Russ Millions

Russ Millions — hip-hop & rap artist from GB.

"King of Drill" is a title bestowed upon a prominent figure in the drill music scene, known for their dominance and influence within the genre. This individual…

Influence: 60.65% Fanbase: 49.39% Trending: 66.27% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Roberto Cavalli Newborn • 35.27% • Very Strong

As of 2025-09-10

2,702,978

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 12:38:33 UTC

Genres

hip-hop & raphip-hop/rapuk drillmelodic drillhip hop

Biography

"King of Drill" is a title bestowed upon a prominent figure in the drill music scene, known for their dominance and influence within the genre. This individual is recognized for their distinctive style, lyrical prowess, and ability to command attention with their music, solidifying their position as a leader in the drill music community. Through their impactful music and captivating performances, the "King of Drill" has cemented their legacy and continues to shape the sound and direction of the genre.

Top Brand Affinities

Report Date: 2025-09-10

Russ Millions builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED KINGDOM, UNITED STATES, FRANCE. With a heavily male (86%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (534,600 avg views per post), while Tiktok provides social proof in comments and saves. Affinities with Roberto Cavalli Newborn, Stone Island, Palm Angels point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Russ Millions score 3.62% — Very Strong bucket.

Brand: Roberto Cavalli NewbornBrand: Stone IslandBrand: Palm Angels

Followers:2,702,978

Engagements:97,926

Rate:3.6%

Posts:125

Avg Likes:92,354

Avg Comments:759

Avg Views:608,643

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,702,978 · Engagements 97,926 · Rate 3.6% Posts 125 · Views 608,643 · Avg Likes 92,354 · Avg Comments 759 · Avg Views 608,643	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 30% 13-17: 8% 35-44: 5%	Largest: 18-24 (57%); next: 25-34 (30%)
Gender Split	Female: 14% Male: 86% Non-binary/Other: 0%	Skews male (86%)
Top Countries	UNITED KINGDOM (15%) UNITED STATES (11%) FRANCE (7%) TüRKIYE (6%) POLAND (6%)	Top regions: UNITED KINGDOM (15%), UNITED STATES (11%), FRANCE (7%)
Platform Engagement	Instagram: 29,971 avg likes/post · Tiktok: 534,600 avg views/post · Youtube: 74,043 avg views/post	Best reach: Tiktok 534,600 avg views; best engagement: Tiktok 59,200 avg likes

Top Brand Affinities

Roberto Cavalli Newborn

Score: 35.27

Stone Island

Score: 24.49

Palm Angels

Score: 20.85

Sky Sports

Score: 16.78

boohoo

Score: 16.20

Vauxhall

Score: 14.77

Moncler

Score: 11.36

Dsquared

Score: 11.35

River Island

Score: 11.09

MISSGUIDED

Score: 10.92

Rockstar Games

Score: 9.26

Selfridges

Score: 8.91

Brand	Category	Score
Roberto Cavalli Newborn		35.27
Stone Island		24.49
Palm Angels		20.85
Sky Sports		16.78
boohoo		16.20
Vauxhall		14.77
Moncler		11.36
Dsquared		11.35
River Island		11.09
MISSGUIDED		10.92
Rockstar Games		9.26
Selfridges		8.91
JACQUEMUS		8.88
Amazon Music		8.56
Kappa		7.65
Pioneer		6.97
Emporio Armani		6.21
Primark		6.11
SoundCloud		5.93
ASOS		5.87
Harrods		5.59
Hennessy		5.41
Champion		5.24
Beats Electronics		5.21
Alexander McQueen		5.06
Coach		4.95
The North Face		4.87
Moschino		4.70
Pull&Bear		4.57
Balenciaga		4.54
BBC		4.39
Fendi		4.31
Topshop		4.27
Christian Louboutin		4.24
Versace		4.21
shein		4.18
Louis Vuitton		3.74
Polo Ralph Lauren		3.61
FashionNova		3.57
Tesco		3.50
Supreme		3.50
SheInside		3.49
Gymshark		3.43
BALMAIN		3.33
Gucci		3.29
Timberland		3.28
Spotify Music		3.24
Uber		3.21
Tommy Hilfiger		3.05
Rolex		3.01