Russian Red
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
158,600
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 09:58:00 UTC
Genres
Biography
Russian Red performs best with fans in the 18-24 range, concentrated in SPAIN, MEXICO, COLOMBIA. Audience composition is heavily female (58%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 45,136 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Estrella Galícia, Fnac, El Corte Ingles, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Russian Red is positioned to deliver.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 158,600 · Engagements 2,708 · Rate 1.7% Posts 1,565 · Views 45,136 · Avg Likes 2,655 · Avg Comments 166 · Avg Views 45,136 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 54% 25-34: 34% 35-44: 5% 13-17: 5% |
Largest: 18-24 (54%); next: 25-34 (34%) |
| Gender Split |
Female: 58% Male: 42% Non-binary/Other: 0% |
Skews female (58%) |
| Top Countries |
SPAIN (19%) MEXICO (15%) COLOMBIA (6%) TAIWAN (6%) UNITED STATES (5%) |
Top regions: SPAIN (19%), MEXICO (15%), COLOMBIA (6%) |
| Platform Engagement | Instagram: 1,540 avg likes/post · Youtube: 45,136 avg views/post | Best reach: Youtube 45,136 avg views; best engagement: Instagram 1,540 avg likes |
Top Brand Affinities
Estrella Galícia
Fnac
El Corte Ingles
Desigual
Parfois
MOCO Museum
Mapfre
Jean Paul Gaultier
TOUS
Armani Beauty
Zalando
Sandro
| Brand | Category | Score |
|---|---|---|
| Estrella Galícia | 64.08 | |
| Fnac | 37.08 | |
| El Corte Ingles | 34.49 | |
| Desigual | 31.24 | |
| Parfois | 27.96 | |
| MOCO Museum | 25.03 | |
| Mapfre | 21.74 | |
| Jean Paul Gaultier | 19.84 | |
| TOUS | 17.87 | |
| Armani Beauty | 15.73 | |
| Zalando | 13.85 | |
| Sandro | 13.70 | |
| Oysho | 13.61 | |
| Carolina Herrera | 13.48 | |
| Alpargatas | 13.33 | |
| Fred Perry | 11.82 | |
| Loewe | 11.13 | |
| Tate Modern | 10.85 | |
| Massimo Dutti | 10.80 | |
| Iberia | 10.77 | |
| PLAYMOBIL | 9.90 | |
| Stella McCartney | 9.47 | |
| Maison Margiela | 9.25 | |
| Marni | 8.56 | |
| Vivienne Westwood | 7.81 | |
| Pantone Inc | 7.52 | |
| Acne Studios | 7.18 | |
| JACQUEMUS | 6.58 | |
| Daewoo | 6.52 | |
| Patek Philippe | 6.35 | |
| Movistar | 6.21 | |
| KARL LAGERFELD | 6.12 | |
| Emporio Armani | 6.00 | |
| Summit Entertainment | 5.95 | |
| Guerlain | 5.67 | |
| Kodak | 5.67 | |
| Calzedonia | 5.51 | |
| Dsquared | 5.35 | |
| Pull&Bear | 4.53 | |
| Ferragamo | 4.49 | |
| Leica | 4.42 | |
| Jimmy Choo | 4.14 | |
| Olympus | 4.09 | |
| Miu Miu | 3.84 | |
| Polaroid | 3.82 | |
| Fujifilm | 3.77 | |
| VidaSana | 3.45 | |
| Dr. Martens | 3.31 | |
| Moschino | 3.24 | |
| Cafecito | 3.05 |
Official Profiles
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LoginArtist: Russian Red
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
