Run‐D.M.C.
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
359,248
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 11:25:40 UTC
Genres
Biography
By the mid-'80s, Run-D.M.C. had become influential figures in the rap scene, blending rock and rap in hits like "My Adidas" and "Walk This Way." Despite facing challenges in the changing hip-hop landscape, the group continued to release albums and perform, leaving a lasting legacy in the music industry. Tragically, the untimely murder of Jam Master Jay in 2002 marked the end of an era in hip-hop history.
Run‐D.M.C. speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, BRAZIL, UNITED KINGDOM. Composition is heavily male (72%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (97,603 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Live Nation, Mixcloud, WNBA, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 359,248 · Engagements 4,366 · Rate 1.2% Posts 184 · Views 97,603 · Avg Likes 4,255 · Avg Comments 282 · Avg Views 97,603 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 41% 25-34: 32% 35-44: 17% 45-64: 6% |
Largest: 18-24 (41%); next: 25-34 (32%) |
| Gender Split |
Female: 28% Male: 72% Non-binary/Other: 0% |
Skews male (72%) |
| Top Countries |
UNITED STATES (32%) BRAZIL (12%) UNITED KINGDOM (5%) ITALY (4%) CANADA (3%) |
Top regions: UNITED STATES (32%), BRAZIL (12%), UNITED KINGDOM (5%) |
| Platform Engagement | Instagram: 2,568 avg likes/post · Youtube: 97,603 avg views/post | Best reach: Youtube 97,603 avg views; best engagement: Instagram 2,568 avg likes |
Top Brand Affinities
Live Nation
Mixcloud
WNBA
Akai
Pioneer
New Era
Amazon Music
Lucasfilm
HBO Max
Sneaker News
iHeartRadio Music Awards
Everlast
| Brand | Category | Score |
|---|---|---|
| Live Nation | 34.24 | |
| Mixcloud | 30.78 | |
| WNBA | 29.77 | |
| Akai | 22.20 | |
| Pioneer | 17.35 | |
| New Era | 15.21 | |
| Amazon Music | 11.67 | |
| Lucasfilm | 11.07 | |
| HBO Max | 10.68 | |
| Sneaker News | 10.10 | |
| iHeartRadio Music Awards | 9.68 | |
| Everlast | 9.26 | |
| Hasbro | 8.74 | |
| ESPN | 8.40 | |
| CNN | 7.73 | |
| Macy's | 7.61 | |
| Pro Tools | 7.56 | |
| DeLorean Motor Company | 7.53 | |
| Atmos | 7.40 | |
| Los Angeles Lakers | 7.32 | |
| Sneakerhead | 7.30 | |
| Delta | 7.28 | |
| Ableton | 7.26 | |
| Foot Locker | 7.15 | |
| Columbia Pictures | 7.06 | |
| MATTEL | 7.01 | |
| Beats Electronics | 6.96 | |
| MTV | 6.89 | |
| Nice Kicks | 6.48 | |
| Champion | 6.36 | |
| Verizon | 6.22 | |
| Capcom | 6.07 | |
| Warner Bros | 5.93 | |
| NBA | 5.84 | |
| NBC | 5.61 | |
| NFL | 5.43 | |
| Kickstagram | 5.28 | |
| SoundCloud | 5.17 | |
| Sega | 4.96 | |
| The Home Depot | 4.70 | |
| Power Rangers | 4.69 | |
| Hennessy | 4.47 | |
| Oculus | 4.41 | |
| Paramount Pictures | 4.38 | |
| Spotify Music | 4.28 | |
| Gatorade | 4.08 | |
| Mortal Kombat | 4.02 | |
| Nickelodeon | 4.01 | |
| Kickstarter | 3.89 | |
| Bethesda Softworks | 3.82 |
Official Profiles
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LoginArtist: Run‐D.M.C.
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
