Roy Blair
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
129,580
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 08:04:16 UTC
Genres
Biography
Roy Blair speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, UNITED KINGDOM, CANADA. Composition is heavily female (67%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (3,417 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near UNIF, Glossier, Depop, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 129,580 · Engagements 6,653 · Rate 5.1% Posts 43 · Views 5,061 · Avg Likes 6,622 · Avg Comments 212 · Avg Views 5,061 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 65% 25-34: 19% 13-17: 12% 35-44: 3% |
Largest: 18-24 (65%); next: 25-34 (19%) |
| Gender Split |
Female: 67% Male: 33% Non-binary/Other: 0% |
Skews female (67%) |
| Top Countries |
UNITED STATES (57%) UNITED KINGDOM (7%) CANADA (4%) AUSTRALIA (3%) BRAZIL (3%) |
Top regions: UNITED STATES (57%), UNITED KINGDOM (7%), CANADA (4%) |
| Platform Engagement | Instagram: 6,498 avg likes/post · Tiktok: 1,644 avg views/post · Youtube: 3,417 avg views/post | Best reach: Youtube 3,417 avg views; best engagement: Instagram 6,498 avg likes |
Top Brand Affinities
UNIF
Glossier
Depop
Acne Studios
Brandy Melville
Maison Margiela
Vivienne Westwood
Ableton
Lollapalooza
Coachella
Urban Outfitters
Chrysler
| Brand | Category | Score |
|---|---|---|
| UNIF | 52.21 | |
| Glossier | 16.66 | |
| Depop | 10.89 | |
| Acne Studios | 9.59 | |
| Brandy Melville | 8.98 | |
| Maison Margiela | 8.76 | |
| Vivienne Westwood | 8.63 | |
| Ableton | 8.31 | |
| Lollapalooza | 8.23 | |
| Coachella | 7.67 | |
| Urban Outfitters | 6.91 | |
| Chrysler | 5.22 | |
| Stüssy | 4.95 | |
| Carhartt | 4.59 | |
| SoundCloud | 4.35 | |
| Miu Miu | 4.02 | |
| Dr. Martens | 3.97 | |
| Polaroid | 3.83 | |
| Taco Bell | 3.50 | |
| American Eagle | 3.44 | |
| Sprite | 3.18 | |
| Prismacolor | 3.13 | |
| Kodak | 2.96 | |
| Marc Jacobs | 2.87 | |
| Spotify Music | 2.86 | |
| Fenty beauty | 2.74 | |
| Walmart | 2.73 | |
| Nickelodeon | 2.67 | |
| CBS Television Studios | 2.38 | |
| Busch | 2.37 | |
| Fujifilm | 2.37 | |
| Vans | 2.35 | |
| ASOS | 2.28 | |
| ASICS | 2.28 | |
| Calvin Klein | 2.24 | |
| Showtime | 2.16 | |
| Balenciaga | 2.09 | |
| Sunnies Studios | 2.04 | |
| Tinder | 1.97 | |
| CBS | 1.91 | |
| New Balance | 1.87 | |
| Chipotle Mexican Grill | 1.86 | |
| Levi's | 1.84 | |
| Forever 21 | 1.77 | |
| Paramount Pictures | 1.73 | |
| NYX Cosmetics | 1.68 | |
| Walt Disney | 1.68 | |
| Supreme | 1.62 | |
| Target | 1.61 | |
| Warner Bros | 1.59 |
Official Profiles
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LoginArtist: Roy Blair
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
