Róisín Murphy

Róisín Murphy

Country: IE | Gender: female

Influence: 60.93% Fanbase: 46.75% Trending: 68.02% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 34.33% • Very Strong

As of 2025-09-10

446,313

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 10:00:37 UTC

Genres

popdance popart popneo-synthpopindie poppopalternativenew ravehip-hop & raptrip hopelectronicelectronicelectropopalternative danceelectronica

Biography

Róisín Murphy, known for her adventurous pop sound blending disco and jazz influences, rose to fame as the frontwoman of Moloko before pursuing a successful solo career. After Moloko disbanded, Murphy collaborated with various producers and artists, releasing singles, EPs, and albums like Ruby Blue and Overpowered. In 2015, she returned with the critically acclaimed album Hairless Toys, inspired by the documentary Paris Is Burning, which garnered nominations for the Mercury Prize and Ireland's Choice Music Prize.

Continuing her musical journey, Murphy released Take Her Up to Monto in 2016, a follow-up to Hairless Toys, showcasing her eclectic range and unique style. Throughout her career, Murphy has demonstrated a knack for pushing boundaries and experimenting with different genres, solidifying her reputation as a versatile and innovative artist in the music industry.

Róisín Murphy Marketing Affinity & Brand Fit Data

Report Date: 2025-09-10

Róisín Murphy indexes high with fans in the 25-34 range in UNITED STATES, UNITED KINGDOM, BRAZIL. The skew is heavily male (70%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 4,339 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Mixcloud, MOOG, Jean Paul Gaultier, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Róisín Murphy when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Róisín Murphy score 0.94%Low bucket.
Brand: MixcloudBrand: MOOGBrand: Jean Paul Gaultier
Followers:446,313
Engagements:4,199
Rate:0.9%
Posts:4,930
Views:4,541
Avg Likes:4,169
Avg Comments:105
Avg Views:4,541

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 446,313 · Engagements 4,199 · Rate 0.9%
Posts 4,930 · Views 4,541 · Avg Likes 4,169 · Avg Comments 105 · Avg Views 4,541
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 44%
18-24: 26%
35-44: 20%
45-64: 8%
Largest: 25-34 (44%); next: 18-24 (26%)
Gender Split Female: 30%
Male: 70%
Non-binary/Other: 0%
Skews male (70%)
Top Countries UNITED STATES (14%)
UNITED KINGDOM (9%)
BRAZIL (7%)
RUSSIA (6%)
GERMANY (5%)
Top regions: UNITED STATES (14%), UNITED KINGDOM (9%), BRAZIL (7%)
Platform Engagement Instagram: 3,902 avg likes/post · Tiktok: 202 avg views/post · Youtube: 4,339 avg views/post Best reach: Youtube 4,339 avg views; best engagement: Instagram 3,902 avg likes

Top Brand Affinities

Mixcloud
Score: 34.33
MOOG
Score: 27.21
Jean Paul Gaultier
Score: 24.99
Tate Modern
Score: 22.68
Jil Sander
Score: 22.59
Vivienne Westwood
Score: 20.61
Victoria Beckham
Score: 18.22
Grindr
Score: 17.95
Maison Margiela
Score: 15.23
Acne Studios
Score: 13.86
Alexander McQueen
Score: 13.16
Ableton
Score: 12.14
Brand Category Score
Mixcloud 34.33
MOOG 27.21
Jean Paul Gaultier 24.99
Tate Modern 22.68
Jil Sander 22.59
Vivienne Westwood 20.61
Victoria Beckham 18.22
Grindr 17.95
Maison Margiela 15.23
Acne Studios 13.86
Alexander McQueen 13.16
Ableton 12.14
Marni 11.73
All Saints 11.20
Vauxhall 10.93
KARL LAGERFELD 10.83
Loewe 10.19
Selfridges 9.70
Stella McCartney 9.63
Paul Smith 9.19
JACQUEMUS 8.37
Pioneer 8.25
Marks & Spencer 6.74
Miu Miu 6.60
Vogue 5.93
Dr. Martens 5.22
Pantone Inc 5.06
Dsquared 4.97
TOM FORD 4.91
Marc Jacobs 4.88
Yves Saint Laurent 4.86
Guinness 4.78
Balenciaga 4.67
Ryanair 4.67
Versace 4.33
Aperol 4.28
Moschino 4.27
Showtime 4.15
Prada 4.00
Warner Bros 4.00
SoundCloud 3.99
BALMAIN 3.84
BBC 3.83
Polaroid 3.71
Kodak 3.67
Dolce & Gabbana 3.67
Spotify Music 3.64
Fendi 3.64
Kickstarter 3.60
Campari 3.45

Official Profiles

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Artist: Róisín Murphy

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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