Royal Headache
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
3,617
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 10:04:50 UTC
Genres
Biography
Infusing their punk roots with Motown-inspired melodies, Royal Headache quickly gained recognition with their self-produced 7" and debut LP released on R.I.P. Society in 2011. Produced by Mikey Young, the band's music received widespread acclaim, leading to tours in Europe and the United States. Despite lineup changes and subsequent disbandment in 2017, their impact persisted, culminating in the release of "Live in America" in 2024, featuring live recordings that capture the band's electrifying essence.
Royal Headache cuts through with 25-34 & 35-44 audiences and consistency across AUSTRALIA, UNITED STATES, UNITED KINGDOM. A heavily male (73%) profile rewards creative that treats fans like insiders. Performance peaks on Instagram with 314 avg likes per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Ampeg, Mixcloud, MOOG, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 3,617 · Engagements 314 · Rate 8.7% Posts 52 · Views 0 · Avg Likes 314 · Avg Comments 6 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 41% 35-44: 32% 18-24: 15% 45-64: 11% |
Largest: 25-34 (41%); next: 35-44 (32%) |
| Gender Split |
Female: 27% Male: 73% Non-binary/Other: 0% |
Skews male (73%) |
| Top Countries |
AUSTRALIA (40%) UNITED STATES (36%) UNITED KINGDOM (5%) CANADA (4%) GERMANY (2%) |
Top regions: AUSTRALIA (40%), UNITED STATES (36%), UNITED KINGDOM (5%) |
| Platform Engagement | Instagram: 314 avg likes/post | best engagement: Instagram 314 avg likes |
Top Brand Affinities
Ampeg
Mixcloud
MOOG
Vegemite
Hasselblad
Fred Perry
Qantas
Woolworths
Kodak
Spotify Music
Pilsner Urquell
Kmart
| Brand | Category | Score |
|---|---|---|
| Ampeg | 51.37 | |
| Mixcloud | 22.85 | |
| MOOG | 20.36 | |
| Vegemite | 18.69 | |
| Hasselblad | 16.63 | |
| Fred Perry | 15.30 | |
| Qantas | 14.24 | |
| Woolworths | 11.49 | |
| Kodak | 8.33 | |
| Spotify Music | 8.32 | |
| Pilsner Urquell | 7.24 | |
| Kmart | 7.16 | |
| Paramount Pictures | 5.64 | |
| BALMAIN | 5.59 | |
| Coors | 5.50 | |
| Columbia Pictures | 5.49 | |
| Nixon | 5.24 | |
| Heinz | 5.00 | |
| Coachella | 4.75 | |
| Sega | 4.74 | |
| Taco Bell | 4.59 | |
| Holden | 4.54 | |
| Ableton | 4.51 | |
| SoundCloud | 4.48 | |
| Emporium | 4.42 | |
| Dr. Martens | 4.36 | |
| FedEx | 4.33 | |
| Sunnies Studios | 4.32 | |
| Leica | 4.32 | |
| Margaritaville | 4.29 | |
| Guinness | 3.97 | |
| Hurley | 3.89 | |
| Fujifilm | 3.89 | |
| Nickelodeon | 3.75 | |
| Showtime | 3.58 | |
| WWE | 3.48 | |
| Polaroid | 3.31 | |
| Carhartt | 2.91 | |
| Tinder | 2.79 | |
| The Olympic Games | 2.70 | |
| Paypal | 2.70 | |
| Airbnb | 2.68 | |
| Lollapalooza | 2.66 | |
| Busch | 2.64 | |
| MTV | 2.54 | |
| Philips | 2.42 | |
| Vans | 2.28 | |
| Warner Bros | 2.08 | |
| Budweiser | 1.97 | |
| BBC | 1.92 |
Official Profiles
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LoginArtist: Royal Headache
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Top 10 Songs Played Today
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Total Streams (2025-09-29)
Total: 44,263
| PLATFORM | TOTAL | % | |
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44,263 | 100.00% |
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















