Rossa Brand Affinity ranks highest Oppo at 30.82% . Very Strong. Score DMDB 56.08% | Fanbase 58.01%

Rossa — pop artist from ID.

Dato' Sri Rossa, an Indonesian singer, is known for her hit songs and has received Multi-Platinum and Million Awards for her albums. With over 12 million…

Rossa

Established

Country: ID | Gender: female | Artist ID: 11e81bc0-6012-951e-a458-a0369fe50396

Find Artist

Genres

poppopindonesian popasian pop

Influential: 56.08% Fanbase: 58.01% Trending: 55.12%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Oppo • 30.82% • Very Strong

As of 2025-09-10

19,462,487

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 56.08% | Fanbase 58.01% | Trending 55.12% | CAREER STAGE: MID_LEVEL

Biography

Dato' Sri Rossa, an Indonesian singer, is known for her hit songs and has received Multi-Platinum and Million Awards for her albums. With over 12 million albums sold as of 2023, she is the best-selling Indonesian artist to date, admired not only in Indonesia but also across Southeast Asia and Japan. Rossa has accumulated over 120 awards, more than 130 No. 1 radio hits, and performed in numerous solo concerts and tours.

Rossa is actively involved in producing music, performing in concerts, and serving as a judge on talent shows such as Indonesian Idol and X-Factor Indonesia. In 2019, she signed a recording deal with SM Entertainment. Her '25 Shining Years Concert' tour in 2022 attracted over 50,000 fans in Indonesia and Malaysia, making her the first artist to hold large concerts post-pandemic. The tour, spanning seven cities, was highly praised by media for its quality production and performances.

Report Date: 2025-09-10

Rossa has momentum with 18-24 & 25-34 audiences—particularly in INDONESIA, BRAZIL, MALAYSIA. A heavily female (71%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 662,050 avg views per post, and Tiktok keeps engagement compounding. Audience overlap with Oppo, Jafra, Garuda Indonesia signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Rossa score 0.30% — Low bucket.

Brand: OppoBrand: JafraBrand: Garuda Indonesia

Followers:19,462,487

Engagements:58,639

Rate:0.3%

Posts:7,511

Avg Likes:58,164

Avg Comments:472

Avg Views:665,697

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 19,462,487 · Engagements 58,639 · Rate 0.3% Posts 7,511 · Views 665,697 · Avg Likes 58,164 · Avg Comments 472 · Avg Views 665,697	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 29% 13-17: 12% 35-44: 5%	Largest: 18-24 (53%); next: 25-34 (29%)
Gender Split	Female: 71% Male: 29% Non-binary/Other: 0%	Skews female (71%)
Top Countries	INDONESIA (95%) BRAZIL (5%) MALAYSIA (3%) CANADA (2%) FRANCE (1%)	Top regions: INDONESIA (95%), BRAZIL (5%), MALAYSIA (3%)
Platform Engagement	Instagram: 11,117 avg likes/post · Tiktok: 662,050 avg views/post · Youtube: 3,647 avg views/post	Best reach: Tiktok 662,050 avg views; best engagement: Tiktok 46,950 avg likes

Top Brand Affinities

Oppo

Score: 30.82

Jafra

Score: 27.46

Garuda Indonesia

Score: 23.01

Aeon

Score: 15.21

Maybank

Score: 11.73

Oriflame

Score: 10.12

Daihatsu

Score: 7.65

Furla

Score: 6.78

Yakult

Score: 6.75

Max Mara

Score: 6.56

Carrefour

Score: 5.80

Bajaj

Score: 3.96

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Top Brand Affinities

Brand	Category	Score
Oppo		30.82
Jafra		27.46
Garuda Indonesia		23.01
Aeon		15.21
Maybank		11.73
Oriflame		10.12
Daihatsu		7.65
Furla		6.78
Yakult		6.75
Max Mara		6.56
Carrefour		5.80
Bajaj		3.96
Pizza Hut		3.83
UNIQLO		3.75
Tupperware Brands		3.72
KENZO		2.99
Petronas		2.92
Emporium		2.84
Herbalife		2.43
Scion		2.31
Mitsubishi Motors		1.82
Snapseed		1.80
Samsung Group		1.77
Universal		1.55
H&M		1.52
Fujifilm		1.51
Converse		1.36
Mitsubishi		1.32
Yamaha		1.26
Maybelline		1.24
Honda		1.19
SWAROVSKI		1.15
musical.ly		1.14
Xiaomi		1.11
OREO		0.99
Marvel		0.99
Google		0.99
Toyota		0.86
Prada		0.83
Rolex		0.82
McDonald's		0.75
Tiffany & Co		0.73
Suzuki		0.72
Adobe		0.68
Adidas		0.56
Vans		0.55
Sony		0.53
Apple		0.51
Marvel Entertainment		0.48
Louis Vuitton		0.48