verygently | Troubadour | West Hollywood, United States | |
| 2026-02-08 05:00 UTC | Ruston Kelly, verygently | Belly Up Tavern | Solana Beach, United States | |
| 2026-02-09 03:30 UTC | Ruston Kelly, verygently | Crescent Ballroom | Phoenix, United States |
