Rui da Silva

Rui da Silva

Country: PT | Gender: male

Influence: 54.15% Fanbase: 30.55% Trending: 65.94% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 163.53% • Very Strong

As of 2025-09-10

66,819

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 11:14:20 UTC

Genres

electronicdancedisco housevocal house

Biography

Rui Da Silva, a prominent figure in the house music scene since 1992, gained mainstream recognition in the 21st century with his track 'So Get Up' as part of Underground Sound Of Lisbon. Co-founding Kaos Records and later Kismet Records, Da Silva's move to London in 1999 further propelled his career with hits like 'Touch Me', earning him global success and critical acclaim. His Produced & Remixed album showcases his deep tribal house sound, solidifying his reputation as a sought-after remixer among industry giants.

For more of Rui Da Silva's music, visit his YouTube channel at https://www.youtube.com/user/RuiDaSilvaMusic.

Rui da Silva Marketing Affinity & Brand Fit Data

Report Date: 2025-09-10

Rui da Silva stands out with 25-34 & 35-44 audiences across UNITED KINGDOM, PORTUGAL, UNITED STATES. The profile is heavily male (69%), and content lands hardest on Youtube, where posts average 674 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Mixcloud, Allen & Heath, MOOG, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Rui da Silva a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Rui da Silva score 0.26%Low bucket.
Brand: MixcloudBrand: Allen & HeathBrand: MOOG
Followers:66,819
Engagements:176
Rate:0.3%
Posts:2,270
Views:1,006
Avg Likes:174
Avg Comments:10
Avg Views:1,006

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 66,819 · Engagements 176 · Rate 0.3%
Posts 2,270 · Views 1,006 · Avg Likes 174 · Avg Comments 10 · Avg Views 1,006
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 44%
35-44: 24%
18-24: 21%
45-64: 9%
Largest: 25-34 (44%); next: 35-44 (24%)
Gender Split Female: 31%
Male: 69%
Non-binary/Other: 0%
Skews male (69%)
Top Countries UNITED KINGDOM (16%)
PORTUGAL (13%)
UNITED STATES (11%)
BRAZIL (6%)
SPAIN (4%)
Top regions: UNITED KINGDOM (16%), PORTUGAL (13%), UNITED STATES (11%)
Platform Engagement Instagram: 148 avg likes/post · Tiktok: 332 avg views/post · Youtube: 674 avg views/post Best reach: Youtube 674 avg views; best engagement: Instagram 148 avg likes

Top Brand Affinities

Mixcloud
Score: 163.53
Allen & Heath
Score: 107.38
MOOG
Score: 96.30
Pioneer
Score: 89.52
Trancefamily
Score: 63.31
Ableton
Score: 62.01
Akai
Score: 46.65
Pro Tools
Score: 31.25
Sennheiser
Score: 29.36
Akg
Score: 22.67
Ampeg
Score: 22.66
Amazon Music
Score: 20.70
Brand Category Score
Mixcloud 163.53
Allen & Heath 107.38
MOOG 96.30
Pioneer 89.52
Trancefamily 63.31
Ableton 62.01
Akai 46.65
Pro Tools 31.25
Sennheiser 29.36
Akg 22.67
Ampeg 22.66
Amazon Music 20.70
SoundCloud 18.70
SUSHISAMBA 15.15
Tomorrowland 12.80
Beats Electronics 11.55
Vauxhall 10.06
Spotify Music 7.69
Atmos 6.78
Tate Modern 6.51
Moët & Chandon 6.42
Ryanair 6.23
Leica 5.23
Travelstoke 4.94
A Game of Tones 4.90
Garnier 4.78
iHeartRadio Music Awards 4.57
MTV 4.57
Patek Philippe 4.52
BBC 4.28
TripAdvisor 4.01
Martini 3.72
Dolce & Gabbana 3.57
TOM FORD 3.53
Coachella 3.50
Bacardi 3.45
ASOS 3.35
Campari 3.27
Geocaching 3.25
Stüssy 3.23
Montblanc 3.22
Pull&Bear 3.17
Summit Entertainment 3.14
Hilton 3.11
Pantone Inc 3.09
Heineken 3.05
Kodak 3.05
Aperol 2.94
Dr. Martens 2.94
Columbia Pictures 2.91

Official Profiles

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Artist: Rui da Silva

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

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