Runrig

Runrig — rock artist from GB.

Formed in 1973 in Scotland, Runrig began as a trio before expanding their lineup to include Donnie Munro in 1974. The band evolved through several member…

Influence: 50.68% Fanbase: 26.74% Trending: 62.64% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-09-08

2,420

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-28 19:41:21 UTC

Genres

rockrockscottish rockfolk rockeuropeancelticfolk & traditionalceltic rock

Biography

Formed in 1973 in Scotland, Runrig began as a trio before expanding their lineup to include Donnie Munro in 1974. The band evolved through several member changes before solidifying their roster with the MacDonald brothers, Munro, Peter Wishart, Iain Bayne, and Malcolm Jones. Known for their fusion of traditional Scottish folk music and anthemic rock, Runrig has released over a dozen studio albums showcasing their pride in heritage and energetic performances. While achieving popularity in Britain, the band maintains a cult following in America within the Celtic and folk music scenes.

Runrig's discography includes notable albums such as Play Gaelic (1978), Heartland (1985), The Cutter and the Clan (1987), Amazing Things (1993), The Stamping Ground (2001), and Everything You See (2007). Despite their success in the UK, Runrig has yet to achieve mainstream recognition in the US, where they are revered by a dedicated fanbase drawn to their unique blend of Scottish folk and rock music.

Top Brand Affinities

Report Date: 2025-09-08

Runrig reaches 45-64 & 35-44 audiences concentrated in key English-speaking markets. The demographic tilt is heavily male (75%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 36,136 avg views per post, and Youtube maintains ongoing rapport. Affinity proximity to leading lifestyle names suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Runrig score 11.12% — Very Strong bucket.

Followers:2,420

Engagements:269

Rate:11.1%

Posts:10

Avg Likes:260

Avg Comments:9

Avg Views:36,136

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,420 · Engagements 269 · Rate 11.1% Posts 10 · Views 36,136 · Avg Likes 260 · Avg Comments 9 · Avg Views 36,136	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	45-64: 41% 35-44: 25% 25-34: 24% 18-24: 10%	Largest: 45-64 (41%); next: 35-44 (25%)
Gender Split	Female: 25% Male: 75% Non-binary/Other: 0%	Skews male (75%)
Top Countries		No country breakdown.
Platform Engagement	Youtube: 36,136 avg views/post	Best reach: Youtube 36,136 avg views; best engagement: Youtube 260 avg likes