Roga Roga

Roga Roga — others artist from CG.

Roga-Roga, born Ibambi Okombi Rogatien on August 31, 1974 in Congo, founded the orchestra Extra-Musica in 1993, blending Congolese rumba and ndombolo. The…

Influence: 49.40% Fanbase: 20.75% Trending: 63.73% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Airtel • 28.29% • Very Strong

As of 2025-09-09

408,764

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 08:02:13 UTC

Genres

othersworldwideafricanazontobeatssoukousmakossa

Biography

Roga-Roga, born Ibambi Okombi Rogatien on August 31, 1974 in Congo, founded the orchestra Extra-Musica in 1993, blending Congolese rumba and ndombolo. The group gained fame with their debut album, Les Nouveaux Missiles (2015), winning the African Revelation of the Year award in 1996. Despite internal conflicts, Extra-Musica remained a prominent force in Congolese music, releasing albums like Confirmation, Ouragan, and État-Major in the late 1990s. Roga-Roga later pursued a solo career with Sorcellerie (Kindoki) in 2010, receiving accolades such as the chevalier de l'ordre du Mérite congolais. With albums like Contentieux (2014) and Oyo Ekoya Eya (2016), Roga-Roga continued to make his mark in the music industry, leading Extra-Musica to new heights with their ninth album, 242, in 2018, solidifying his status as a key figure in Congolese music through national and international tours.

Top Brand Affinities

Report Date: 2025-09-09

Roga Roga speaks to 25-34 & 18-24 audiences with measurable traction in FRANCE, UNITED STATES, KENYA. Composition is heavily male (78%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (67,153 avg views per post), and Youtube supplies credible back-and-forth with core fans. Affinity clusters near Airtel, Kiabi, ESPRIT, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Roga Roga score 0.50% — Low bucket.

Brand: AirtelBrand: KiabiBrand: ESPRIT

Followers:408,764

Engagements:2,057

Rate:0.5%

Posts:654

Avg Likes:1,882

Avg Comments:251

Avg Views:67,153

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 408,764 · Engagements 2,057 · Rate 0.5% Posts 654 · Views 67,153 · Avg Likes 1,882 · Avg Comments 251 · Avg Views 67,153	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 55% 18-24: 25% 35-44: 16% 45-64: 2%	Largest: 25-34 (55%); next: 18-24 (25%)
Gender Split	Female: 22% Male: 78% Non-binary/Other: 0%	Skews male (78%)
Top Countries	FRANCE (32%) UNITED STATES (14%) KENYA (4%) BELGIUM (3%) CôTE D’IVOIRE (3%)	Top regions: FRANCE (32%), UNITED STATES (14%), KENYA (4%)
Platform Engagement	Instagram: 607 avg likes/post · Youtube: 67,153 avg views/post	Best reach: Youtube 67,153 avg views; best engagement: Youtube 1,275 avg likes

Top Brand Affinities

Airtel

Score: 28.29

Kiabi

Score: 18.54

ESPRIT

Score: 16.67

Eurostar

Score: 14.31

Palm Angels

Score: 13.82

Accor Hotels

Score: 12.20

Air France

Score: 11.37

BALMAIN

Score: 10.51

Maybach

Score: 10.31

boohoo

Score: 9.97

Carrefour

Score: 9.32

Dsquared

Score: 8.46

Brand	Category	Score
Airtel		28.29
Kiabi		18.54
ESPRIT		16.67
Eurostar		14.31
Palm Angels		13.82
Accor Hotels		12.20
Air France		11.37
BALMAIN		10.51
Maybach		10.31
boohoo		9.97
Carrefour		9.32
Dsquared		8.46
Hublot		8.25
JACQUEMUS		6.77
Christian Louboutin		6.69
Moët & Chandon		6.16
Alexander McQueen		6.14
ASOS		6.04
Bershka		5.66
Pull&Bear		5.65
KARL LAGERFELD		5.51
Polo Ralph Lauren		5.13
KENZO		4.92
Versace		4.69
Fendi		4.44
Ferragamo		3.93
MTV		3.61
Lacoste		3.40
Timberland		3.35
Hennessy		3.10
Cartier		3.04
GIVENCHY		2.92
shein		2.88
Calvin Klein		2.83
NBC		2.78
Stradivarius		2.78
Primark		2.73
New Balance		2.56
Rolex		2.56
Rover		2.55
Puma		2.55
Valentino		2.49
Gucci		2.48
Hermès		2.48
Fenty beauty		2.47
FIFA		2.43
NBA		2.39
SheInside		2.37
Spotify Music		2.35
Garnier		2.34