Rosa Passos

Rosa Passos — jazz & standards artist from BR.

Rosa Passos is a Brazilian singer known for her genuine evolution of Brazilian music, free from commercialism and trendy influences. Influenced by artists like…

Influence: 49.98% Fanbase: 19.99% Trending: 64.98% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

OSGEMEOS • 34.10% • Very Strong

As of 2025-09-08

152,433

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:02:35 UTC

Genres

jazz & standardsbossa novalatin jazzlatinmpbsamba

Biography

Rosa Passos is a Brazilian singer known for her genuine evolution of Brazilian music, free from commercialism and trendy influences. Influenced by artists like João Gilberto and Ella Fitzgerald, Passos began her musical journey at a young age, eventually establishing herself in Brazil's artistic landscape. Despite limited media exposure, she has received recognition from renowned musicians such as Maria Schneider and Paquito d'Rivera for her unique and authentic approach to music.

Passos' musical career began in the late 1960s, and she gained acclaim through her participation in music festivals and the release of albums like "Curare" and "Pano pra Manga." Over the years, she continued to record music, collaborating with respected jazz performers and paying tribute to legendary composers like Tom Jobim. With a career spanning decades, Passos remains dedicated to creating soulful and timeless music that resonates with audiences worldwide.

Top Brand Affinities

Report Date: 2025-09-08

Rosa Passos builds repeat engagement among 25-34 & 45-64 audiences throughout BRAZIL, UNITED STATES, CANADA. With a heavily male (67%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (523 avg views per post), while Instagram provides social proof in comments and saves. Affinities with OSGEMEOS, Akg, MOOG point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Rosa Passos score 0.40% — Low bucket.

Brand: OSGEMEOSBrand: AkgBrand: MOOG

Followers:152,433

Engagements:607

Rate:0.4%

Posts:4,749

Avg Likes:604

Avg Comments:49

Avg Views:523

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 152,433 · Engagements 607 · Rate 0.4% Posts 4,749 · Views 523 · Avg Likes 604 · Avg Comments 49 · Avg Views 523	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 32% 45-64: 26% 35-44: 25% 18-24: 16%	Largest: 25-34 (32%); next: 45-64 (26%)
Gender Split	Female: 33% Male: 67% Non-binary/Other: 0%	Skews male (67%)
Top Countries	BRAZIL (79%) UNITED STATES (3%) CANADA (3%) FRANCE (3%) JAPAN (3%)	Top regions: BRAZIL (79%), UNITED STATES (3%), CANADA (3%)
Platform Engagement	Instagram: 575 avg likes/post · Youtube: 523 avg views/post	Best reach: Youtube 523 avg views; best engagement: Instagram 575 avg likes

Top Brand Affinities

OSGEMEOS

Score: 34.10

Akg

Score: 28.92

MOOG

Score: 23.23

Ampeg

Score: 22.66

Pro Tools

Score: 21.98

Banco Bradesco

Score: 17.17

Riachuelo

Score: 16.62

Rapha

Score: 14.19

Akai

Score: 12.06

Itaipava

Score: 11.83

Amazon Music

Score: 11.27

Sennheiser

Score: 9.44

Brand	Category	Score
OSGEMEOS		34.10
Akg		28.92
MOOG		23.23
Ampeg		22.66
Pro Tools		21.98
Banco Bradesco		17.17
Riachuelo		16.62
Rapha		14.19
Akai		12.06
Itaipava		11.83
Amazon Music		11.27
Sennheiser		9.44
Spotify Music		8.05
Ableton		7.65
NBC		5.67
Amstel		5.41
musical.ly		4.83
Pfizer		4.15
Yamaha		3.85
Lollapalooza		3.48
Heineken		2.46
Beats Electronics		2.41
Pixar		2.15
SoundCloud		1.97
Paramount Pictures		1.89
Guess		1.65
Amazon		1.33
Pandora		1.22
Netflix		1.21
Renault		1.20
Airbnb		1.04
Paypal		0.89
NFL		0.85
Vogue		0.82
Tiffany & Co		0.79
MAC Cosmetics		0.79
DC Entertainment		0.78
HBO		0.76
Suzuki		0.76
Sony		0.75
NBA		0.73
Apple		0.69
GoPro		0.68
Coca-Cola		0.65
Star Wars		0.62
Google		0.62
Walt Disney		0.60
Prada		0.60
Canon		0.59
Walmart		0.58