Russell Watson
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-24
85,365
Social Media Followers
As of 2025-09-24
00:00:00
Hours Airplay
2025-12-07 08:02:09 UTC
Genres
Biography
Russell Watson indexes high with fans in the 45-64 range in UNITED STATES, UNITED KINGDOM, BRAZIL. The skew is heavily male (62%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 11,873 avg views per post; Youtube rounds out day-to-day engagement. The brand graph leans toward ITV, ASDA, Laura Ashley, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Russell Watson when the KPI is cultural lift plus measurable fan actions.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 85,365 · Engagements 336 · Rate 0.4% Posts 721 · Views 11,873 · Avg Likes 325 · Avg Comments 18 · Avg Views 11,873 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
45-64: 30% 25-34: 29% 35-44: 22% 18-24: 17% |
Largest: 45-64 (30%); next: 25-34 (29%) |
| Gender Split |
Female: 38% Male: 62% Non-binary/Other: 0% |
Skews male (62%) |
| Top Countries |
UNITED STATES (23%) UNITED KINGDOM (19%) BRAZIL (9%) PORTUGAL (4%) JAPAN (4%) |
Top regions: UNITED STATES (23%), UNITED KINGDOM (19%), BRAZIL (9%) |
| Platform Engagement | Instagram: 161 avg likes/post · Tiktok: 0 avg views/post · Youtube: 11,873 avg views/post | Best reach: Youtube 11,873 avg views; best engagement: Youtube 164 avg likes |
Top Brand Affinities
ITV
ASDA
Laura Ashley
Morrisons
Debenhams
Costa Coffee
Sky Sports
Sainsbury's
TUI
TUI Group
British Airways
Marks & Spencer
| Brand | Category | Score |
|---|---|---|
| ITV | 30.74 | |
| ASDA | 30.49 | |
| Laura Ashley | 29.11 | |
| Morrisons | 27.64 | |
| Debenhams | 24.71 | |
| Costa Coffee | 19.55 | |
| Sky Sports | 18.56 | |
| Sainsbury's | 17.04 | |
| TUI | 16.84 | |
| TUI Group | 15.81 | |
| British Airways | 15.02 | |
| Marks & Spencer | 14.62 | |
| Beefeater | 13.15 | |
| Primark | 13.10 | |
| Newdress | 13.02 | |
| Ted Baker | 12.92 | |
| Waitrose | 12.85 | |
| Next | 12.80 | |
| Eurostar | 12.61 | |
| River Island | 12.08 | |
| Selfridges | 11.74 | |
| Vauxhall | 11.44 | |
| ALDI | 11.28 | |
| Tesco | 10.96 | |
| Barbour | 10.18 | |
| Easyjet | 9.92 | |
| Lush | 9.69 | |
| Cadbury | 9.61 | |
| Younique | 9.14 | |
| The Body Shop | 8.89 | |
| Baileys | 8.42 | |
| boohoo | 7.70 | |
| T.G.I. Friday's | 7.02 | |
| Superdry | 6.11 | |
| BBC | 6.02 | |
| Carlsberg | 5.73 | |
| LEGOLAND | 5.55 | |
| Ryanair | 5.24 | |
| Harrods | 5.15 | |
| Haribo | 4.62 | |
| NBC | 4.17 | |
| Guinness | 4.15 | |
| Babybump | 3.83 | |
| Aston Martin | 3.57 | |
| Pringles | 3.53 | |
| Pandora | 3.47 | |
| Showtime | 3.17 | |
| Sunnies Studios | 3.12 | |
| Lindt | 3.01 | |
| ASOS | 2.96 |
Official Profiles
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LoginArtist: Russell Watson
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
