Roy Orbison Brand Affinity ranks highest Ampeg at 27.44% . Very Strong. Score DMDB 63.54% | Fanbase 54.22%

Roy Orbison — pop artist from US.

Roy Orbison, a rockabilly artist, emerged as a pioneer of country/pop-based rock & roll in the early '60s. Known for his distinctive operatic voice and emotive…

Roy Orbison

Recognizable

Country: US | Gender: male | Artist ID: 11e81bcd-b72e-f9fc-ac9a-a0369fe50396

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Genres

popadult standardsbrill building popbubblegum poppopmainstream poprockrocksoft rockclassic rockmellow goldrockabillyrock-and-rollpop rockfolk & traditionalfolk rocksinger-songwriter

Influential: 63.54% Fanbase: 54.22% Trending: 68.20%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 27.44% • Very Strong

As of 2025-09-10

1,089,035

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 63.54% | Fanbase 54.22% | Trending 68.20% | CAREER STAGE: MAINSTREAM

Biography

Roy Orbison, a rockabilly artist, emerged as a pioneer of country/pop-based rock & roll in the early '60s. Known for his distinctive operatic voice and emotive storytelling, Orbison established rock archetypes of the underdog and the romantic loser. His hits, including "Only the Lonely" and "Oh, Pretty Woman," showcased his innovative production style and enduring appeal across genres.

Orbison's career spanned from his early recordings with Sun Records to his monumental success with Monument Records in the '60s. Despite facing personal tragedies and professional setbacks, Orbison's resurgence in the '80s, highlighted by collaborations with the Traveling Wilburys and the release of "Mystery Girl," solidified his legacy as a timeless artist. Posthumously, his estate continued to honor his work through various releases, keeping Orbison's music alive for new generations of listeners.

Report Date: 2025-09-10

Roy Orbison performs best with fans in the 25-34 range, concentrated in UNITED STATES, BRAZIL, UNITED KINGDOM. Audience composition is heavily male (64%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 140,526 avg views per post, with Youtube providing steady community replies and saves. Brand adjacency trends toward Ampeg, MOOG, Sennheiser, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Roy Orbison is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Roy Orbison score 0.24% — Low bucket.

Brand: AmpegBrand: MOOGBrand: Sennheiser

Followers:1,089,035

Engagements:2,651

Rate:0.2%

Posts:2,339

Avg Likes:2,591

Avg Comments:93

Avg Views:140,526

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,089,035 · Engagements 2,651 · Rate 0.2% Posts 2,339 · Views 140,526 · Avg Likes 2,591 · Avg Comments 93 · Avg Views 140,526	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 30% 18-24: 26% 45-64: 23% 35-44: 18%	Largest: 25-34 (30%); next: 18-24 (26%)
Gender Split	Female: 36% Male: 64% Non-binary/Other: 0%	Skews male (64%)
Top Countries	UNITED STATES (26%) BRAZIL (12%) UNITED KINGDOM (4%) CANADA (4%) ARGENTINA (3%)	Top regions: UNITED STATES (26%), BRAZIL (12%), UNITED KINGDOM (4%)
Platform Engagement	Instagram: 879 avg likes/post · Youtube: 140,526 avg views/post	Best reach: Youtube 140,526 avg views; best engagement: Youtube 1,712 avg likes

Top Brand Affinities

Ampeg

Score: 27.44

MOOG

Score: 16.02

Sennheiser

Score: 10.74

HBO Max

Score: 9.99

Pro Tools

Score: 8.16

Pontiac

Score: 7.88

Amazon Music

Score: 7.50

Hasbro

Score: 7.06

DeLorean Motor Company

Score: 7.01

NBC

Score: 5.63

Margaritaville

Score: 5.35

Columbia Pictures

Score: 5.14

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Top Brand Affinities

Brand	Category	Score
Ampeg		27.44
MOOG		16.02
Sennheiser		10.74
HBO Max		9.99
Pro Tools		8.16
Pontiac		7.88
Amazon Music		7.50
Hasbro		7.06
DeLorean Motor Company		7.01
NBC		5.63
Margaritaville		5.35
Columbia Pictures		5.14
Cadillac		5.01
iHeartRadio Music Awards		4.76
Paramount Pictures		4.48
Kickstarter		4.33
MTV		4.23
CNN		4.13
Comedy Central		4.11
Nixon		4.11
Taco Bell		3.97
Movistar		3.90
Holden		3.71
Spotify Music		3.49
Kodak		3.43
Warner Bros		3.34
Philips		3.23
Lollapalooza		3.22
Leica		3.21
BBC		3.15
NHL		3.12
Pixar		2.99
Dr. Martens		2.96
Snoopy And The Peanuts Gang		2.90
Emporium		2.89
Nickelodeon		2.86
Transformers		2.86
Burger King		2.71
Guinness		2.67
Prismacolor		2.59
Jack Daniels		2.50
AMC		2.49
Busch		2.45
Hot Wheels		2.38
SoundCloud		2.07
Budweiser		2.02
Harley-Davidson		2.02
Star Wars		1.95
Jaguar		1.94
Oakley		1.90