Russ Brand Affinity ranks highest Amazon Music at 8.90% . Very Strong. Score DMDB 76.98% | Fanbase 72.84%

Russ — pop artist from US.

Russ is a versatile artist who gained recognition by sharing his music online before signing with Columbia Records. From 2011 to 2014, he independently…

Russ

Superstar

Country: US | Gender: male | Artist ID: 11e81bce-c8ee-69a6-8bbf-a0369fe50396

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Genres

poppophip-hop & rappop rapraphip-hop/rapuk drillhawaiian hip hopelectronicelectronicdance

Influential: 76.98% Fanbase: 72.84% Trending: 79.05%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Amazon Music • 8.90% • Very Strong

As of 2025-09-10

13,318,126

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 76.98% | Fanbase 72.84% | Trending 79.05% | CAREER STAGE: SUPERSTAR

Biography

Russ is a versatile artist who gained recognition by sharing his music online before signing with Columbia Records. From 2011 to 2014, he independently released numerous albums showcasing his skills in writing, rapping, singing, and producing. His dedication to his craft cultivated a devoted fan base and allowed him the creative freedom to experiment with his sound. His 2017 album, "There's Really a Wolf," marked his emergence as a distinctive voice in mainstream music, blending trap beats with R&B elements and live instrumentation. Known for his innate melodic sensibility, Russ's music combines introspective tracks like "Scared" and "Losin Control" with more upbeat songs such as "Me You" and "One More Shot."

In a 2018 interview with Apple Music prior to the release of his album "Zoo," Russ expressed frustration with the superficial aspects of the music industry, emphasizing his desire to focus solely on creating music rather than conforming to industry expectations. His commitment to authenticity and his unique musical style continue to resonate with audiences, solidifying his position as a respected artist in the industry.

Report Date: 2025-09-10

Russ has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, BRAZIL, INDIA. A heavily male (57%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 1,363,034 avg views per post, and Tiktok keeps engagement compounding. Audience overlap with Amazon Music, Champion, MamaBear signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Russ score 1.06% — Moderate bucket.

Brand: Amazon MusicBrand: ChampionBrand: MamaBear

Followers:13,318,126

Engagements:141,485

Rate:1.1%

Posts:5,475

Avg Likes:133,377

Avg Comments:1,779

Avg Views:1,781,334

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 13,318,126 · Engagements 141,485 · Rate 1.1% Posts 5,475 · Views 1,781,334 · Avg Likes 133,377 · Avg Comments 1,779 · Avg Views 1,781,334	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 63% 25-34: 24% 13-17: 8% 35-44: 4%	Largest: 18-24 (63%); next: 25-34 (24%)
Gender Split	Female: 43% Male: 57% Non-binary/Other: 0%	Skews male (57%)
Top Countries	UNITED STATES (38%) BRAZIL (8%) INDIA (3%) CANADA (3%) PHILIPPINES (3%)	Top regions: UNITED STATES (38%), BRAZIL (8%), INDIA (3%)
Platform Engagement	Instagram: 50,224 avg likes/post · Tiktok: 418,300 avg views/post · Youtube: 1,363,034 avg views/post	Best reach: Youtube 1,363,034 avg views; best engagement: Tiktok 62,300 avg likes

Top Brand Affinities

Amazon Music

Score: 8.90

Champion

Score: 6.13

MamaBear

Score: 6.03

SoundCloud

Score: 5.31

Beats Electronics

Score: 4.68

iHeartRadio Music Awards

Score: 4.54

Acura

Score: 4.07

FashionNova

Score: 4.04

BH Cosmetics

Score: 4.01

Kodak

Score: 3.98

Hennessy

Score: 3.87

American Eagle

Score: 3.56

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Top Brand Affinities

Brand	Category	Score
Amazon Music		8.90
Champion		6.13
MamaBear		6.03
SoundCloud		5.31
Beats Electronics		4.68
iHeartRadio Music Awards		4.54
Acura		4.07
FashionNova		4.04
BH Cosmetics		4.01
Kodak		3.98
Hennessy		3.87
American Eagle		3.56
Forever 21		3.17
Lollapalooza		3.09
Benefit Cosmetics		2.83
MTV		2.74
Spotify Music		2.73
shein		2.71
Coachella		2.67
Target		2.63
Gymshark		2.62
Urban Outfitters		2.58
Sneakerhead		2.57
Lululemon Athletica		2.55
Chrysler		2.48
Kylie Cosmetics		2.44
Carhartt		2.44
Budweiser		2.37
SheInside		2.28
Los Angeles Lakers		2.27
Vans		2.19
NBA		2.18
Versace		2.17
Philips		2.13
Timberland		2.12
Anastasia Beverly Hills		2.03
Call of Duty		2.03
ASOS		2.02
Hollister Co		2.01
UFC		1.98
Urban Decay Cosmetics		1.98
Supreme		1.97
Fenty beauty		1.96
NFL		1.81
Bentley		1.79
Under Armour		1.76
Calvin Klein		1.71
Walmart		1.67
Too Faced Cosmetics		1.65
Nike		1.61