Rooga

Rooga — hip-hop & rap artist from US.

Following the tragic loss of his cousin FBG Duck, Rooga shifted his lyrical content away from glorifying crime. His 2020 release, "For Duck," showcases a new…

Influence: 50.07% Fanbase: 16.47% Trending: 66.87% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Spinrilla • 73.63% • Very Strong

As of 2025-09-09

482,465

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:52:13 UTC

Genres

hip-hop & raphip-hop/rapchicago drillhip hop

Biography

Following the tragic loss of his cousin FBG Duck, Rooga shifted his lyrical content away from glorifying crime. His 2020 release, "For Duck," showcases a new focus on spreading positive messages about keeping youth away from street life. This evolution in his music reflects a deeper commitment to using his platform for social impact and change.

Top Brand Affinities

Report Date: 2025-09-09

Rooga converts attention from 18-24 & 25-34 audiences across UNITED STATES, CANADA, UNITED KINGDOM. Audience shape is heavily male (82%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 166,448 avg views per post, with supportive conversation on Youtube. Shared audience with Spinrilla, True Religion, Palm Angels underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Rooga score 3.01% — Very Strong bucket.

Brand: SpinrillaBrand: True ReligionBrand: Palm Angels

Followers:482,465

Engagements:14,518

Rate:3.0%

Posts:124

Avg Likes:13,890

Avg Comments:636

Avg Views:166,448

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 482,465 · Engagements 14,518 · Rate 3.0% Posts 124 · Views 166,448 · Avg Likes 13,890 · Avg Comments 636 · Avg Views 166,448	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 47% 25-34: 38% 35-44: 8% 13-17: 6%	Largest: 18-24 (47%); next: 25-34 (38%)
Gender Split	Female: 18% Male: 82% Non-binary/Other: 0%	Skews male (82%)
Top Countries	UNITED STATES (88%) CANADA (2%) UNITED KINGDOM (1%) NETHERLANDS (1%) SOUTH AFRICA (1%)	Top regions: UNITED STATES (88%), CANADA (2%), UNITED KINGDOM (1%)
Platform Engagement	Instagram: 6,508 avg likes/post · Youtube: 166,448 avg views/post	Best reach: Youtube 166,448 avg views; best engagement: Youtube 7,382 avg likes

Top Brand Affinities

Spinrilla

Score: 73.63

True Religion

Score: 27.55

Palm Angels

Score: 25.02

Amazon Music

Score: 12.71

Hennessy

Score: 11.59

SoundCloud

Score: 11.02

Alexander McQueen

Score: 10.85

Kodak

Score: 10.53

Pro Tools

Score: 10.44

Moncler

Score: 9.54

iHeartRadio Music Awards

Score: 9.11

Champion

Score: 7.10

Brand	Category	Score
Spinrilla		73.63
True Religion		27.55
Palm Angels		25.02
Amazon Music		12.71
Hennessy		11.59
SoundCloud		11.02
Alexander McQueen		10.85
Kodak		10.53
Pro Tools		10.44
Moncler		9.54
iHeartRadio Music Awards		9.11
Champion		7.10
Andis		7.02
ESPN		6.11
Beats Electronics		5.65
NBA		5.06
Balenciaga		4.47
Supreme		4.46
Spotify Music		4.40
Kickstagram		4.39
Versace		4.31
FashionNova		4.10
Barber Shop Connect		3.99
Christian Louboutin		3.94
Polo Ralph Lauren		3.61
Gucci		3.60
Los Angeles Lakers		3.51
Burberry		3.48
NFL		3.30
BALMAIN		3.30
Cartoon Network		3.17
MTV		3.13
Dolce & Gabbana		2.98
Nickelodeon		2.71
Walmart		2.66
NBC		2.57
Sneakerhead		2.55
Louis Vuitton		2.55
Lollapalooza		2.36
Cadillac		2.29
Timberland		2.25
Puma		2.19
Prada		2.15
Tommy Hilfiger		2.13
Rolls-Royce		2.08
Bentley		2.08
Philips		2.05
Dodge		2.03
Fendi		2.02
Sprite		1.97