Rossi
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
194,498
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 10:09:17 UTC
Genres
Biography
Having released tracks on labels like Tomango and PIV, Rossi. has been recognized by DJ MAG as one of the artists to watch in 2020. His upcoming projects include a remix with Guti on Fuse London and plans for global tours post-COVID, cementing his position as a promising talent in the electronic music scene.
Rossi is already in the conversation with 18-24 & 25-34 audiences in ARGENTINA, FRANCE, UNITED KINGDOM. The audience is heavily male (86%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (19,800 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Allen & Heath, Mixcloud, Pioneer points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 194,498 · Engagements 7,628 · Rate 3.9% Posts 1,285 · Views 19,976 · Avg Likes 7,397 · Avg Comments 112 · Avg Views 19,976 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 50% 25-34: 37% 35-44: 9% 13-17: 3% |
Largest: 18-24 (50%); next: 25-34 (37%) |
| Gender Split |
Female: 14% Male: 86% Non-binary/Other: 0% |
Skews male (86%) |
| Top Countries |
ARGENTINA (16%) FRANCE (9%) UNITED KINGDOM (7%) ROMANIA (7%) BRAZIL (5%) |
Top regions: ARGENTINA (16%), FRANCE (9%), UNITED KINGDOM (7%) |
| Platform Engagement | Instagram: 5,754 avg likes/post · Tiktok: 19,800 avg views/post · Youtube: 176 avg views/post | Best reach: Tiktok 19,800 avg views; best engagement: Instagram 5,754 avg likes |
Top Brand Affinities
Allen & Heath
Mixcloud
Pioneer
Ableton
MOOG
Motel Rocks
SoundCloud
Sennheiser
Akai
Vauxhall
SUSHISAMBA
Stüssy
| Brand | Category | Score |
|---|---|---|
| Allen & Heath | 130.80 | |
| Mixcloud | 108.98 | |
| Pioneer | 92.33 | |
| Ableton | 77.43 | |
| MOOG | 39.11 | |
| Motel Rocks | 36.30 | |
| SoundCloud | 35.32 | |
| Sennheiser | 25.02 | |
| Akai | 20.10 | |
| Vauxhall | 18.26 | |
| SUSHISAMBA | 17.96 | |
| Stüssy | 15.92 | |
| Tomorrowland | 13.23 | |
| boohoo | 13.06 | |
| Palm Angels | 13.00 | |
| MISSGUIDED | 12.64 | |
| Selfridges | 10.31 | |
| Amazon Music | 9.74 | |
| Beats Electronics | 8.83 | |
| Carlsberg | 8.64 | |
| Stone Island | 8.23 | |
| Spotify Music | 7.90 | |
| American Airlines | 7.16 | |
| River Island | 6.42 | |
| Myprotein | 6.28 | |
| Kappa | 6.27 | |
| Dsquared | 5.11 | |
| Moncler | 4.86 | |
| Topshop | 4.12 | |
| Harrods | 3.67 | |
| ASOS | 3.61 | |
| Carhartt | 3.48 | |
| Urban Outfitters | 3.34 | |
| Coachella | 3.11 | |
| Heineken | 3.00 | |
| Primark | 2.68 | |
| Bershka | 2.50 | |
| shein | 2.50 | |
| Aperol | 2.41 | |
| Dr. Martens | 2.36 | |
| Tesco | 2.34 | |
| Guinness | 2.34 | |
| Armani | 2.28 | |
| Red Bull | 2.18 | |
| SheInside | 2.08 | |
| Lollapalooza | 2.03 | |
| Sunnies Studios | 1.85 | |
| Balenciaga | 1.84 | |
| BBC | 1.84 | |
| H&M | 1.83 |
Official Profiles
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-28 08:00 UTC | Enzo Siragusa, Rossi, Locklead, Jamback, Fleur Shore, Rossko, Samuel Deep, Luke Dean | LAB11 | Birmingham, United Kingdom | |
| 2026-01-25 02:00 UTC | Bohemia, Rossi | Bohemia Beach Club | Five Palm | Dubai, United Arab Emirates | |
| 2026-01-25 02:00 UTC | Rossi., Bohemia | Bohemia Beach Club | Dubai, United Arab Emirates | |
| 2026-02-01 01:00 UTC | Rossi. | Magazine London | Newcastle upon Tyne, United Kingdom |
