RUSSELL!

RUSSELL! — r&b, funk & soul artist from US.

RUSSELL! is a Filipino-Canadian crooner known for blending a rugged aesthetic with a beautiful voice, creating classic R&B music with modern flair. A genuine…

Influence: 53.24% Fanbase: 28.96% Trending: 65.38% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Scotiabank • 12.84% • Very Strong

As of 2025-09-09

627,043

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:09:44 UTC

Genres

r&b, funk & soulchill r&br&b/soulhip-hop & rapasian american hip hopcontemporary hip hophip hoptrap

Biography

RUSSELL! is a Filipino-Canadian crooner known for blending a rugged aesthetic with a beautiful voice, creating classic R&B music with modern flair. A genuine soul with a confident creative aura, he captivates audiences with charismatic live performances featuring phenomenal vocals. Beyond music, RUSSELL! is a multihyphenate artist deeply engaged in film, visual art, fashion, and various creative endeavors, showcasing his passion for diverse forms of expression.

Top Brand Affinities

Report Date: 2025-09-09

RUSSELL! keeps 18-24 & 25-34 audiences engaged throughout UNITED STATES, CANADA, PHILIPPINES. The composition is heavily male (69%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 11,050 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Scotiabank, Amazon Music, Acura supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist RUSSELL! score 0.46% — Low bucket.

Brand: ScotiabankBrand: Amazon MusicBrand: Acura

Followers:627,043

Engagements:2,878

Rate:0.5%

Posts:444

Avg Likes:2,770

Avg Comments:110

Avg Views:15,085

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 627,043 · Engagements 2,878 · Rate 0.5% Posts 444 · Views 15,085 · Avg Likes 2,770 · Avg Comments 110 · Avg Views 15,085	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 63% 25-34: 27% 13-17: 7% 35-44: 3%	Largest: 18-24 (63%); next: 25-34 (27%)
Gender Split	Female: 31% Male: 69% Non-binary/Other: 0%	Skews male (69%)
Top Countries	UNITED STATES (59%) CANADA (14%) PHILIPPINES (3%) UNITED KINGDOM (3%) AUSTRALIA (3%)	Top regions: UNITED STATES (59%), CANADA (14%), PHILIPPINES (3%)
Platform Engagement	Instagram: 1,896 avg likes/post · Tiktok: 11,050 avg views/post · Youtube: 4,035 avg views/post	Best reach: Tiktok 11,050 avg views; best engagement: Instagram 1,896 avg likes

Top Brand Affinities

Scotiabank

Score: 12.84

Amazon Music

Score: 12.52

Acura

Score: 12.41

Alphalete

Score: 10.88

Arc'teryx

Score: 10.59

New Era

Score: 10.12

7-Eleven

Score: 8.90

SoundCloud

Score: 8.82

Andis

Score: 8.79

Nice Kicks

Score: 8.75

Sneaker News

Score: 8.69

Pro Tools

Score: 8.58

Brand	Category	Score
Scotiabank		12.84
Amazon Music		12.52
Acura		12.41
Alphalete		10.88
Arc'teryx		10.59
New Era		10.12
7-Eleven		8.90
SoundCloud		8.82
Andis		8.79
Nice Kicks		8.75
Sneaker News		8.69
Pro Tools		8.58
Sole Collector		8.50
Hennessy		8.23
Sneakerhead		8.15
Champion		8.12
Tim Hortons		7.94
Kickstagram		7.80
Jollibee		7.70
Ableton		7.21
Infiniti		6.98
Foot Locker		6.73
Stüssy		6.72
Supreme		6.41
GameStop		6.26
Pioneer		5.79
Power Rangers		5.53
Beats Electronics		5.15
Pacific Northwest Wonderland		5.08
Los Angeles Lakers		5.02
American Eagle		4.75
Coach		4.69
Nixon		4.61
Gundam		4.58
NBA		4.46
Urban Outfitters		4.31
G-shock		4.00
Kodak		3.93
Gatorade		3.91
Carhartt		3.89
Taco Bell		3.87
Barber Shop Connect		3.81
Final Fantasy		3.78
Lexus		3.77
Spotify Music		3.75
FashionNova		3.62
Vans		3.51
MTV		3.48
A Game of Tones		3.44
Lululemon Athletica		3.42