Ruby Waters

Ruby Waters — alternative artist from US.

"Lost in paradise, baby" is a succinct expression encapsulating a sense of being blissfully unaware or disconnected from reality. This phrase conveys a feeling…

Influence: 54.15% Fanbase: 27.05% Trending: 67.70% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Value Village • 53.69% • Very Strong

As of 2025-09-10

72,754

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 11:35:40 UTC

Genres

alternativealternative

Biography

"Lost in paradise, baby" is a succinct expression encapsulating a sense of being blissfully unaware or disconnected from reality. This phrase conveys a feeling of being caught up in a state of euphoria or contentment, possibly escaping the complexities of daily life. It suggests a carefree attitude and a desire to remain in a state of blissful ignorance, enjoying the moment without concern for the outside world. The use of "baby" adds a sense of intimacy or playfulness to the phrase, enhancing its casual and laid-back vibe. Overall, "lost in paradise, baby" serves as a poetic and evocative way to convey a feeling of being happily adrift in a perfect moment of peace or joy.

Top Brand Affinities

Report Date: 2025-09-10

Ruby Waters builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED STATES, CANADA, BRAZIL. With a heavily female (61%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (21,250 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Value Village, Scotiabank, Live Nation point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Ruby Waters score 4.51% — Very Strong bucket.

Brand: Value VillageBrand: ScotiabankBrand: Live Nation

Followers:72,754

Engagements:3,282

Rate:4.5%

Posts:361

Avg Likes:3,199

Avg Comments:108

Avg Views:23,431

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 72,754 · Engagements 3,282 · Rate 4.5% Posts 361 · Views 23,431 · Avg Likes 3,199 · Avg Comments 108 · Avg Views 23,431	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 29% 35-44: 8% 13-17: 7%	Largest: 18-24 (52%); next: 25-34 (29%)
Gender Split	Female: 61% Male: 39% Non-binary/Other: 0%	Skews female (61%)
Top Countries	UNITED STATES (38%) CANADA (37%) BRAZIL (6%) UNITED KINGDOM (3%) AUSTRALIA (2%)	Top regions: UNITED STATES (38%), CANADA (37%), BRAZIL (6%)
Platform Engagement	Instagram: 2,695 avg likes/post · Tiktok: 21,250 avg views/post · Youtube: 2,181 avg views/post	Best reach: Tiktok 21,250 avg views; best engagement: Instagram 2,695 avg likes

Top Brand Affinities

Value Village

Score: 53.69

Scotiabank

Score: 34.39

Live Nation

Score: 20.15

Budweiser

Score: 15.86

Amazon Music

Score: 15.49

Arc'teryx

Score: 14.77

Tim Hortons

Score: 12.50

Air Canada

Score: 11.11

Ableton

Score: 9.41

Pro Tools

Score: 7.39

Pacific Northwest Wonderland

Score: 7.38

Coors

Score: 6.46

Brand	Category	Score
Value Village		53.69
Scotiabank		34.39
Live Nation		20.15
Budweiser		15.86
Amazon Music		15.49
Arc'teryx		14.77
Tim Hortons		12.50
Air Canada		11.11
Ableton		9.41
Pro Tools		7.39
Pacific Northwest Wonderland		7.38
Coors		6.46
NHL		6.30
Spotify Music		6.18
American Eagle		6.10
Lollapalooza		5.56
Coachella		5.18
Jameson		5.12
Showtime		5.06
Free People		5.03
Bud Light		4.93
Margaritaville		4.68
Carhartt		4.64
SoundCloud		4.58
iHeartRadio Music Awards		4.43
Steve Madden		4.41
Lululemon Athletica		4.31
Pilsner Urquell		4.22
Urban Outfitters		3.87
Paramount Pictures		3.79
OLD NAVY		3.43
Tinder		3.34
Kodak		3.23
Sunnies Studios		3.21
Polaroid		3.15
Busch		3.13
Airbnb		3.08
Dr. Martens		3.02
CBS Television Studios		2.91
CBS		2.87
Beats Electronics		2.80
Chrysler		2.78
Guinness		2.76
Emporium		2.67
Costco		2.63
Lush		2.59
Geocaching		2.51
Baileys		2.49
Monster Beverage		2.44
Fujifilm		2.22