Roo Panes

Roo Panes — pop artist from GB.

British folk singer-songwriter Roo Panes will release his new album ‘The Summer Isles’ on March 24th, 2023 via Leafy Outlook, following his 2022 EP ‘Nightjar…

Influence: 57.73% Fanbase: 39.62% Trending: 66.79% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Tate Modern • 11.64% • Very Strong

As of 2025-09-09

157,051

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-08 05:37:06 UTC

Genres

popindiecousticapopmainstream popamericannew americanabluesstomp and hollerfolk & traditionalindie folkbritish singer-songwriterindie anthem-folksinger/songwriter

Biography

British folk singer-songwriter Roo Panes will release his new album ‘The Summer Isles’ on March 24th, 2023 via Leafy Outlook, following his 2022 EP ‘Nightjar and the Nightingale’. The album’s title was inspired by a profound abstract thought that later revealed itself as a real archipelago off the coast of Scotland. In Panes’ own words, the ‘Summer Isles’ also represent the glowing islands of love, memories, and reflections that have sustained him in recent years.

‘The Summer Isles’ is a mature and reflective album that delves into themes of love, refuge, childhood memories, and nostalgic wonder. Panes’ songwriting prowess shines through in this collection, showcasing his deep appreciation for life’s small moments of joy and his yearning for adventure and connection. The album captures Panes’ genuine affection for life and his ability to convey a range of emotions through his music.

Top Brand Affinities

Report Date: 2025-09-09

Roo Panes is already in the conversation with 18-24 & 25-34 audiences in BRAZIL, UNITED STATES, UNITED KINGDOM. The audience is heavily female (63%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (5,900 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Tate Modern, Summit Entertainment, Anthropologie points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Roo Panes score 0.83% — Low bucket.

Brand: Tate ModernBrand: Summit EntertainmentBrand: Anthropologie

Followers:157,051

Engagements:1,309

Rate:0.8%

Posts:1,234

Avg Likes:1,276

Avg Comments:34

Avg Views:6,716

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 157,051 · Engagements 1,309 · Rate 0.8% Posts 1,234 · Views 6,716 · Avg Likes 1,276 · Avg Comments 34 · Avg Views 6,716	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 48% 25-34: 35% 35-44: 8% 13-17: 5%	Largest: 18-24 (48%); next: 25-34 (35%)
Gender Split	Female: 63% Male: 37% Non-binary/Other: 0%	Skews female (63%)
Top Countries	BRAZIL (14%) UNITED STATES (12%) UNITED KINGDOM (6%) INDIA (4%) FRANCE (4%)	Top regions: BRAZIL (14%), UNITED STATES (12%), UNITED KINGDOM (6%)
Platform Engagement	Instagram: 951 avg likes/post · Tiktok: 816 avg views/post · Youtube: 5,900 avg views/post	Best reach: Youtube 5,900 avg views; best engagement: Instagram 951 avg likes

Top Brand Affinities

Tate Modern

Score: 11.64

Summit Entertainment

Score: 5.24

Anthropologie

Score: 4.51

Lollapalooza

Score: 4.51

Polaroid

Score: 3.89

Leica

Score: 3.64

Montblanc

Score: 3.26

Showtime

Score: 3.14

Kodak

Score: 3.12

Olympus

Score: 3.06

Aperol

Score: 2.93

Guinness

Score: 2.85

Brand	Category	Score
Tate Modern		11.64
Summit Entertainment		5.24
Anthropologie		4.51
Lollapalooza		4.51
Polaroid		3.89
Leica		3.64
Montblanc		3.26
Showtime		3.14
Kodak		3.12
Olympus		3.06
Aperol		2.93
Guinness		2.85
BBC		2.78
Fujifilm		2.75
Spotify Music		2.74
Airbnb		2.72
Pantone Inc		2.72
Geocaching		2.70
Urban Outfitters		2.56
A Game of Tones		2.49
Dr. Martens		2.45
Faber-Castell		2.35
National Geographic		2.29
HBO		2.19
Vogue		2.14
Garnier		2.08
ASOS		2.06
Travelgram		2.06
Lush		1.93
Paramount Pictures		1.84
Sunnies Studios		1.80
Warner Bros		1.75
IKEA		1.74
Coachella		1.69
Pixar		1.67
Converse		1.67
Nikon		1.60
Adobe		1.54
Levi's		1.50
The North Face		1.49
Bellagio		1.45
Canon		1.45
Fiat		1.42
Ray-Ban		1.41
Netflix		1.40
Vans		1.39
New Balance		1.39
Zara		1.39
SoundCloud		1.35
Universal		1.34