Ross From Friends

Ross From Friends — r&b, funk & soul artist from GB.

British producer Ross From Friends, also known as Felix Clary Weatherall, released his highly anticipated second album 'Tread' on October 22 via Flying Lotus’…

Influence: 57.50% Fanbase: 39.26% Trending: 66.62% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 84.76% • Very Strong

As of 2025-09-09

111,822

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-28 06:11:47 UTC

Genres

r&b, funk & soulindie soulelectronicelectronicdeep houseelectronicafloat houselo-fi houseother electronic music

Biography

British producer Ross From Friends, also known as Felix Clary Weatherall, released his highly anticipated second album 'Tread' on October 22 via Flying Lotus’ label Brainfeeder. Demonstrating a mastery of his craft, 'Tread' seamlessly blends sleek melodies with danceable beats, offering a nostalgic yet modern sound that refracts and recontextualizes various music styles.

Following his acclaimed debut album 'Family Portrait,' Ross From Friends has continued to make waves in the music scene. In addition to launching his own label, Scarlet Tiger, he has showcased his talents through live performances with a 3-man band, blending live musicianship with electronic elements. The trio is set to embark on a headline tour in the UK, Europe, and North America in 2022.

Top Brand Affinities

Report Date: 2025-09-09

Ross From Friends cuts through with 25-34 & 18-24 audiences and consistency across UNITED STATES, UNITED KINGDOM, FRANCE. A heavily male (81%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 15,709 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Mixcloud, MOOG, Ableton, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Ross From Friends score 5.49% — Very Strong bucket.

Brand: MixcloudBrand: MOOGBrand: Ableton

Followers:111,822

Engagements:6,136

Rate:5.5%

Posts:43

Avg Likes:6,062

Avg Comments:148

Avg Views:20,503

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 111,822 · Engagements 6,136 · Rate 5.5% Posts 43 · Views 20,503 · Avg Likes 6,062 · Avg Comments 148 · Avg Views 20,503	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 43% 18-24: 40% 35-44: 11% 13-17: 3%	Largest: 25-34 (43%); next: 18-24 (40%)
Gender Split	Female: 19% Male: 81% Non-binary/Other: 0%	Skews male (81%)
Top Countries	UNITED STATES (17%) UNITED KINGDOM (16%) FRANCE (8%) GERMANY (4%) BRAZIL (4%)	Top regions: UNITED STATES (17%), UNITED KINGDOM (16%), FRANCE (8%)
Platform Engagement	Instagram: 5,618 avg likes/post · Tiktok: 4,794 avg views/post · Youtube: 15,709 avg views/post	Best reach: Youtube 15,709 avg views; best engagement: Instagram 5,618 avg likes

Top Brand Affinities

Mixcloud

Score: 84.76

MOOG

Score: 50.59

Ableton

Score: 48.11

Akai

Score: 32.45

Pioneer

Score: 22.08

SoundCloud

Score: 19.65

Sennheiser

Score: 9.54

Amazon Music

Score: 9.34

Vauxhall

Score: 8.75

Tate Modern

Score: 8.60

Acne Studios

Score: 8.51

Selfridges

Score: 7.84

Brand	Category	Score
Mixcloud		84.76
MOOG		50.59
Ableton		48.11
Akai		32.45
Pioneer		22.08
SoundCloud		19.65
Sennheiser		9.54
Amazon Music		9.34
Vauxhall		8.75
Tate Modern		8.60
Acne Studios		8.51
Selfridges		7.84
Beats Electronics		6.72
Spotify Music		6.38
Coachella		6.25
Stüssy		6.19
Kodak		6.15
Carlsberg		6.04
Maison Margiela		5.85
Tomorrowland		5.33
Vivienne Westwood		5.29
Guinness		5.09
Lollapalooza		5.07
Carhartt		4.76
Alexander McQueen		4.26
Olympus		4.14
Tesco		4.10
Polaroid		3.62
Smirnoff		3.52
Garnier		3.46
Tinder		3.34
Emporium		3.31
Fujifilm		3.30
Aperol		3.18
Showtime		3.17
Dr. Martens		3.13
ASOS		2.88
Urban Outfitters		2.60
Supreme		2.47
Warner Bros		2.46
Sunnies Studios		2.44
New Balance		2.31
The North Face		2.26
Topshop		2.24
Heineken		2.22
Prada		2.01
A Game of Tones		1.95
BBC		1.94
ASICS		1.89
Airbnb		1.86