Rodrigo Tapari

Rodrigo Tapari — latin artist from AR.

Argentinian singer and songwriter Rodrigo Gonzalo Tapari is known for his 14-year tenure as the lead vocalist of the tropical music group Ráfaga, as well as…

Influence: 52.44% Fanbase: 34.48% Trending: 61.42% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 28.18% • Very Strong

As of 2025-09-09

3,772,220

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 14:40:18 UTC

Genres

latincumbia villeracumbia

Biography

Argentinian singer and songwriter Rodrigo Gonzalo Tapari is known for his 14-year tenure as the lead vocalist of the tropical music group Ráfaga, as well as for his successful solo career. Tapari, a prominent figure in the Argentinian Tropical Movement, has garnered a loyal fan base, leading to national tours and international performances in countries such as Chile, Peru, Bolivia, Italy, Spain, France, and Japan. With hit songs like "Bésame," "Muero de Frío," and "Una cerveza" under his belt for Ráfaga, Daniel Agostini, and Código Fher, Tapari has solidified his reputation as a talented performer and composer.

In 2019, Tapari received his first nomination for the Gardel Awards in the "Best Tropical Male Artist" category for his album Íntimo. The same year, he released Es Tan Grande Este Amor, which was met with an enthusiastic response from fans, generating millions of streams on digital platforms. Tapari's music continues to resonate with audiences, showcasing his versatility and enduring appeal in the tropical music scene.

Top Brand Affinities

Report Date: 2025-09-09

Rodrigo Tapari cuts through with 18-24 & 25-34 audiences and consistency across ARGENTINA, PERU, CHILE. A heavily male (59%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 47,900 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Univision, Movistar, Sandro, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Rodrigo Tapari score 0.26% — Low bucket.

Brand: UnivisionBrand: MovistarBrand: Sandro

Followers:3,772,220

Engagements:9,801

Rate:0.3%

Posts:5,505

Avg Likes:9,501

Avg Comments:226

Avg Views:60,044

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,772,220 · Engagements 9,801 · Rate 0.3% Posts 5,505 · Views 60,044 · Avg Likes 9,501 · Avg Comments 226 · Avg Views 60,044	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 45% 25-34: 36% 35-44: 11% 13-17: 4%	Largest: 18-24 (45%); next: 25-34 (36%)
Gender Split	Female: 41% Male: 59% Non-binary/Other: 0%	Skews male (59%)
Top Countries	ARGENTINA (56%) PERU (10%) CHILE (9%) BOLIVIA (6%) URUGUAY (3%)	Top regions: ARGENTINA (56%), PERU (10%), CHILE (9%)
Platform Engagement	Instagram: 5,578 avg likes/post · Tiktok: 47,900 avg views/post · Youtube: 12,144 avg views/post	Best reach: Tiktok 47,900 avg views; best engagement: Instagram 5,578 avg likes

Top Brand Affinities

Univision

Score: 28.18

Movistar

Score: 22.15

Sandro

Score: 19.89

Falabella

Score: 15.53

Akg

Score: 15.35

Campari

Score: 11.07

Amazon Music

Score: 10.93

Cafecito

Score: 10.68

Suavecito

Score: 9.97

VidaSana

Score: 5.17

Smirnoff

Score: 5.10

Lollapalooza

Score: 4.34

Brand	Category	Score
Univision		28.18
Movistar		22.15
Sandro		19.89
Falabella		15.53
Akg		15.35
Campari		11.07
Amazon Music		10.93
Cafecito		10.68
Suavecito		9.97
VidaSana		5.17
Smirnoff		5.10
Lollapalooza		4.34
Pringles		3.83
MTV		3.23
ESPN		2.94
Snoopy And The Peanuts Gang		2.35
Citroen		2.15
musical.ly		2.08
Peugeot		2.01
Sprite		1.96
Spotify Music		1.80
Guess		1.71
Fiat		1.69
Honda		1.69
Transformers		1.67
Chevrolet		1.50
Yamaha		1.47
Ford		1.45
Renault		1.44
New Balance		1.38
FIFA		1.32
Pandora		1.13
Sony		1.12
Pixar		1.04
Lamborghini		1.02
Nintendo		0.99
Red Bull		0.98
Volkswagen		0.96
Coca-Cola		0.93
Netflix		0.89
Puma		0.83
Tiffany & Co		0.76
DC Entertainment		0.70
Canon		0.70
Marvel		0.70
Adidas		0.69
Prada		0.65
PlayStation		0.65
GoPro		0.61
MAC Cosmetics		0.61