Rodney Atkins
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
1,346,899
Social Media Followers
00:00:00
Hours Airplay
Scores
Biography
Rodney Atkins reliably reaches 18-24 & 25-34 audiences in UNITED STATES, NIGERIA, CANADA. The base is heavily male (58%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (14,170 avg views per post); Instagram layers on depth and replies. The audience sits near Ariat, RAM Trucks, Dancing with the Stars, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,346,899 · Engagements 4,038 · Rate 0.3% Posts 2,637 · Views 26,170 · Avg Likes 3,915 · Avg Comments 88 · Avg Views 26,170 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 49% 25-34: 26% 35-44: 10% 13-17: 8% |
Largest: 18-24 (49%); next: 25-34 (26%) |
| Gender Split |
Female: 42% Male: 58% Non-binary/Other: 0% |
Skews male (58%) |
| Top Countries |
UNITED STATES (84%) NIGERIA (5%) CANADA (4%) UNITED KINGDOM (3%) AUSTRALIA (1%) |
Top regions: UNITED STATES (84%), NIGERIA (5%), CANADA (4%) |
| Platform Engagement | Instagram: 2,049 avg likes/post · Tiktok: 12,000 avg views/post · Youtube: 14,170 avg views/post | Best reach: Youtube 14,170 avg views; best engagement: Instagram 2,049 avg likes |
Top Brand Affinities
Ariat
RAM Trucks
Dancing with the Stars
Miller Lite
Bud Light
Margaritaville
Chick-fil-A
Amazon Music
Dr Pepper
Coors
Free People
Publix
| Brand | Category | Score |
|---|---|---|
| Ariat | 34.36 | |
| RAM Trucks | 15.90 | |
| Dancing with the Stars | 14.56 | |
| Miller Lite | 13.99 | |
| Bud Light | 12.62 | |
| Margaritaville | 10.40 | |
| Chick-fil-A | 10.10 | |
| Amazon Music | 9.78 | |
| Dr Pepper | 8.85 | |
| Coors | 8.37 | |
| Free People | 8.33 | |
| Publix | 8.23 | |
| Busch | 8.20 | |
| Houston Livestock Show and Rodeo | 8.13 | |
| GMC | 7.37 | |
| iHeartRadio Music Awards | 7.12 | |
| OLD NAVY | 6.98 | |
| NBC | 6.83 | |
| Younique | 6.83 | |
| T.J. Maxx | 6.80 | |
| Kroger | 6.68 | |
| Influenster | 6.45 | |
| MamaBear | 6.25 | |
| Gerber | 5.87 | |
| Carhartt | 5.48 | |
| Walmart | 5.17 | |
| Dodge | 4.77 | |
| Bentley | 4.75 | |
| NHL | 4.45 | |
| Verizon | 4.32 | |
| Under Armour | 4.30 | |
| Lululemon Athletica | 4.29 | |
| Chevrolet | 4.13 | |
| Taco Bell | 4.07 | |
| NFL | 4.04 | |
| FedEx | 4.00 | |
| Budweiser | 4.00 | |
| Jack Daniels | 3.65 | |
| Gillette | 3.63 | |
| Amway | 3.54 | |
| American Eagle | 3.50 | |
| Jeep | 3.46 | |
| Dunkin' Donuts | 3.46 | |
| Ford | 3.44 | |
| Abercrombie & Fitch | 3.40 | |
| WWE | 3.24 | |
| ABC | 3.20 | |
| Philips | 3.09 | |
| PetSmart | 3.09 | |
| Target | 3.05 |
Official Profiles
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LoginArtist: Rodney Atkins
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-09-10)
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Popularity (2025-09-09)
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Artist Performace Report
Streams: 0 ? 0 (+0.00%)
Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist
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| Royalties | $0.00 | $0.00 | +0.00 |
