Rubel

Rubel — latin artist from BR.

Creating a ton of music.

Influence: 56.87% Fanbase: 38.67% Trending: 65.98% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

OSGEMEOS • 48.58% • Very Strong

As of 2025-09-09

1,238,622

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:30:52 UTC

Genres

latinmpbnova mpbnova musica cariocafolk & traditionalfolk brasileiro

Biography

Creating a ton of music.

Top Brand Affinities

Report Date: 2025-09-09

Rubel engages 18-24 & 25-34 audiences with repeatable results in BRAZIL, PORTUGAL, UNITED STATES. The fan base skews heavily female (61%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (21,500 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around OSGEMEOS, ChilliBeans, Citi, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Rubel score 0.72% — Low bucket.

Brand: OSGEMEOSBrand: ChilliBeansBrand: Citi

Followers:1,238,622

Engagements:8,899

Rate:0.7%

Posts:211

Avg Likes:8,801

Avg Comments:250

Avg Views:32,285

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,238,622 · Engagements 8,899 · Rate 0.7% Posts 211 · Views 32,285 · Avg Likes 8,801 · Avg Comments 250 · Avg Views 32,285	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 31% 35-44: 7% 13-17: 6%	Largest: 18-24 (54%); next: 25-34 (31%)
Gender Split	Female: 61% Male: 39% Non-binary/Other: 0%	Skews female (61%)
Top Countries	BRAZIL (93%) PORTUGAL (2%) UNITED STATES (1%) SPAIN (0%) GERMANY (0%)	Top regions: BRAZIL (93%), PORTUGAL (2%), UNITED STATES (1%)
Platform Engagement	Instagram: 7,918 avg likes/post · Tiktok: 21,500 avg views/post · Youtube: 10,785 avg views/post	Best reach: Tiktok 21,500 avg views; best engagement: Instagram 7,918 avg likes

Top Brand Affinities

OSGEMEOS

Score: 48.58

ChilliBeans

Score: 20.93

Citi

Score: 19.80

Lollapalooza

Score: 19.38

Itaipava

Score: 18.27

Lojas Renner

Score: 17.59

Cacau Show

Score: 12.59

Banco Bradesco

Score: 11.14

Riachuelo

Score: 11.08

Hering

Score: 9.92

Sarar

Score: 8.88

Rapha

Score: 8.13

Brand	Category	Score
OSGEMEOS		48.58
ChilliBeans		20.93
Citi		19.80
Lollapalooza		19.38
Itaipava		18.27
Lojas Renner		17.59
Cacau Show		12.59
Banco Bradesco		11.14
Riachuelo		11.08
Hering		9.92
Sarar		8.88
Rapha		8.13
Havaianas		7.66
Arezzo		4.98
Pfizer		4.36
Heineken		3.59
Moda Praia		3.45
Spotify Music		3.16
Budweiser		2.66
Tomorrowland		2.56
Kodak		2.28
DC Entertainment		2.03
Carrefour		1.96
Pantone Inc		1.92
Pixar		1.69
Renault		1.57
Fujifilm		1.55
Netflix		1.47
Pepsi		1.37
Guess		1.27
Pandora		1.15
HBO		1.09
Polaroid		1.08
shein		1.06
Ray-Ban		1.05
Airbnb		1.04
L'Oréal Paris		1.04
GoPro		1.03
Amazon		1.00
SheInside		0.95
Coca-Cola		0.91
Star Wars		0.89
Universal		0.83
Adobe		0.82
Nutella		0.81
SoundCloud		0.78
Vogue		0.75
Prada		0.71
Marvel Entertainment		0.71
musical.ly		0.70