Rudimental Brand Affinity ranks highest Air New Zealand at 28.23% . Very Strong. Score DMDB 56.50% | Fanbase 66.34%

Rudimental — pop artist from GB.

Formed in 2009 by Piers Agget and Kesi Dryden, London-based electronic group Rudimental expanded with the addition of DJ Locksmith and Amir Amor. Their…

Rudimental

Established

Country: GB | Artist ID: 11e81bd3-1f52-bbc2-9ae2-a0369fe50396

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Genres

popdance poppopr&b, funk & souluk funkyliquid funkelectronictropical houseedmpop dancehousedanceuk danceelectronicdrum & bass

Influential: 56.50% Fanbase: 66.34% Trending: 51.58%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Air New Zealand • 28.23% • Very Strong

As of 2025-09-10

2,026,456

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 56.50% | Fanbase 66.34% | Trending 51.58% | CAREER STAGE: MID_LEVEL

Biography

Formed in 2009 by Piers Agget and Kesi Dryden, London-based electronic group Rudimental expanded with the addition of DJ Locksmith and Amir Amor. Their breakthrough came in 2012 with the chart-topping single "Feel the Love," leading to the release of their debut album, Home, in 2013. The album's blend of genres garnered critical acclaim and spawned hits like "Waiting All Night," which won a BRIT Award. Subsequent releases, including the 2015 collaboration with Ed Sheeran on "Bloodstream" and the 2019 album Toast to Our Differences, continued their success with chart-topping singles and high-profile collaborations. Rudimental's versatile sound and collaborative spirit have solidified their position in the electronic music scene.

Report Date: 2025-09-10

Rudimental is already in the conversation with 18-24 & 25-34 audiences in UNITED KINGDOM, UNITED STATES, POLAND. The audience is heavily male (59%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (7,992 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Air New Zealand, Sky Sports, ITV points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Rudimental score 0.07% — Low bucket.

Brand: Air New ZealandBrand: Sky SportsBrand: ITV

Followers:2,026,456

Engagements:1,426

Rate:0.1%

Posts:954

Avg Likes:1,386

Avg Comments:35

Avg Views:12,078

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,026,456 · Engagements 1,426 · Rate 0.1% Posts 954 · Views 12,078 · Avg Likes 1,386 · Avg Comments 35 · Avg Views 12,078	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 32% 35-44: 7% 13-17: 5%	Largest: 18-24 (54%); next: 25-34 (32%)
Gender Split	Female: 41% Male: 59% Non-binary/Other: 0%	Skews male (59%)
Top Countries	UNITED KINGDOM (11%) UNITED STATES (8%) POLAND (7%) BRAZIL (6%) CZECHIA (4%)	Top regions: UNITED KINGDOM (11%), UNITED STATES (8%), POLAND (7%)
Platform Engagement	Instagram: 911 avg likes/post · Tiktok: 4,086 avg views/post · Youtube: 7,992 avg views/post	Best reach: Youtube 7,992 avg views; best engagement: Instagram 911 avg likes

Top Brand Affinities

Air New Zealand

Score: 28.23

Sky Sports

Score: 24.93

ITV

Score: 16.71

Mixcloud

Score: 16.03

Titleist

Score: 13.55

Ableton

Score: 10.70

Pioneer

Score: 10.47

Vauxhall

Score: 10.39

Qantas

Score: 10.27

Selfridges

Score: 9.63

Ted Baker

Score: 9.27

Sainsbury's

Score: 9.00

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Top Brand Affinities

Brand	Category	Score
Air New Zealand		28.23
Sky Sports		24.93
ITV		16.71
Mixcloud		16.03
Titleist		13.55
Ableton		10.70
Pioneer		10.47
Vauxhall		10.39
Qantas		10.27
Selfridges		9.63
Ted Baker		9.27
Sainsbury's		9.00
Amazon Music		8.44
Marks & Spencer		7.88
Next		7.45
Myprotein		7.13
River Island		7.04
Carlsberg		6.87
MISSGUIDED		6.71
Tomorrowland		6.68
Vivienne Westwood		6.59
boohoo		6.13
ASOS		5.77
New Line Cinema		5.73
Kmart		5.55
Lush		5.42
Tesco		4.78
Cadbury		4.65
Topshop		4.57
Coachella		4.39
BBC		4.35
Lollapalooza		4.34
SoundCloud		4.23
Harrods		4.20
Hugo Boss		4.02
Guinness		3.97
Showtime		3.90
MTV		3.74
Primark		3.74
Stüssy		3.74
Martini		3.65
Beats Electronics		3.59
BALMAIN		3.24
Aston Martin		3.20
Baileys		3.19
Spotify Music		3.09
Aperol		3.07
Hennessy		3.00
Dr. Martens		2.96
Sunnies Studios		2.93