Roosevelt

Roosevelt — pop artist from DE.

Roosevelt, the electronic synth project of German musician Marius Lauber, seamlessly blends indie rock influences with beat-driven tracks. Lauber debuted as…

Influence: 62.24% Fanbase: 43.68% Trending: 71.52% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 42.19% • Very Strong

As of 2025-09-09

252,177

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-08 05:37:05 UTC

Genres

popindie poptimismnu discoshiver popindie poppopmainstream popr&b, funk & soulvapor soulindie soulrockrockelectronicelectronicchillwavealternative dancepunkindie emo

Biography

Roosevelt, the electronic synth project of German musician Marius Lauber, seamlessly blends indie rock influences with beat-driven tracks. Lauber debuted as Roosevelt in the early 2010s with the Elliot EP before releasing his self-titled full-length album in 2016. Known for remixing tracks for artists like CHVRCHES and Glass Animals, he explored funk and '80s pop on collaborations with Nile Rodgers, leading up to his fourth album, Embrace, released in 2023.

Lauber's musical journey began in indie garage bands in Germany before diving into the techno scene in Cologne. He transitioned to dance music and established himself as a resident DJ at Kompakt's Total Confusion party. Under the moniker Roosevelt, he released singles like "Sea" and "Hold On" and achieved chart success with albums like Young Romance and Polydans. Lauber's eclectic style and collaborations with influential artists have solidified his place in the electronic music scene.

Top Brand Affinities

Report Date: 2025-09-09

Roosevelt draws 18-24 & 25-34 audiences and holds attention in UNITED STATES, MEXICO, BRAZIL. The skew is heavily male (73%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 11,874 avg views per post, with Instagram sustaining the conversation. Audience adjacency to MOOG, Ableton, Ampeg makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Roosevelt score 1.78% — Moderate bucket.

Brand: MOOGBrand: AbletonBrand: Ampeg

Followers:252,177

Engagements:4,490

Rate:1.8%

Posts:278

Avg Likes:4,429

Avg Comments:154

Avg Views:17,038

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 252,177 · Engagements 4,490 · Rate 1.8% Posts 278 · Views 17,038 · Avg Likes 4,429 · Avg Comments 154 · Avg Views 17,038	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 45% 25-34: 38% 35-44: 11% 13-17: 4%	Largest: 18-24 (45%); next: 25-34 (38%)
Gender Split	Female: 27% Male: 73% Non-binary/Other: 0%	Skews male (73%)
Top Countries	UNITED STATES (19%) MEXICO (9%) BRAZIL (5%) ARGENTINA (4%) RUSSIA (4%)	Top regions: UNITED STATES (19%), MEXICO (9%), BRAZIL (5%)
Platform Engagement	Instagram: 3,830 avg likes/post · Tiktok: 5,164 avg views/post · Youtube: 11,874 avg views/post	Best reach: Youtube 11,874 avg views; best engagement: Instagram 3,830 avg likes

Top Brand Affinities

MOOG

Score: 42.19

Ableton

Score: 24.73

Ampeg

Score: 22.48

Akai

Score: 18.71

Mixcloud

Score: 15.86

Pro Tools

Score: 11.41

Pioneer

Score: 10.66

Sennheiser

Score: 10.37

Lollapalooza

Score: 10.26

Amazon Music

Score: 7.81

DeLorean Motor Company

Score: 7.07

Tate Modern

Score: 6.92

Brand	Category	Score
MOOG		42.19
Ableton		24.73
Ampeg		22.48
Akai		18.71
Mixcloud		15.86
Pro Tools		11.41
Pioneer		10.66
Sennheiser		10.37
Lollapalooza		10.26
Amazon Music		7.81
DeLorean Motor Company		7.07
Tate Modern		6.92
Kodak		6.49
SoundCloud		6.38
Spotify Music		5.87
Lufthansa		5.43
Coachella		5.26
Movistar		4.77
Dr. Martens		4.62
Oculus		4.56
Polaroid		4.51
Fujifilm		4.42
Beats Electronics		4.10
Olympus		3.91
Leica		3.87
Aperol		3.85
Heinz		3.64
Summit Entertainment		3.45
Urban Outfitters		3.36
Tinder		3.20
MTV		3.18
Airbnb		3.01
Carhartt		2.95
Warner Bros		2.93
Tomorrowland		2.87
Paramount Pictures		2.81
Pantone Inc		2.73
Vans		2.69
NBC		2.67
TOM FORD		2.59
Boeing		2.49
Pepsi		2.37
Nickelodeon		2.36
Busch		2.33
ASOS		2.33
Jaguar		2.32
Showtime		2.28
Nintendo		2.17
Guinness		2.17
Sony		2.13