Romy
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
349,671
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 20:34:43 UTC
Genres
Biography
Romy indexes high with fans in the 25-34 range in UNITED STATES, UNITED KINGDOM, MEXICO. The skew is heavily female (60%), which clarifies product positioning and tone. Momentum is most visible on Instagram with 2,722 avg likes per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Grindr, Jean Paul Gaultier, Victoria Beckham, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Romy when the KPI is cultural lift plus measurable fan actions.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 349,671 · Engagements 2,913 · Rate 0.8% Posts 1,899 · Views 4,422 · Avg Likes 2,897 · Avg Comments 41 · Avg Views 4,422 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 46% 18-24: 30% 35-44: 16% 13-17: 4% |
Largest: 25-34 (46%); next: 18-24 (30%) |
| Gender Split |
Female: 60% Male: 40% Non-binary/Other: 0% |
Skews female (60%) |
| Top Countries |
UNITED STATES (21%) UNITED KINGDOM (15%) MEXICO (10%) BRAZIL (6%) ITALY (5%) |
Top regions: UNITED STATES (21%), UNITED KINGDOM (15%), MEXICO (10%) |
| Platform Engagement | Instagram: 2,722 avg likes/post | best engagement: Instagram 2,722 avg likes |
Top Brand Affinities
Grindr
Jean Paul Gaultier
Victoria Beckham
Vauxhall
Tate Modern
MOOG
Mixcloud
Lollapalooza
Eurostar
All Saints
JACQUEMUS
Maison Margiela
| Brand | Category | Score |
|---|---|---|
| Grindr | 20.78 | |
| Jean Paul Gaultier | 18.29 | |
| Victoria Beckham | 17.55 | |
| Vauxhall | 15.92 | |
| Tate Modern | 14.52 | |
| MOOG | 14.28 | |
| Mixcloud | 14.07 | |
| Lollapalooza | 12.48 | |
| Eurostar | 12.42 | |
| All Saints | 11.38 | |
| JACQUEMUS | 9.85 | |
| Maison Margiela | 9.29 | |
| Marni | 8.90 | |
| Acne Studios | 8.89 | |
| Ableton | 8.69 | |
| Paul Smith | 7.97 | |
| Loewe | 7.22 | |
| Coachella | 6.66 | |
| Selfridges | 5.98 | |
| Vivienne Westwood | 5.62 | |
| Alexander McQueen | 5.52 | |
| Dr. Martens | 4.77 | |
| Tesco | 4.72 | |
| Polaroid | 4.61 | |
| Oculus | 4.46 | |
| Kodak | 4.01 | |
| Martini | 4.00 | |
| Miu Miu | 3.98 | |
| Harrods | 3.96 | |
| Campari | 3.94 | |
| Movistar | 3.91 | |
| Fujifilm | 3.70 | |
| Summit Entertainment | 3.62 | |
| Lush | 3.41 | |
| Marc Jacobs | 3.33 | |
| Spotify Music | 3.23 | |
| SoundCloud | 3.18 | |
| Pepsi | 3.09 | |
| Guinness | 3.08 | |
| Showtime | 3.07 | |
| Olympus | 2.98 | |
| Urban Outfitters | 2.95 | |
| TOM FORD | 2.88 | |
| Sunnies Studios | 2.88 | |
| BALMAIN | 2.85 | |
| MTV | 2.83 | |
| Columbia Pictures | 2.81 | |
| Pantone Inc | 2.77 | |
| Topshop | 2.71 | |
| Emporium | 2.67 |
Official Profiles
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LoginArtist: Romy
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
