Rose Royce
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
64,975
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 16:53:48 UTC
Genres
Biography
Following their success with Car Wash, Rose Royce continued to release albums with hits like "Do Your Dance" and "I'm in Love (And I Love the Feeling)." While their later singles didn't match the same commercial success, the group remained popular in England and continued to be a prominent live act.
Rose Royce converts attention from 25-34 & 35-44 audiences across UNITED STATES, INDIA, UNITED KINGDOM. Audience shape is heavily male (57%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 27 avg views per post, with supportive conversation on Instagram. Shared audience with Live Nation, Mixcloud, Lojas Renner underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 64,975 · Engagements 39 · Rate 0.1% Posts 1,805 · Views 27 · Avg Likes 39 · Avg Comments 9 · Avg Views 27 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 35% 35-44: 23% 18-24: 22% 45-64: 19% |
Largest: 25-34 (35%); next: 35-44 (23%) |
| Gender Split |
Female: 43% Male: 57% Non-binary/Other: 0% |
Skews male (57%) |
| Top Countries |
UNITED STATES (70%) INDIA (15%) UNITED KINGDOM (6%) BRAZIL (5%) FRANCE (4%) |
Top regions: UNITED STATES (70%), INDIA (15%), UNITED KINGDOM (6%) |
| Platform Engagement | Instagram: 39 avg likes/post · Youtube: 27 avg views/post | Best reach: Youtube 27 avg views; best engagement: Instagram 39 avg likes |
Top Brand Affinities
Live Nation
Mixcloud
Lojas Renner
Amazon Music
Delta
iHeartRadio Music Awards
Pro Tools
FOX
Moda Praia
CNN
NBC
Ableton
| Brand | Category | Score |
|---|---|---|
| Live Nation | 21.15 | |
| Mixcloud | 14.32 | |
| Lojas Renner | 13.88 | |
| Amazon Music | 10.39 | |
| Delta | 9.17 | |
| iHeartRadio Music Awards | 8.26 | |
| Pro Tools | 7.16 | |
| FOX | 6.72 | |
| Moda Praia | 5.89 | |
| CNN | 5.61 | |
| NBC | 5.08 | |
| Ableton | 4.89 | |
| Bethesda Softworks | 3.60 | |
| ESPN | 3.60 | |
| MTV | 3.40 | |
| Uber | 3.11 | |
| Columbia Pictures | 3.04 | |
| Beats Electronics | 3.00 | |
| Comedy Central | 2.97 | |
| Hennessy | 2.82 | |
| Spotify Music | 2.49 | |
| Philips | 2.49 | |
| NBA | 2.48 | |
| Fenty beauty | 2.45 | |
| SoundCloud | 2.40 | |
| Cadillac | 2.31 | |
| Microsoft | 2.31 | |
| Rolls-Royce | 2.24 | |
| Christian Louboutin | 2.19 | |
| UFC | 2.17 | |
| CBS | 2.16 | |
| Paramount Pictures | 2.16 | |
| Transformers | 2.15 | |
| NFL | 2.15 | |
| Oakley | 2.11 | |
| Warner Bros | 2.09 | |
| Nickelodeon | 2.02 | |
| Los Angeles Lakers | 2.00 | |
| Maserati | 1.99 | |
| Dolce & Gabbana | 1.95 | |
| Target | 1.89 | |
| Paypal | 1.86 | |
| shein | 1.81 | |
| Tomorrowland | 1.80 | |
| Versace | 1.78 | |
| Amazon | 1.67 | |
| musical.ly | 1.65 | |
| Land Rover | 1.64 | |
| Calvin Klein | 1.62 | |
| Universal | 1.61 |
Official Profiles
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LoginArtist: Rose Royce
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Top 10 Songs Played Today
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Total Streams (2025-09-27)
Total: 1,170,779
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-25 04:00 UTC | Confunkshun, Rose Royce | Arena Theatre | Houston, United States |















