Roger Sanchez
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
278,734
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 16:55:38 UTC
Genres
Biography
Sanchez's later productions solidified his status as a leading producer, with releases under various aliases on labels like Strictly Rhythm and Narcotic Records. He expanded his presence in the industry by launching his own label, Stealth, and earning a Grammy for Best Remixed Recording in 2003. Sanchez's long-running radio show, Release Yourself, garnered acclaim and he continued to release new music and mix albums into the 2010s, collaborating with artists like Far East Movement and maintaining his position as a prominent figure in the global dance music scene.
Roger Sanchez builds repeat engagement among 25-34 & 35-44 audiences throughout UNITED STATES, UNITED KINGDOM, ITALY. With a heavily male (77%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Instagram (930 avg likes per post), while Instagram provides social proof in comments and saves. Affinities with Mixcloud, Allen & Heath, Pioneer point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 278,734 · Engagements 930 · Rate 0.3% Posts 3,427 · Views 0 · Avg Likes 930 · Avg Comments 62 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 42% 35-44: 34% 45-64: 12% 18-24: 10% |
Largest: 25-34 (42%); next: 35-44 (34%) |
| Gender Split |
Female: 23% Male: 77% Non-binary/Other: 0% |
Skews male (77%) |
| Top Countries |
UNITED STATES (17%) UNITED KINGDOM (14%) ITALY (10%) SPAIN (8%) MEXICO (5%) |
Top regions: UNITED STATES (17%), UNITED KINGDOM (14%), ITALY (10%) |
| Platform Engagement | Instagram: 930 avg likes/post | best engagement: Instagram 930 avg likes |
Top Brand Affinities
Mixcloud
Allen & Heath
Pioneer
Ableton
Trancefamily
MOOG
Sennheiser
Akai
Tomorrowland
SoundCloud
Amazon Music
Qantas
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 144.50 | |
| Allen & Heath | 139.16 | |
| Pioneer | 118.64 | |
| Ableton | 52.33 | |
| Trancefamily | 46.73 | |
| MOOG | 33.46 | |
| Sennheiser | 24.23 | |
| Akai | 20.80 | |
| Tomorrowland | 20.13 | |
| SoundCloud | 16.86 | |
| Amazon Music | 13.84 | |
| Qantas | 10.33 | |
| Dom Pérignon | 9.66 | |
| Grey Goose | 9.43 | |
| Beats Electronics | 8.96 | |
| Vauxhall | 8.27 | |
| Pro Tools | 7.08 | |
| Absolut | 6.93 | |
| American Airlines | 6.67 | |
| Jagermeister | 6.20 | |
| Moët & Chandon | 6.03 | |
| Spotify Music | 5.79 | |
| Dsquared | 5.60 | |
| iHeartRadio Music Awards | 4.07 | |
| Campari | 3.92 | |
| Dolce & Gabbana | 3.90 | |
| Hilton | 3.80 | |
| BALMAIN | 3.74 | |
| Bacardi | 3.71 | |
| Martini | 3.43 | |
| Stüssy | 3.38 | |
| MTV | 3.22 | |
| Heineken | 3.21 | |
| Coachella | 3.20 | |
| Red Bull | 3.14 | |
| Aperol | 2.92 | |
| NBC | 2.90 | |
| Garnier | 2.88 | |
| Ferrari | 2.84 | |
| musical.ly | 2.65 | |
| Lollapalooza | 2.59 | |
| Aston Martin | 2.57 | |
| TOM FORD | 2.45 | |
| Boeing | 2.42 | |
| Armani | 2.41 | |
| Emporium | 2.40 | |
| Cafecito | 2.31 | |
| Jack Daniels | 2.29 | |
| Matrix | 2.23 | |
| Rolls-Royce | 2.14 |
Official Profiles
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LoginArtist: Roger Sanchez
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Top 10 Songs Played Today
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Total Streams (2025-09-29)
Total: 1,571,355
| PLATFORM | TOTAL | % | |
|---|---|---|---|
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1,568,243 | 99.80% |
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3,112 | 0.20% |
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0 | 0.00% |
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0 | 0.00% |
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















