Rudimental
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
2,026,456
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 11:02:39 UTC
Genres
Biography
Rudimental is already in the conversation with 18-24 & 25-34 audiences in UNITED KINGDOM, UNITED STATES, POLAND. The audience is heavily male (59%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (7,992 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Air New Zealand, Sky Sports, ITV points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 2,026,456 · Engagements 1,426 · Rate 0.1% Posts 954 · Views 12,078 · Avg Likes 1,386 · Avg Comments 35 · Avg Views 12,078 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 54% 25-34: 32% 35-44: 7% 13-17: 5% |
Largest: 18-24 (54%); next: 25-34 (32%) |
| Gender Split |
Female: 41% Male: 59% Non-binary/Other: 0% |
Skews male (59%) |
| Top Countries |
UNITED KINGDOM (11%) UNITED STATES (8%) POLAND (7%) BRAZIL (6%) CZECHIA (4%) |
Top regions: UNITED KINGDOM (11%), UNITED STATES (8%), POLAND (7%) |
| Platform Engagement | Instagram: 911 avg likes/post · Tiktok: 4,086 avg views/post · Youtube: 7,992 avg views/post | Best reach: Youtube 7,992 avg views; best engagement: Instagram 911 avg likes |
Top Brand Affinities
Air New Zealand
Sky Sports
ITV
Mixcloud
Titleist
Ableton
Pioneer
Vauxhall
Qantas
Selfridges
Ted Baker
Sainsbury's
| Brand | Category | Score |
|---|---|---|
| Air New Zealand | 28.23 | |
| Sky Sports | 24.93 | |
| ITV | 16.71 | |
| Mixcloud | 16.03 | |
| Titleist | 13.55 | |
| Ableton | 10.70 | |
| Pioneer | 10.47 | |
| Vauxhall | 10.39 | |
| Qantas | 10.27 | |
| Selfridges | 9.63 | |
| Ted Baker | 9.27 | |
| Sainsbury's | 9.00 | |
| Amazon Music | 8.44 | |
| Marks & Spencer | 7.88 | |
| Next | 7.45 | |
| Myprotein | 7.13 | |
| River Island | 7.04 | |
| Carlsberg | 6.87 | |
| MISSGUIDED | 6.71 | |
| Tomorrowland | 6.68 | |
| Vivienne Westwood | 6.59 | |
| boohoo | 6.13 | |
| ASOS | 5.77 | |
| New Line Cinema | 5.73 | |
| Kmart | 5.55 | |
| Lush | 5.42 | |
| Tesco | 4.78 | |
| Cadbury | 4.65 | |
| Topshop | 4.57 | |
| Coachella | 4.39 | |
| BBC | 4.35 | |
| Lollapalooza | 4.34 | |
| SoundCloud | 4.23 | |
| Harrods | 4.20 | |
| Hugo Boss | 4.02 | |
| Guinness | 3.97 | |
| Showtime | 3.90 | |
| MTV | 3.74 | |
| Primark | 3.74 | |
| Stüssy | 3.74 | |
| Martini | 3.65 | |
| Beats Electronics | 3.59 | |
| BALMAIN | 3.24 | |
| Aston Martin | 3.20 | |
| Baileys | 3.19 | |
| Spotify Music | 3.09 | |
| Aperol | 3.07 | |
| Hennessy | 3.00 | |
| Dr. Martens | 2.96 | |
| Sunnies Studios | 2.93 |
Official Profiles
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LoginArtist: Rudimental
The map shows every radio station that aired Rudimental today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-13 03:00 UTC | JUNGLE BELLS 2025 | The Masquerade | Atlanta, United States | — |
| 2025-12-20 06:00 UTC | Rudimental | The Church Nightclub | Denver, United States | |
| 2025-12-21 06:00 UTC | Rudimental | The Opera House | Toronto, Canada | |
| 2025-12-28 20:00 UTC | Le Currents 2025 | Riverside Park | Taupo, New Zealand | |
| 2026-01-01 02:00 UTC | Flux Pavilion, Rudimental, Turno, Issey Cross, Disrupta, Kurupt FM, ÆON:MODE, Used, Charlie.Tee | Trustpower Baypark Arena | Tauranga, New Zealand |
