Roger Sanchez

Roger Sanchez

Country: US | Gender: male

Influence: 64.57% Fanbase: 59.20% Trending: 67.26% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 144.50% • Very Strong

As of 2025-09-10

278,734

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 16:55:38 UTC

Genres

electronicdancedisco housediva housetribal housevocal housetech houseelectronic

Biography

Roger Sanchez, a key producer for the influential American house label Strictly Rhythm in the early '90s, evolved into a renowned remixer and top global-house artist by the end of the decade. Born in New York to Dominican parents, Sanchez immersed himself in the city's music scene, eventually leaving college to pursue a full-time music career. His early single "Luv Dancin" as Underground Solution helped shape the evolving New York house sound, leading to successful remix work for artists like Babyface, Michael Jackson, and Diana Ross.

Sanchez's later productions solidified his status as a leading producer, with releases under various aliases on labels like Strictly Rhythm and Narcotic Records. He expanded his presence in the industry by launching his own label, Stealth, and earning a Grammy for Best Remixed Recording in 2003. Sanchez's long-running radio show, Release Yourself, garnered acclaim and he continued to release new music and mix albums into the 2010s, collaborating with artists like Far East Movement and maintaining his position as a prominent figure in the global dance music scene.

Roger Sanchez Marketing Affinity & Brand Fit Data

Report Date: 2025-09-10

Roger Sanchez builds repeat engagement among 25-34 & 35-44 audiences throughout UNITED STATES, UNITED KINGDOM, ITALY. With a heavily male (77%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Instagram (930 avg likes per post), while Instagram provides social proof in comments and saves. Affinities with Mixcloud, Allen & Heath, Pioneer point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Roger Sanchez score 0.33%Low bucket.
Brand: MixcloudBrand: Allen & HeathBrand: Pioneer
Followers:278,734
Engagements:930
Rate:0.3%
Posts:3,427
Views:0
Avg Likes:930
Avg Comments:62
Avg Views:0

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 278,734 · Engagements 930 · Rate 0.3%
Posts 3,427 · Views 0 · Avg Likes 930 · Avg Comments 62 · Avg Views 0
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 42%
35-44: 34%
45-64: 12%
18-24: 10%
Largest: 25-34 (42%); next: 35-44 (34%)
Gender Split Female: 23%
Male: 77%
Non-binary/Other: 0%
Skews male (77%)
Top Countries UNITED STATES (17%)
UNITED KINGDOM (14%)
ITALY (10%)
SPAIN (8%)
MEXICO (5%)
Top regions: UNITED STATES (17%), UNITED KINGDOM (14%), ITALY (10%)
Platform Engagement Instagram: 930 avg likes/post best engagement: Instagram 930 avg likes

Top Brand Affinities

Mixcloud
Score: 144.50
Allen & Heath
Score: 139.16
Pioneer
Score: 118.64
Ableton
Score: 52.33
Trancefamily
Score: 46.73
MOOG
Score: 33.46
Sennheiser
Score: 24.23
Akai
Score: 20.80
Tomorrowland
Score: 20.13
SoundCloud
Score: 16.86
Amazon Music
Score: 13.84
Qantas
Score: 10.33
Brand Category Score
Mixcloud 144.50
Allen & Heath 139.16
Pioneer 118.64
Ableton 52.33
Trancefamily 46.73
MOOG 33.46
Sennheiser 24.23
Akai 20.80
Tomorrowland 20.13
SoundCloud 16.86
Amazon Music 13.84
Qantas 10.33
Dom Pérignon 9.66
Grey Goose 9.43
Beats Electronics 8.96
Vauxhall 8.27
Pro Tools 7.08
Absolut 6.93
American Airlines 6.67
Jagermeister 6.20
Moët & Chandon 6.03
Spotify Music 5.79
Dsquared 5.60
iHeartRadio Music Awards 4.07
Campari 3.92
Dolce & Gabbana 3.90
Hilton 3.80
BALMAIN 3.74
Bacardi 3.71
Martini 3.43
Stüssy 3.38
MTV 3.22
Heineken 3.21
Coachella 3.20
Red Bull 3.14
Aperol 2.92
NBC 2.90
Garnier 2.88
Ferrari 2.84
musical.ly 2.65
Lollapalooza 2.59
Aston Martin 2.57
TOM FORD 2.45
Boeing 2.42
Armani 2.41
Emporium 2.40
Cafecito 2.31
Jack Daniels 2.29
Matrix 2.23
Rolls-Royce 2.14

Official Profiles

Login to view Contact

Login

Artist: Roger Sanchez

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Roger Sanchez today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

  • Radio airplay data is being collected. Please check back soon.

Total Streams (2025-09-29)

Total: 1,571,355

PLATFORM TOTAL %
Spotify Spotify 1,568,243 99.80%
Pandora Pandora 3,112 0.20%
Anghami Anghami 0 0.00%
Audiomack Audiomack 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Last.fm Last.fm 0 0.00%
Tidal Tidal 0 0.00%
Yandex Yandex 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
No upcoming concerts found.

Trending Artist