Rokia Traoré

Rokia Traoré — pop artist from ML.

Rokia Traore's upbringing in a diplomatic family exposed her to diverse musical influences while navigating traditional caste prohibitions against making music…

Influence: 53.49% Fanbase: 30.90% Trending: 64.79% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-09-10

17,300

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-29 04:55:43 UTC

Genres

popafropopmande popothersworldwideworldbluesmalian blues

Biography

Rokia Traore's upbringing in a diplomatic family exposed her to diverse musical influences while navigating traditional caste prohibitions against making music in Mali. Despite these challenges, Traore's unique musical style diverged from traditional griottes sound, blending smooth vocals with a mix of traditional and modern instruments. Her innovative approach was showcased in albums like Mouneissa and Wanita, where she took control of production to create a deeply personal and boundary-pushing sound.

Traore's career continued to evolve with albums like Bowmboï and Tchamantché, showcasing her versatile talent in different musical settings. In a surprising turn, she released a rock record, Beautiful Africa, produced by John Parish, followed by Né So in collaboration with Parish and featuring notable contributions from John Paul Jones and Toni Morrison. Traore's ability to fuse tradition with innovation and collaborate with diverse artists solidifies her as a pioneering figure in the music industry.

Top Brand Affinities

Report Date: 2025-09-10

Rokia Traoré commands interest from 25-34 & 18-24 audiences in FRANCE, UNITED STATES, BRAZIL. With a heavily male (57%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (15,039 avg views per post); Youtube delivers the receipts in replies and shares. Affinity overlap with leading lifestyle names points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Rokia Traoré score 1.16% — Moderate bucket.

Followers:17,300

Engagements:201

Rate:1.2%

Posts:13

Avg Likes:188

Avg Comments:10

Avg Views:15,039

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 17,300 · Engagements 201 · Rate 1.2% Posts 13 · Views 15,039 · Avg Likes 188 · Avg Comments 10 · Avg Views 15,039	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 38% 18-24: 26% 35-44: 20% 45-64: 13%	Largest: 25-34 (38%); next: 18-24 (26%)
Gender Split	Female: 43% Male: 57% Non-binary/Other: 0%	Skews male (57%)
Top Countries	FRANCE (23%) UNITED STATES (13%) BRAZIL (9%) ITALY (6%) UNITED KINGDOM (4%)	Top regions: FRANCE (23%), UNITED STATES (13%), BRAZIL (9%)
Platform Engagement	Youtube: 15,039 avg views/post	Best reach: Youtube 15,039 avg views; best engagement: Youtube 188 avg likes