Ruben

Ruben — pop artist from NO.

Ruben, the 29-year-old pop sensation, has garnered widespread acclaim since launching his music career in 2017 with his captivating melodies, emotive vocals,…

Influence: 52.75% Fanbase: 26.13% Trending: 66.06% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Chiquelle • 171.11% • Very Strong

As of 2025-09-08

74,225

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:37:38 UTC

Genres

poppopindie cafe popnorwegian popmainstream popelectronictropical housedance

Biography

Ruben, the 29-year-old pop sensation, has garnered widespread acclaim since launching his music career in 2017 with his captivating melodies, emotive vocals, and candid songwriting. Through his EPs "Melancholic" and "Animosity," Ruben has established himself as a unique storyteller, weaving poignant narratives with a melancholic touch that resonates deeply with listeners. Hailing from Bjarkøy, Norway, Ruben's ability to combine music with visual art showcases his talent for evoking powerful emotional responses, evident in his impressive 500 million streams and accolades such as a music award for song of the year.

Renowned for his dynamic live performances, Ruben transforms from an introverted artist into a commanding presence on stage, captivating audiences with his emotive delivery and unwavering control. While many artists may grapple with stage fright, Ruben exudes confidence and mastery over his performance, leaving concert-goers with a myriad of emotions. His innate ability to connect with audiences and craft a compelling narrative through music underscores his prowess as a performer, solidifying his status as a rising star in the pop music scene.

Top Brand Affinities

Report Date: 2025-09-08

Ruben performs best with fans in the 18-24 range, concentrated in NORWAY, UNITED STATES, INDIA. Audience composition is male-leaning (53%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 5,534 avg views per post, with Tiktok providing steady community replies and saves. Brand adjacency trends toward Chiquelle, Nelly.com, Nakd, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Ruben is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Ruben score 0.40% — Low bucket.

Brand: ChiquelleBrand: Nelly.comBrand: Nakd

Followers:74,225

Engagements:298

Rate:0.4%

Posts:732

Avg Likes:276

Avg Comments:23

Avg Views:6,532

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 74,225 · Engagements 298 · Rate 0.4% Posts 732 · Views 6,532 · Avg Likes 276 · Avg Comments 23 · Avg Views 6,532	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 28% 13-17: 9% 35-44: 6%	Largest: 18-24 (55%); next: 25-34 (28%)
Gender Split	Female: 47% Male: 53% Non-binary/Other: 0%	Skews male (53%)
Top Countries	NORWAY (17%) UNITED STATES (13%) INDIA (6%) INDONESIA (5%) BRAZIL (4%)	Top regions: NORWAY (17%), UNITED STATES (13%), INDIA (6%)
Platform Engagement	Instagram: 0 avg likes/post · Tiktok: 5,534 avg views/post · Youtube: 998 avg views/post	Best reach: Tiktok 5,534 avg views; best engagement: Tiktok 252 avg likes

Top Brand Affinities

Chiquelle

Score: 171.11

Nelly.com

Score: 160.78

Nakd

Score: 24.52

Gant

Score: 23.69

Tele2

Score: 20.94

Acne Studios

Score: 15.46

Ericsson

Score: 14.13

Arc'teryx

Score: 10.64

Zalando

Score: 9.75

H&M Home

Score: 8.62

Tomorrowland

Score: 5.95

Ableton

Score: 5.87

Brand	Category	Score
Chiquelle		171.11
Nelly.com		160.78
Nakd		24.52
Gant		23.69
Tele2		20.94
Acne Studios		15.46
Ericsson		14.13
Arc'teryx		10.64
Zalando		9.75
H&M Home		8.62
Tomorrowland		5.95
Ableton		5.87
Spotify Music		5.18
Urban Outfitters		3.86
Daniel Wellington		3.76
UGG		3.74
Aperol		3.73
NBC		3.29
SoundCloud		3.28
H&M		3.26
Oakley		3.19
Tinder		3.05
Lollapalooza		2.91
Dr. Martens		2.87
Gymshark		2.85
Pepsi		2.78
Coachella		2.66
Pull&Bear		2.63
Marc Jacobs		2.61
Volvo		2.44
Beats Electronics		2.41
Red Bull		2.26
IKEA		2.24
LEGOLAND		2.23
Ray-Ban		2.13
ASOS		2.10
New Balance		1.98
Michael Kors		1.97
A Game of Tones		1.89
Polaroid		1.86
Primark		1.81
Levi's		1.76
Showtime		1.74
Calvin Klein		1.65
ASICS		1.65
Reebok		1.64
Under Armour		1.63
Hermès		1.58
The North Face		1.53
Zara		1.51