Róisín Murphy
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
446,313
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 10:00:37 UTC
Genres
Biography
Continuing her musical journey, Murphy released Take Her Up to Monto in 2016, a follow-up to Hairless Toys, showcasing her eclectic range and unique style. Throughout her career, Murphy has demonstrated a knack for pushing boundaries and experimenting with different genres, solidifying her reputation as a versatile and innovative artist in the music industry.
Róisín Murphy indexes high with fans in the 25-34 range in UNITED STATES, UNITED KINGDOM, BRAZIL. The skew is heavily male (70%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 4,339 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Mixcloud, MOOG, Jean Paul Gaultier, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Róisín Murphy when the KPI is cultural lift plus measurable fan actions.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 446,313 · Engagements 4,199 · Rate 0.9% Posts 4,930 · Views 4,541 · Avg Likes 4,169 · Avg Comments 105 · Avg Views 4,541 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 44% 18-24: 26% 35-44: 20% 45-64: 8% |
Largest: 25-34 (44%); next: 18-24 (26%) |
| Gender Split |
Female: 30% Male: 70% Non-binary/Other: 0% |
Skews male (70%) |
| Top Countries |
UNITED STATES (14%) UNITED KINGDOM (9%) BRAZIL (7%) RUSSIA (6%) GERMANY (5%) |
Top regions: UNITED STATES (14%), UNITED KINGDOM (9%), BRAZIL (7%) |
| Platform Engagement | Instagram: 3,902 avg likes/post · Tiktok: 202 avg views/post · Youtube: 4,339 avg views/post | Best reach: Youtube 4,339 avg views; best engagement: Instagram 3,902 avg likes |
Top Brand Affinities
Mixcloud
MOOG
Jean Paul Gaultier
Tate Modern
Jil Sander
Vivienne Westwood
Victoria Beckham
Grindr
Maison Margiela
Acne Studios
Alexander McQueen
Ableton
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 34.33 | |
| MOOG | 27.21 | |
| Jean Paul Gaultier | 24.99 | |
| Tate Modern | 22.68 | |
| Jil Sander | 22.59 | |
| Vivienne Westwood | 20.61 | |
| Victoria Beckham | 18.22 | |
| Grindr | 17.95 | |
| Maison Margiela | 15.23 | |
| Acne Studios | 13.86 | |
| Alexander McQueen | 13.16 | |
| Ableton | 12.14 | |
| Marni | 11.73 | |
| All Saints | 11.20 | |
| Vauxhall | 10.93 | |
| KARL LAGERFELD | 10.83 | |
| Loewe | 10.19 | |
| Selfridges | 9.70 | |
| Stella McCartney | 9.63 | |
| Paul Smith | 9.19 | |
| JACQUEMUS | 8.37 | |
| Pioneer | 8.25 | |
| Marks & Spencer | 6.74 | |
| Miu Miu | 6.60 | |
| Vogue | 5.93 | |
| Dr. Martens | 5.22 | |
| Pantone Inc | 5.06 | |
| Dsquared | 4.97 | |
| TOM FORD | 4.91 | |
| Marc Jacobs | 4.88 | |
| Yves Saint Laurent | 4.86 | |
| Guinness | 4.78 | |
| Balenciaga | 4.67 | |
| Ryanair | 4.67 | |
| Versace | 4.33 | |
| Aperol | 4.28 | |
| Moschino | 4.27 | |
| Showtime | 4.15 | |
| Prada | 4.00 | |
| Warner Bros | 4.00 | |
| SoundCloud | 3.99 | |
| BALMAIN | 3.84 | |
| BBC | 3.83 | |
| Polaroid | 3.71 | |
| Kodak | 3.67 | |
| Dolce & Gabbana | 3.67 | |
| Spotify Music | 3.64 | |
| Fendi | 3.64 | |
| Kickstarter | 3.60 | |
| Campari | 3.45 |
Official Profiles
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LoginArtist: Róisín Murphy
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Concerts
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| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















