Rupatrupa

Rupatrupa — european artist from ES.

Rupatrupa, a musical project founded and led by Roberto Ruido (Roberto González Berenguer, Madrid, 1989), blends familiar rhythms like reggae and rumba with a…

Influence: 49.76% Fanbase: 27.96% Trending: 60.66% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Movistar • 13.32% • Very Strong

As of 2025-09-09

424,560

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 20:55:19 UTC

Genres

europeanflamenco fusionfolk & traditionalsinger/songwriter

Biography

Rupatrupa, a musical project founded and led by Roberto Ruido (Roberto González Berenguer, Madrid, 1989), blends familiar rhythms like reggae and rumba with a distinctive twist. Rooted in street music, the essence of Rupatrupa's sound is evident in each song and every progression the project takes. While initially thriving as a trio, Rupatrupa now aims to embrace flexibility and constant evolution as a core concept.

Top Brand Affinities

Report Date: 2025-09-09

Rupatrupa cuts through with 18-24 & 25-34 audiences and consistency across COLOMBIA, SPAIN, MEXICO. A heavily male (57%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 72,550 avg views per post, while Tiktok preserves the relationship between tentpoles. Affinity lines up with Movistar, Acroyoga, Daewoo, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Rupatrupa score 4.11% — Very Strong bucket.

Brand: MovistarBrand: AcroyogaBrand: Daewoo

Followers:424,560

Engagements:17,470

Rate:4.1%

Posts:521

Avg Likes:15,889

Avg Comments:206

Avg Views:74,792

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 424,560 · Engagements 17,470 · Rate 4.1% Posts 521 · Views 74,792 · Avg Likes 15,889 · Avg Comments 206 · Avg Views 74,792	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 61% 25-34: 28% 13-17: 7% 35-44: 4%	Largest: 18-24 (61%); next: 25-34 (28%)
Gender Split	Female: 43% Male: 57% Non-binary/Other: 0%	Skews male (57%)
Top Countries	COLOMBIA (32%) SPAIN (16%) MEXICO (11%) ECUADOR (10%) PERU (6%)	Top regions: COLOMBIA (32%), SPAIN (16%), MEXICO (11%)
Platform Engagement	Instagram: 7,415 avg likes/post · Tiktok: 72,550 avg views/post · Youtube: 2,242 avg views/post	Best reach: Tiktok 72,550 avg views; best engagement: Tiktok 8,234 avg likes

Top Brand Affinities

Movistar

Score: 13.32

Acroyoga

Score: 8.27

Daewoo

Score: 7.45

Cafecito

Score: 6.75

Suavecito

Score: 5.23

VidaSana

Score: 4.97

Prismacolor

Score: 2.89

Spotify Music

Score: 2.57

League of Legends

Score: 2.49

HBO

Score: 1.92

Tinder

Score: 1.83

Fujifilm

Score: 1.70

Brand	Category	Score
Movistar		13.32
Acroyoga		8.27
Daewoo		7.45
Cafecito		6.75
Suavecito		5.23
VidaSana		4.97
Prismacolor		2.89
Spotify Music		2.57
League of Legends		2.49
HBO		1.92
Tinder		1.83
Fujifilm		1.70
Canon		1.58
Nikon		1.56
Polaroid		1.48
musical.ly		1.46
GoPro		1.34
Coca-Cola		1.21
National Geographic		1.15
Vans		1.14
Heineken		1.01
Adobe		1.00
Guinness		0.99
Xiaomi		0.98
Lamborghini		0.96
Pandora		0.95
Star Wars		0.87
Travelgram		0.86
Netflix		0.79
DC Entertainment		0.77
Sony		0.75
Lego		0.74
Universal		0.73
Pokemon		0.69
Beats Electronics		0.66
Honda		0.65
Converse		0.63
Walmart		0.57
Marvel		0.57
McDonald's		0.53
Walt Disney		0.53
Nintendo		0.53
Yamaha		0.53
Marvel Entertainment		0.52
Amazon		0.49
PlayStation		0.43
Nutella		0.43
Volkswagen		0.40
Apple		0.36
Zara		0.34